Recently, Brand Finance, a brand evaluation agency, released the "Brand Finance 2024 Global Most Valuable Technology Brand List Report", which is subdivided into the top 100 global technology lists, the top 50 global electronics and electrical appliances lists, the top 20 global semiconductor lists, and the top 15 global Internet and software lists.
According to the report, Chinese brands are prominent in the global social media, electronics and appliances sectors, with 25 brands among the top 100 technology brands. Among them, Douyin and WeChat continue to show strong leading momentum, and Tencent ranks 13th in the world, the same as in 2023, and still maintains its important position in the global market.
Specifically, Apple's brand value increased by 74% to $516.6 billion in 2024, ranking first; Microsoft's brand value increased by 78% to $340.4 billion, ranking second; Google's brand value increased 19% to $333.4 billion, ranking third.
Douyin (TikTok) entered the top five of the list for the first time with a brand value of $84.199 billion, and became one of the fastest-growing brands on the list with a year-on-year increase of 28.2% in brand value. Some industry insiders pointed out that the reason for Douyin's rise in the ranking this time is: through deep learning behavior, it recommends personalized content for users and improves user experience; It has efficient data processing capabilities to ensure the accuracy and real-time nature of content recommendations.
As a key chip supplier in the field of artificial intelligence, Nvidia's brand value increased by 163% to $44.5 billion, making it the fastest-growing technology brand this year. In the list of the world's most valuable technology brands, it rose 19 places from last year to rank 10th.
This year, WeChat's brand value fell 17% to $4.18 billion, with a brand strength index score of 94.3 out of 100 and a AAA+ brand strength rating.
YouTube's brand value rose 7% to $3.17 billion, ranking second with a score of 92.7 and maintaining the same AAA+ rating as last year.
Although Google's BSI score has dropped slightly this year, from 93.2 in 2023 to 92.5, it is still in third place with an AAA+ rating.
Specifically, although WeChat's brand value has declined this time, its user base is also growing: it continues to promote technological innovation and continuously introduce new functions such as mini programs and WeChat payment to meet the diverse needs of users; Continuously optimize the user interface and interaction design to provide an intuitive and seamless user experience; It has built a large ecosystem that integrates multiple services such as social, payment, shopping, gaming, content sharing, and more.
Tencent, on the other hand, has been actively deployed in emerging technologies such as artificial intelligence, cloud computing and big data, with more than 62,000 global patent applications, especially in the fields of data security and AI healthcare, protecting key innovation areas. Accessibility technologies are improving the digital experience for hearing-impaired and visually impaired users, and cloud services are accelerating the transformation of the automotive industry and the intelligent driving experience.
Chen Yideng, President of Brand Finance China, said: "China's technology industry is at a critical juncture full of opportunities and challenges. With the intensification of global technology competition and the acceleration of technological change, Chinese technology companies will continue to play a leading role in innovation and promote industrial upgrading and globalization. In the future, China's technology industry will occupy a more important position in the global science and technology map, and contribute more Chinese wisdom and strength to the sustainable development of the global economy. ”
From this point of view, the competitiveness of Chinese technology brands in the global market is gradually increasing, and more brands will go global in the future, so you can look forward to it.
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