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According to the report, young people aged 20 to 34 are becoming the main force of urbanization, and their participation is bringing new vitality to cities. These young City-goers are looking for a personalized and diverse travel experience. According to the data, 71.5% of young people aged 20 to 34 chose to live in cities, 5.3 percentage points higher than the urbanization rate of 66.2% of the overall permanent population.
Young people are more likely to order takeout or shop on instant e-commerce platforms. According to the report, consumers aged 18 to 34 account for 72% of instant e-commerce consumers, and 86% of them choose to place orders on instant e-commerce platforms for delivery services.
The holiday travel market in 2024 is growing strongly. According to data from the Ministry of Culture and Tourism of the People's Republic of China, the number of trips during the Mid-Autumn Festival and National Day holidays reached 826 million, a year-on-year increase of 71.3%, and the total travel expenditure increased by 129.5% year-on-year. Holidays such as the Spring Festival, Qingming Festival, May Day and Dragon Boat Festival have also seen significant increases in the number of trips and spending.
As the travel market recovers, so does the demand for travel experiences. The report shows that consumers are more likely to choose platforms that can provide instant services when traveling.
"Easy travel" has become a new choice for young travelers. They tend to travel light and enjoy the convenience of just-in-time retail. Whether it's enjoying a takeaway meal at a hotel or replenishing essentials on the go, instant e-commerce platforms have you covered.
From high-speed rail travel to renting a car for self-driving, from camping to traveling with children, young people have more diverse and free ways to travel. Behind this trend is the growing demand for personalization and immediacy of travel experiences among young people.
Excerpts from the report are set out below
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