This National Day holiday, red tourism is hot. According to Ctrip data, the average daily order volume of red tourism during the National Day holiday increased by 40% year-on-year. The National Museum of China, the Old Summer Palace, Yuhuatai, the Yalu River Broken Bridge, Tiananmen Square, Baota Mountain, Changchun Film Studio, Naval Museum, Yuelu Mountain, Baiyangdian Scenic Area and other popular tourist attractions have become popular tourist attractions.
Why are more and more people choosing red tourism? At present, why does red culture "circle fans" the new generation of young people?
Source: Xinhua News Agency
One
In recent years, red tourism has been popular and has gradually become an important growth point in the cultural tourism market. According to the "China Red Tourism Development Report (2023)", the number of red tourism receptions in the country has exceeded 2 billion, and the scale of the red tourism market is close to one trillion yuan.
At the same time as red tourism is popular, various literary and artistic works such as films, songs, and comics with the theme of red culture have been frequently released, and red culture has more "youth expression".
Recently, the war-themed movie "The Great Breakout", which was filmed in Linyi, the old area of Yimeng, and starring 26,000 college students, was released. "The movie is not finished, the group performance is popular first", college students rushed to play the Eighth Route Army, while being a group performance, while shooting short videos to record life, and also acted as the "atmosphere group" of the crew, creating a lot of hilarious tidbits, just like playing an immersive script kill, which attracted widespread attention from netizens.
The filming and release of this movie is like a vivid "ideological and political lesson" of red culture.
As a key project of the "Qilu Literary and Art Summit Plan", the movie "The Great Breakthrough" is also a heavyweight cinema film with the largest investment scale in Shandong in recent years. The film is based on real historical events, and restores the tragic story of the anti-Japanese breakout battle launched by the teachers and students of the first branch of the China Anti-Japanese Military and Political University in November 1941 in Daqingshan, Fei County, in the hinterland of Yimeng Mountain.
From a unique perspective, the film tells the story of the war epic of the teachers and students of the first branch of Kang University in the face of the enemy's "iron wall encirclement" and covering the successful breakthrough of the party, government, military organs and the people, and writes the "war youth" of a group of flesh-and-blood Kang Da youth, eulogizes the feelings of the hot-blooded young people who sacrifice their lives for righteousness, Xu the party and the country, and vividly interprets the Yimeng spirit of "the party and the masses are concentric, the military and the people are deep, the water and milk are blended, and life and death are shared".
Using film art to tell the red story and let the young generation interpret the youth story, "The Great Breakthrough" has inspired the youth resonance of the youth group.
In recent years, a group of literary and artistic creations have been fans of the younger generation.
The song "Grandma" (patriotic version) exploded on the whole network, with Douyin alone reaching 2.69 billion plays; The major revolutionary historical TV series "Awakening Age" attracts teenagers to watch it twice and three times......
Photo by Haychar
Two
Red culture is an advanced culture created by the Chinese people under the leadership of the Communist Party of China in the great practice of revolution, construction and reform over a long period of time, and is the spiritual strength and source of motivation for us to overcome all kinds of difficulties and continuously win victories on the road ahead.
How can the inheritance of the red gene highlight the "youthful power" of the new era?
Red culture is in line with the unique spiritual temperament of Chinese young people. The first episode of the CCTV documentary "August Osmanthus Blooms Everywhere" "Revolutionary Tinder" said that the so-called revolution was originally just the story of a group of young people.
In the glorious history of the Communist Party of China, young people have always played the leading role. At the First National Congress of the Communist Party of China, the average age of the 13 deputies was 28 years old; In 1927, the Nanchang Uprising, the Autumn Harvest Uprising, and the Guangzhou Uprising, a group of enthusiastic young people participated in the grand event. The typical feature of the beginning of red culture is "fashion", where "fashion" does not refer to the general sense of fashion and group trend, but refers to at that time, compared with other cultures, red culture has theoretical connotation and practical guidance of the advanced, but not high and low, but fully in line with the trend of the times, leading the direction of thought, thus winning the support, recognition and belief of a large number of people.
Yimeng Revolution Memorial Hall
Image source: Shun.com
The back of the revolutionary era rushing to the depths of gunpowder smoke and today's vigorous young people meet again through a hundred years of time and space, and they are still in the same heart.
Facts have proved that the red culture naturally contains the vigor and enthusiasm of youth, and has a positive and powerful energy that leads the growth of life. Today's young people like to use these more contemporary and vivid expressions, and it seems that the enthusiastic youth has also resonated more deeply with their ancestors. From the check-in visit to the red cultural scenic spot to the spontaneous study of history by young people, this proves that in the new era, the red culture is "fanning" the new generation of young people with its unique charm.
