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Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

Ailao Mountain is on fire: the charm and hidden worries of Internet celebrity attractions

During the National Day holiday, Ailao Mountain in Yunnan suddenly became a popular tourist destination, triggering a wave of "adventure fever". This mysterious mountain, shrouded in legends, has suddenly become an Internet celebrity check-in place, attracting a large number of tourists to explore it. However, this sudden explosion of popularity has also brought a lot of problems. What is it about Ailao Mountain that makes it so appealing? What will be the impact of the flock to the local area?

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

Mysterious legends detonate the Internet

Located in the central part of Yunnan Province, Ailao Mountain is a national nature reserve and is known as the "leading peak of Yunling". For a long time, there have been various mysterious legends circulating here. Some people say that this is a "forbidden area of life", and it is easy to get out of the mountain; Some people say that there is a phenomenon of "ghosts hitting the wall", and the compass will fail; Others say that there are unknown creatures here. These legends cast a veil of mystery over Ailao Mountain.

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

During this year's National Day, an Internet celebrity video exploded on social platforms, arousing everyone's interest in Ailao Mountain. In the video, several young people went deep into the hinterland of Ailao Mountain and encountered all kinds of bizarre events. Although the authenticity of the video is questionable, it has aroused the curiosity of many netizens. For a while, the "Ailao Mountain Adventure" became a hot topic, and everyone said that they wanted to see this mysterious place in person.

Tourists flock to the local area by surprise

As the popularity of the Internet continues to rise, Ailao Mountain has ushered in an unprecedented peak of passenger flow. According to the statistics of the local tourism department, in the first three days of the National Day holiday alone, more than 500,000 tourists poured into the Ailao Mountain Scenic Area. The roads outside the scenic area are blocked, and there are long queues of private cars. Some netizens joked: "I feel that people from all over China have come to Ailao Mountain." "

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

In the face of the sudden flow of passengers, the local area was obviously a little caught off guard. The reception facilities in the scenic area are seriously insufficient, and many tourists can only camp overnight. Infrastructure such as toilets and garbage cans are also insufficient, causing a certain degree of environmental pollution. The most worrying thing is that a large number of tourists rush into the deep mountain area, which may bring hidden dangers to their own safety.

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

Xiao Li, a local tour guide, told reporters: "In the past, there were not many tourists in Ailao Mountain all year round, but now there are so many people all of a sudden, we are really a little overwhelmed." Many tourists are unfamiliar with this place, and it is dangerous to go into it rashly. We are now discouraging tourists from trespassing on a daily basis. "

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

The worries behind the explosion

The sudden explosion of Ailao Mountain has aroused many people's worries. The first is the issue of security. The terrain of Ailao Mountain is complex and the climate is changeable, so there is indeed a certain risk of rash entry. Some experts pointed out that Ailao Mountain belongs to the subtropical monsoon climate, with perennial clouds and mist, abundant rain, and is prone to geological disasters such as landslides. Moreover, there is indeed an anomaly in the geomagnetic field here, which may cause the compass to malfunction and make the exploration difficult.

The second is the ecological environment. Ailao Mountain is a national nature reserve with a fragile ecosystem. The influx of tourists into inevitably can have an impact on the local environment. Some environmentalists have appealed that tourists can pay attention to protecting the environment, not leaving garbage, and not destroying vegetation.

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

There are also concerns that overdevelopment will undermine the mystique of Ailao Mountain. A netizen posted on the social platform: "I hope Ailao Mountain will not be overexploited and retain its mystery and wildness." Otherwise, it will become another Internet celebrity attraction and lose its charm. "

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

How to balance development and protection

In the face of the sudden popularity of Ailao Mountain, how to balance tourism development and ecological protection has become a thorny problem. Some experts have suggested that the local government should tighten management, limit the number of tourists, and designate core protected areas to prohibit tourists from entering. At the same time, infrastructure construction will be strengthened to improve reception capacity.

It has also been suggested that ecotourism and popular science education could be developed. Using the abundant natural resources and mysterious legends of Ailao Mountain, we can develop some popular science tourism projects, which can not only satisfy the curiosity of tourists, but also disseminate scientific knowledge and achieve sustainable development.

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

A tourism industry insider said: "The popularity of Ailao Mountain has actually given us an opportunity to rethink how to develop tourism resources scientifically and rationally. I hope that through this experience, we can explore a new way to develop the economy and protect the environment at the same time. "

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

The revelation of Internet celebrity attractions

The popularity of Ailao Mountain actually reflects a common phenomenon in the current social media era - the rise and fall of Internet celebrity attractions. Recalling a few years ago, the "Sky Mirror" Chaka Salt Lake and the "Internet Celebrity Highway" Duku Highway have all experienced a similar explosion process. This phenomenon has brought new opportunities and challenges to the tourism industry.

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch

How to deal with the sudden popularity of Internet celebrity attractions? How do you find a balance between attracting tourists and protecting the environment? These are questions worth pondering. Perhaps, the experience of Ailao Mountain can give us some inspiration.

In any case, I hope that Ailao Mountain can find its own position in this wave of "Internet celebrities", which can not only let more people appreciate its beauty, but also protect its mystery and wildness. After all, the charm of a place lies not only in its popularity, but also in its unique cultural and natural charm.

Catch! Ailao Mountain Culture and Tourism Bureau: 100 million people attack the mountain! Hope: Mixue Bingcheng Ailao Mountain Branch