Changxing Island, the island's first one-stop shopping mall, will be officially unveiled in mid-October. At that time, a number of first stores in Chongming and Changxing will be opened, which will greatly enrich the new scenes of local entertainment consumption and life.
Located at the intersection of Jiangnan Avenue and Xingkun Road on Changxing Island, Changxing Sunshine World project is the first one-stop shopping center on Changxing Island, with a total area of about 40,000 square meters, supporting 450 parking spaces and 1,700 sets of commercial offices, covering four major formats: retail, catering, leisure and entertainment, and life services. At present, the project is focusing on optimizing the greening layout and interior decoration, and some brand stores have been renovated and are waiting to open.
Divided into four floors above ground and one floor underground, Changxing Sunshine World creates a new combination of "four theme areas + Changxing's first characteristic IP immersive food space", bringing together more than 60 commercial brands, of which more than 30% are the first store brands on Changxing Island, providing consumers with a better and unique consumption experience.
The first floor is dominated by well-known chain brands, positioned as "trendy debut", introducing boutique supermarkets, life retail, lifestyle collection stores, fashion digital, bread baking, Internet celebrity tea and other first stores; The second floor is mainly based on fast food and living facilities, positioning "time and beauty", focusing on exquisite parenting and self-pleasing consumption, and the representative formats are home life, children's training, beauty SPA, theme catering, retail collection, etc.; On the third floor, there is a cinema and four heavy restaurants, positioned as "ingenuity to taste", which will introduce local cuisine, Japanese and Korean cuisine, creative hot pot and other rich catering formats; The fourth floor is mainly based on entertainment formats, positioning "fun and fun", and will create a diversified entertainment format including cinemas, script killing, video game cities, fusion cuisines, business banquets, etc.
In addition to the parking lot, about 2,000 square meters of Wanqian Food Market has also been built on the basement floor, which is positioned as a "fishing port market" and will mainly create a characteristic IP that "focuses on the night economy and the fun of fishing".
Renderings of some of the stores
Changxing Sunshine World has complete supporting facilities to provide consumers with a comfortable shopping environment. The entertainment of the entire business format has reached about 45%, and many of them are the first stores in Chongming and the first stores in Changxing Island. The first stores in Chongming include Shangying International Cinema, Haidilao Camping Shop, Star Gathering KTV, and Players Return to Amusement City. In addition, Hema NB, Pizza Hut, Watsons, Miniso, Bawang Tea, Hey Tea, Bosideng, Taiqi Bread, Xianqi Half Step and so on are the first stores in Changxing Island. "We want to improve the consumption quality of Changxing Island, so that the main customer groups such as office elites, industrial blue-collar workers and young citizens can experience the same brand products and services as in the urban area." Chen Bin, the general manager of the Changxing Sunshine World project, said.
At present, the merchants settled in Changxing Sunshine World are busy recruiting, and more than 300 positions have been launched in advance, attracting many applicants, including the families of employees of the four major central enterprises and shipping enterprises. It is reported that the Hema NB store will take the lead and take the lead in welcoming customers after the National Day holiday. Chen Bin said: "Changxing Sunshine World will provide a good place for diversified consumption and leisure and entertainment for the employees of central enterprises on the island, local residents and tourists, and play an active role in helping the integrated development of Changxing's industry and city." ”
Reporter: Zhang Yongchang, Gu Yiqin
Some of the images were provided by the interviewee
Editor: Zhu Yiting