Red culture has built a solid foundation for the self-confidence of youth culture, and red culture has more expressions of the times. Inheriting the red gene, the young generation also has a unique expression of youth, from the two dimensions of "integrity" and "innovation" to reflect on it, based on the new media era of diversified and three-dimensional communication methods, to give red culture a new connotation and art form of the times.
The participants of the 14th National College Student Red Tourism Creative Planning Contest are mainly post-00s, and the works "Generation Z" have distinctive characteristics, and the creativity and talent of college students collide and integrate with red culture.
Red film and television dramas and animations full of cultural elements and trendy characteristics continue to attract fans. At station B, enter keywords such as "patriotism" and "red culture", and videos of various themes will be retrieved, with millions or even tens of millions of views.
Yimeng Red Film and Television Base
Image source: Shun.com
Three
Coming from the smoke of war and running towards a better tomorrow, the better inheritance of the red gene needs to be combined with the innovative expression of the times. To make the thick red culture shine among young people, it is necessary to tell stories in the language of young people and stimulate the emotional resonance of the younger generation.
How to find more "open ways" for the inheritance of red genes?
Create literary and artistic masterpieces that resonate with young people. The main theme literary and artistic works are the best textbooks, and the red classics inspire life. Long Pingping, the screenwriter of "The Awakening Age", once said that the TV series and novels of "The Awakening Age" can be loved by young people, so that we can realize that we should not underestimate the political discernment and artistic appreciation of contemporary youth, and what can move them is classic works.
In recent years, Shandong has used literature, drama, music, dance and other forms to launch a large number of excellent works of art with revolutionary historical themes, such as the national opera "Yimeng Mountain", the Peking opera "Yanyitang", the acrobatic drama "Railway Hero", the Lv opera "Dahe Kailing", and the dance drama "Milk Niang", so that the young generation can appreciate the creation and expression of artistic beauty, and resonate with the spiritual realm contained in the works.
Launch activities that meet the fashion needs of the younger generation. To inherit the red gene and continue the red culture in a youthful expression and youthful way, it is necessary to link business, tourism, culture, sports and exhibitions, constantly create well-known and fashionable red landmarks and cultural and creative products, and continue to launch scenes and activities that can integrate into the daily life of young people and immerse themselves in red culture.
Based on the historical facts of the breakthrough battle of Daqingshan, the students of the first branch of the Anti-Japanese University, Linyi Fei County has created an experience project of "re-taking the road to breakthrough", highlighting the experiential and interactive nature throughout the process, and integrating red education into the on-site experience through experience projects such as marching competitions, group breakouts, and singing red songs; In Zaozhuang, Taierzhuang Ancient City Scenic Area innovatively launched various forms of activities such as flash mob dance "Hymn in the Smoke of Gunpowder" and "Red Thematic Music Concert", which attracted many young people to participate; The "Red Cultural and Creative Medal" of Yantai Haiyang Mine Warfare Memorial Hall, and the "Perfect Paper Carving Lamp" of Weifang Wang Jinmei's Revolutionary Deeds Teaching Base, the characteristic cultural and creative products make the red culture "within reach".
Jinan Liberation Pavilion
Image source: Shun.com
"Cultural tourism +", "cultural creativity +", "research +" ...... Shandong integrates the province's red tourist attractions, revolutionary museums, memorial halls, exhibition halls, revolutionary sites, patriotism education demonstration bases and other resources, and creates 100 red tourism routes and 12 "Shandong Red Research Theme Boutique Tour Routes", so that the younger generation can feel in tourism and remember in moving.
Digital empowerment of red cultural innovation and inheritance. Digital technology provides important support for the inheritance of red culture. To promote the high-quality development of red culture with new quality productivity, it is necessary to take the red spirit as the core and digital technology as the carrier, innovate the expression form of red cultural connotation, create a new space for red culture, and make a breakthrough in creating a new scene of young consumption of red culture.
In the ancient city of Langya, Linyi, the scenic spot uses sound and light technology to create a digital "immersive" interactive project of "Anti-Japanese War Military Song", and the participants feel as if they are in a trench with bullets and bullets. Through visual presentation, interactive communication, and immersive experience, the young generation can touch the revolutionary history with temperature.
In recent years, Shandong has innovatively carried out offline activities such as the Red Culture Theme Month and the Martyrs' Public Memorial, combined with online platform columns such as Shandong Heroes and Martyrs' Network, "Party History Live Room" and "Theme Education Online Micro Exhibition" to vividly tell the stories of Party history, revolution and heroes, and promote red culture to be "visible, spread and remembered".
Red culture is visible, touchable, and understandable, and red stories are classic. Combined with the conditions and practical requirements of the new era, we will continue to enrich and develop the connotation and expression of red culture, so that "red +" will glow with "youthful power", and "red heart" will become a Chinese tide and a trend of the times!