Cars are no longer the exclusive "toys" for boys; Driving to work, driving to grocery shopping, more and more girls have their own exclusive car, in the face of many models on the market, how should girls choose? Honda and Toyota are both alternatives, so the question arises, that is, if a girl buys a car, choose Honda or Toyota? In fact, the answer is very simple, Toyota seems to have a little more advantage, which shows that girls are really particular about choosing cars!
The first is the psychological needs of girls! From the perspective of the "impression score" of the two brands of Toyota and Honda, although Toyota and Honda are both Japanese cars, the brand image in the hearts of girls is different; Honda emphasizes more on technological innovation and performance parameters of sports genes, while Toyota conveys a "stable and safe" quality of life, which coincides with the pursuit of exquisite life by the vast majority of girls; In contrast, Toyota's "warm man" image can touch the hearts of girls even more.
The second is the girl's appearance and appearance control! Whether it can capture the hearts of girls at first glance is the key to each model brand competing for gold and silver on the girls' track; In other words, the appearance of the model must be pleasing to the eyes of the girls; Honda's models include popular models such as the Civic and Accord, while Toyota's elite models such as the Corolla, Prado and Highlander are available; In contrast, Honda's cars tend to be sporty and tough in appearance, while Toyota has rounded lines, spacious interiors, and exquisite interior design, which makes many girls look at them.
The third is the safety performance of the vehicle! Safety performance is one of the factors to be compared when girls buy a car, and Toyota has been at the forefront of the industry in terms of safety, intelligent interconnection system, automatic refutation assistance, pre-collision safety system, lane departure warning system and adaptive cruise system and a series of high-tech intelligent equipment, so that girls drive extremely easy; Coupled with a good field of view design, the steering feel of the steering wheel and a comfortable driving space, it provides additional safety guarantees for girls.
The fourth is the impact of after-sales service! After-sales service is an important part that cannot be ignored when many car owners buy a car, which of course also includes girls; Toyota's complete after-sales system established around the world allows car owners to show professionalism and intimacy from maintenance and repair to emergency rescue; This kind of all-round service makes the female car owners feel warm and worry-free, and the customer viscosity is extremely high.
The fifth is the recognition of social influence! Toyota is one of the world's largest automobile manufacturers, not only pursuing environmental protection and sustainable development in the production process, but also taking social welfare as a kind of responsibility and obligation, and these positive social influences have virtually enhanced the girls' goodwill and identification with the Toyota brand. In addition, with the improvement of social status, more and more girls have begun to pay attention to the fit between the vehicle brand and their own values, which Toyota has just done "just right"!
In other words, although Toyota and Honda are both excellent brands of Japanese cars, in the hearts of many girls, comprehensive psychological needs, appearance control, vehicle safety performance, after-sales service impact and social influence cognition; Honda or Toyota? The answer is already obvious! In short, girls are really particular about buying a car!