Gemdale Group's Counterattack: From Difficulties to Rebirth
Let's talk about Gemdale Group today, how did the former real estate giant be forced out of breath by reality? Some people may think, oops, real estate companies, the tuyere is coming, all the way to the sky, but the reality is not like this, don't look at the recent rise in the share price of Gemdale Group, in fact, there is a deep heavy pressure behind it, today I will take you from all angles, dig deep into what has happened to Gemdale Group recently, why all the way singing, but it is difficult
The upheaval of the market and the unchanged golden land
Speaking of the real estate market, this is simply a roller coaster, the government is constantly making moves to help the recovery of real estate, and Gemdale Group itself is mired in losses, in the first half of 2024, this old company has lost more than 3.3 billion, this data alone makes people feel a sigh in their hearts
Looking at the stock market, Gemdale Group's share price has risen by more than 70% on some days this year, like riding on a rocket, which can't help but make people wonder: what is the secret behind this rally? Is it investors' hopes for the future, or is it the market's buoy? We might as well first take a look at the big ship of Gemdale Group, is the current environment calm or turbulent?
The picture comes from the Internet
The cold snap of the market and the struggle of Gemdale
The changes in the real estate market have been witnessed by everyone, the relaxation of policies and the liberalization of purchase restrictions all hint that a new spring is coming, but the semi-annual report of Gemdale Group has cooled down this hope instantly, and the settlement area of its real estate projects has also dropped by 2767%, which means that the cold wind of sales has blown to the door of the company
If you look closely, you will even find that Gemdale's gross profit margin is actually a "red light", a certain data clearly shows that the gross profit margin of Gemdale's real estate sales business once fell to 924%, and it is still 1616 in the same period in 2023.
Behind this is not only the cold current of the market, but also the uncertainty of the future
The journey of self-redemption
Some people may ask, is there no solution for Gemdale Group? In fact, not necessarily, since the beginning of the year, Gemdale has begun to adjust its strategy and regroup, and they expect to climb out of the predicament through a series of personnel changes, organizational adjustments, and even salary cuts
The picture comes from the Internet
After the new chairman Xu Jiajun took office, he began to promote the strategy of streamlining the organizational structure and cutting salaries, although the layoffs are distressing, but in order to survive, this choice is undoubtedly a last resort, and the salary of Gemdale's executives generally fell to about 2 million, almost a fraction of the peak that year
The company is also exploring diversification, and strives to transform from traditional real estate development to property management, long-term rental apartments and other fields, such an attempt to "change taste" may pave a way out for Gemdale, so that they can rejuvenate in the fierce market competition
Look for the dawn of hope
With the gradual improvement of national policies and the easing of the market, although Gemdale Group is facing various challenges, it also has opportunities. The continuous measures of the state in the real estate rescue market, coupled with the unanimous relaxation of policies in various places, have provided a new impetus for Gemdale Group to pull back on track from the predicament
When it comes to strategy, Gemdale's "517 New Deal" can be regarded as a sharp weapon, this policy has prompted many cities to relax the conditions for buying houses, reducing the panic in the market, if Gemdale can seize these opportunities, it may be able to alleviate the financial pressure in the early stage and achieve a counterattack
Regrouping for the future
The picture comes from the Internet
Gemdale's future road obviously still needs to be down-to-earth, although in the face of a thousand pounds of heavy burden, Gemdale really has to carry out drastic reforms, but hope is always ahead, by adapting to the market, adjusting strategies and continuous innovation, Gemdale may be able to find its own position in this volatile market
We also look forward to the fact that Gemdale may achieve the situation of "another village" through this series of adjustments and efforts, and now, the story of Gemdale continues, and we will wait and see if this "veteran" can set sail again and write a new chapter
This journey is really not easy, but who says that Gemdale can't bounce back after the storm? We all know that the battle between the market and the market has just begun, and in any case, as long as every step of Gemdale is steady, the future counterattack must be expected