Recently, Ledao Automobile's first model, L60, broke out the chaotic sequence of delivery vehicles and production capacity problems, and there were doubts on the Internet accusing it of "shady" and "unfair queue cutting".
In this regard, Ledao Automobile officially responded and apologized, admitting that there were mistakes in the work and did not match the inventory vehicles in the order of lock users.
Ledao Automobile said that it would not do so much inventory like other competitors, and began to ramp up production when the first production car rolled off the assembly line on August 15. By the end of September, the total number of units produced was about 2,000 units. Among them, there are more than 1,000 exhibition cars and test drives. In addition, 832 units were delivered at the end of September, which can be understood as less than 2,000 units in inventory before September 20.
The reason why there are phenomena such as "shady" and "unfair queue cutting" is that when the vehicles produced in advance were allocated to users at that time, they were given to the delivery team according to the list of locked orders on September 19.
As a result, some users who obviously did not book for the first time on May 15 and set for the first time on September 19 happened to have the same configuration, and they were also blindly locked for the first time, but they were equipped with the car.
When they found out about this problem, they had already allocated the cars, were ready for delivery, and even started to pay for them, so those cars did not make mistakes and continued to be allocated to them.
This also led to the fact that in the past two days, everyone has seen from some pick-up jobs that this user obviously did not get the car on May 15.
The Ledao L60 is the first model of the new brand Ledao Automobile under NIO, which was launched on September 19 and launched a total of 2 models, with a price of 206,900-235,900 yuan.
Li Bin, chairman of NIO, revealed that since the official release of the Ledao L60 in Hefei, the market feedback has been particularly enthusiastic, and "the order has indeed far exceeded our expectations."
"Che Yi Talk" noticed that since the listing of Ledao Automobile, negative news has also come one after another. Li Bin complained, "Originally, it was said that the six major factions besieged Edamame Y together, but Ledao was stabbed five times by a friend."
As soon as Ledao was listed, it was accused that some car companies personally attacked Ledao from many aspects such as battery performance, interior materials, and configuration functions.
Friends say that Ledao fake 900V, low-cost, low-quality battery, slow charging speed, Ledao interior plastic sense is very strong, while other brands have a large area of interior soft wrapping, etc.
The interior design of the L60 is advertised as "minimalist", but in fact it has a "rough house" feel, clearly sacrificing the user experience for the sake of cost savings.
Judging from the workmanship and wiring of the dashboard, as well as the various articulations, it looks very shoddy, and the felt structure under the seats is also unsatisfactory.
Ledao was accused of defrauding consumers after the order exploded, and forcibly deducted a deposit of 2,000 yuan without refunding.
A car owner reported that the sales first said that the car could be picked up in 6-8 weeks, and the deposit could also be refunded, but later he was told that the car could only be picked up at the end of the year, and the deposit could not be refunded after the order was locked.
Some netizens posted that only four days after Ledao was listed, someone pulled a banner in the store, and the banner read "Ledao Automobile, defrauding consumers, and forcibly deducting deposits".
As for what kind of consumers who pulled banners at the scene, no information has been released yet. Some people also suspect that the person who "pulls the banner" is likely to be sent by a friendly businessman.
A few more words
Although Ledao Auto said that it is working hard to increase production capacity, from the current situation, there are many challenges to increase production capacity.
In addition, a series of negative events have greatly reduced consumers' trust in Ledao Automobile, which will directly affect the purchase decision of potential consumers.