In 2024, the movie "Treasure in Front of the Door" starring Xiang Zuo will be released nationwide, causing a wave of heated discussions. In the film, Xiang Zuo's frequent action of touching the bridge of his nose has become the focus of netizens' attention, which not only triggered a large-scale imitation wave, but also made people discuss the acting skills and details of the actors. Is this sudden attention an affirmation of the actor or does it have another deep meaning?
This action is really dramatic
To be honest, when I saw Xiang Zuo frequently touching the bridge of his nose in "Treasure Land in Front of the Door", I did feel a bit of a drama. As an ordinary viewer, I always feel that this action is a bit redundant, and even affects my watching the plot a little. However, if you think about it carefully, this may be Xiang Zuo's understanding and interpretation of the role.
When actors create characters, they often add some small movements or habitual expressions to the characters, which can make the characters more three-dimensional and more distinctive. However, if this kind of small action is used inappropriately, it is indeed easy to attract the attention of the audience, and even make people feel unnatural. Xiang Zuo's "touching the bridge of his nose" this time obviously stepped on this minefield.
However, I don't think it's all to blame Xiang Zuo. After all, each actor has a different understanding of the role, and he may want to express a certain psychological state or personality trait of the character through this action. It's just that I probably didn't expect this action to be so eye-catching that it has become a hot topic on the whole network.
At the end of the day, an actor's performance is a complex art. Sometimes, a small detail can bring the whole character to life; But sometimes, excessive performance can seem contrived. Xiang Zuo's experience this time may be a revelation to other actors: when creating roles, we must pay attention to grasping the proportions, and don't let a certain detail dominate and affect the overall performance.
I think he's very good at marketing
To be honest, I think Xiang Zuo is really good at marketing this time. You see, a bunch of people on the Internet imitated him touching the bridge of his nose, he was not in a hurry, and waited for the heat to be almost over, before he sent a video to respond. This wave of operations is simply textbook-level!
He didn't get ahead of the time to explain or justify, but let the topic ferment. In this way, whether it is those who support him or those who think that his acting skills are not good, they are constantly discussing him. You think, in this era of information explosion, it's not easy for everyone to remember you, let alone get everyone to discuss you.
He then chose to post a video response on October 6. The timing was also well chosen. Just after the National Day holiday, everyone's work has not yet fully entered the state, and it is a good time to brush up on mobile phones. His shot immediately became a hot search again, sparking discussion again.
The most powerful thing is that he is not alone in the video to explain, but imitates the action of touching the bridge of his nose with his family. That's pretty smart. On the one hand, he used his actions to show that he didn't mind everyone's imitation, which seemed very self-deprecating; On the other hand, he brought his family in, especially with his wife Guo Biting, isn't this in response to those speculations about their marital status?
I have to say that Xiang Zuo's operation is really smart. He turned what might have been considered a flawed acting game into a fun interactive game. Moreover, he also took the opportunity to show off his family life and increase his affinity. This ability to take advantage of marketing is really admirable.
However, while this marketing tactic is effective, it should not be abused. After all, the audience's eyes are bright. If you always rely on this way to attract attention, it may affect the professional image of the actor in the long run. Therefore, I think Xiang Zuo will still work more on his acting skills in the future, and speaking with his works is the king.
One thing to say, his operation is quite smart
Indeed, I have to admit that Xiang Zuo's operation is really smart. As an ordinary viewer, when I first saw the overwhelming "touching the bridge of the nose" imitation video on the Internet, I thought Xiang Zuo was going to be cold. Unexpectedly, he was not in a hurry, and finally came to a god reversal, turning this topic, which might have been unfavorable to him, into an interesting interactive game.
Xiang Zuo did not rush out to explain or justify. He chose silence and let the topic ferment naturally. It's actually quite risky, because you don't know which direction public opinion is going to go. However, he was right. The more everyone discussed, the hotter the topic became, and the more exposed he became.
Then, he chose to release a response video on October 6, just after the National Day holiday. The timing was well chosen. Everyone has just finished the holiday, and the work status has not been fully adjusted, so it is a good time to swipe the mobile phone. His shot immediately became a hot search again, sparking discussion again.
The most powerful thing is that he is not alone in the video to explain, but imitates the action of touching the bridge of his nose with his family. This trick is really high! On the one hand, he used his actions to show that he didn't mind everyone's imitation, which seemed very self-deprecating; On the other hand, he brought his family in, especially with his wife Guo Biting, isn't this in response to those speculations about their marital status?
However, although Xiang Zuo's operation is really smart, I think there are also some things worth thinking about. Although this method of taking advantage of marketing is effective, it cannot be abused. If you always rely on this way to attract attention, it may affect the professional image of the actor in the long run.
This practice may also make some viewers feel that they are being taken advantage of. After all, people started out talking about his performance with sincerity, only to find out that it might just be a well-planned marketing campaign, and it was inevitable to be a little disappointed.
I think Xiang Zuo still has to focus more on improving his acting skills. No matter how clever the marketing technique is, it can't compare to the solid acting skills. I hope that the next time I see Xiang Zuo's work, the focus of the discussion will be on his superb performance, rather than a small action that is easy to imitate.
Overall, Xiang Zuo's operation this time is really smart, but it also leaves us with some food for thought. In this era of information explosion, how to find a balance between attracting attention and maintaining professionalism is indeed a problem that every public figure needs to face.
Personal Comments:
Xiang Zuo's "touching the bridge of the nose" incident this time, from a small detail that sparked a national discussion, to skillfully resolving the crisis, really taught us a vivid public relations lesson. But as an audience, we want to see the wonderful performance of the actors in the work, rather than the variety of marketing methods. After all, what really touches people's hearts is always those good works created with heart.