It's miserable! "In and Out of Peace" withdrew from the National Day file, and the investor posted: I can't get back the money invested
The smoke of the National Day file dissipated, "Volunteers: The Battle for Survival" was overwhelming, and most of the rest of the films were overshadowed, especially the withdrawal of "In and Out of Peace" was the most eye-catching. After three days of release, it ended hastily, which is not only the failure of the film itself, but also reveals the various problems hidden under the current prosperity of the Chinese film market.
The fate of a movie affects the hard work and money of countless people. Director Liu Jiangjiang previously became famous with "Life Events", and the joining of the powerful actor Xiao Yang added expectations to "In and Out of Peace". The market is cruel, the downturn in word-of-mouth and the bleakness of the box office finally forced the filmmakers to choose to withdraw and minimize the losses. Behind this is the helpless sigh of investors, and it is a true portrayal of the cruel competition in the Chinese film market.
The withdrawal of "In and Out of Peace" is not an isolated case. In recent years, there have been frequent withdrawals in the Chinese film market, is this a normal mechanism of market regulation, or is it the tip of the iceberg of industry chaos? Withdrawing may be a helpless move to stop loss for the filmmaker, but for the audience and the market, it is a manifestation of dishonesty. The frequent withdrawals not only disrupted the market order, but also harmed the interests of the audience, and cast a shadow on the film industry.
The complaint of the investors of "Entering and Exiting Safety" pointed the finger at problems such as the lack of film scheduling and system refunds. Of course, there are mistakes in the filmmaker's publicity and distribution strategy, but the possibility of unfair competition cannot be ruled out. In the Chinese film market, the number of screens is limited, and the scheduling resources are even more scarce. In a highly competitive market environment, some unfair competition methods have also emerged, which has undoubtedly exacerbated the unfairness of the market.
The film market has always been a big gamble. The success of a film requires the right time, place, and people, excellent scripts, excellent production, strong publicity, and more importantly, market recognition. And the failure of "In and Out of Peace" also reminds us once again that film investment is not a business that is sure to make money and lose money, and risks and opportunities coexist.
From the withdrawal of "In and Out of Peace", we can get a glimpse of some deep-seated problems in the development of the Chinese film market. Content is still the key to a film's success. Only a good story and a good script can move people's hearts and win the market. The promotion of the film is very important. The aroma of wine is also afraid of deep alleys, and good movies also need good publicity to be seen by more audiences. A fair market competition environment is the cornerstone of the healthy development of the film industry. Only by putting an end to unfair competition can more excellent films stand out.
China's film market is in a stage of rapid development, with both opportunities and challenges. How to create a healthier and more orderly market environment, how to create more excellent works, and how to enhance the international influence of Chinese films are all important issues in front of us.
The withdrawal of "In and Out of Peace" is a wake-up call and a reflection. It reminds us that the Chinese film market still has a long way to go and that we need to work together to create a better future.
The prosperity of China's film market needs more acclaimed and popular films like "Volunteers: The Battle for Survival", and a fair, transparent and healthy market environment. Only in this way can Chinese films truly go global, allow more outstanding filmmakers to stand out, and make the future of Chinese films brighter.
The failure of "In and Out of Peace" may be just a small episode in the development of Chinese films, but the thinking it has triggered is worth pondering. I hope that in the future, the Chinese film market will be able to bloom with a hundred flowers and contend, and bring more wonderful film works to the audience.
We look forward to the fact that Chinese films can shine more brightly on the world stage.