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The new consumption on National Day shows the vitality of China's economy

Xinhua News Agency, Shenyang, October 8 (Reporter Ding Feibai, Cui Shihao, Hong Kerun) violin, suona, electric guitar, drum kit...... In Shenyang Fangcheng Cultural Tourism Zone, a live ensemble of Chinese and Western musical instruments "Yungong Xunyin" not only attracted a large number of tourists to stop and enjoy, but also appeared on the local hot list of Douyin.

The new consumption on National Day shows the vitality of China's economy

  On October 1, tourists view the exhibition at the Liaoning Provincial Museum. Photo by Xinhua News Agency reporter Li Gang

Shenyang Fangcheng has recently launched a number of innovative cultural and tourism integration projects such as the "Forbidden City Opera" acrobatic performance, the traditional fan dance flash mob performance of Zhang Xueliang's former residence, allowing tourists to experience the ancient charm of the present from a new perspective, attracting 1.2364 million tourists on the first day of the National Day holiday, a year-on-year increase of 74.17%.

During this year's National Day holiday, new consumption featuring integration, digitalization and greening showed vigorous vitality. All localities use new ideas and technologies to empower traditional culture, create new consumption clusters, meet the diversified needs of consumers, and demonstrate the vitality of new consumption in China's economy.

Walking in the ancient city of Xi'an, people can taste the special meals restored in ancient books, customize personalized clothing and shapes, wear VR glasses, and enjoy the ancient buildings of the Tang Dynasty; On the banks of the Yuanjiang River in Changde, Hunan, people take boats along the river, and the traditional dramas and musicals on the stages on both sides of the strait are dizzying.

In Liaoning, experiencing folk intangible cultural heritage has become a special tour. Located in the small city of Tongjiangyu Village, Benxi Manchu Autonomous County, the tourists are full of tourists, and visitors from all over the world come here to taste the food, enjoy the beautiful scenery, and watch the performance. In the scenic area, there are wonderful activities such as beer festivals, themed bonfire parties, fireworks shows, and folk performances. During the National Day holiday, about 30,000 tourists visit and live here every day.

The new consumption on National Day shows the vitality of China's economy

  On October 1, tourists view the exhibition at the Liaoning Provincial Museum. Photo by Xinhua News Agency reporter Li Gang

"Here you can not only enjoy the Maple Leaf Chinese Restaurant, but also taste the local food, and the elderly and children are very satisfied." Li Li, a tourist who came here for a holiday with her family, said.

In addition to Benxi, Anshan held the "Splendid Anshan, Colorful Intangible Cultural Heritage" Tai'an County Cultural Tourism Intangible Cultural Heritage Products Qianshan Exhibition; Hetuala City, Xinbin Manchu Autonomous County, Fushun held an immersive folk performance event; Huludao Ancient Town held a thousand-year-old intangible cultural heritage water flower show, crystal phoenix and Dunhuang flying performances, empowering tourism with intangible cultural heritage......

At present, in China, the traditional consumption model is quietly changing to a more experience-oriented and personalized consumer demand. Major merchants and brands have also begun to adapt to this change, launching corresponding products and services, and innovating consumption scenarios to attract customers.

During the holiday, Guizhou Qingyan Ancient Town is full of tourists, and the "Guiyang Gift" Qingyan image store is crowded. Many visitors are fascinated by the delicately coloured and beautifully patterned tie-dye products.

"It not only has a unique national cultural charm, but also is easy to carry, which is the most suitable as a souvenir." Ms. Zhao, a tourist, said that the store can also experience tie-dye handmade on the spot, and the handmade gifts are more memorable.

The new consumption on National Day shows the vitality of China's economy

  On October 4th, at the Dongmen Wharf in Chengdu, Sichuan Province, at the National Day series of theme activities of "Celebrating the Birthday of the Present · Shining Rongcheng" launched by the Jinjiang Project at night, "Li Bai" (right) interacted with the children with poems. Photo by Xinhua News Agency reporter Xu Bingjie

In addition, various parts of China also use "national style" and "national tide" as keywords to combine traditional culture with modern business to create new consumption scenarios. Shanxi, Hebei, Tianjin and other places are driven by the domestic game "Black Myth: Wukong", and the attention of game locations continues to rise during this holiday. Lianyungang Huaguo Mountain, Jinan Lingyan Temple, Turpan Flame Mountain and other places issued the "Mandate of Heaven Collection Order" early.

The new consumption on National Day shows the vitality of China's economy

  On October 4, tourists watched the Kunqu opera "Peony Pavilion" at the Suzhou Art Museum in Jiangsu Province. Xinhua News Agency (photo by Hang Xingwei)

The prosperity and activity of the National Day consumer market is a testament to China's strong resilience and great potential. Liu Aihua, spokesman of the National Bureau of Statistics, said that the National Day holiday has further stimulated residents' consumption demand for tourism and travel, coupled with the further effectiveness of the trade-in policy of consumer goods, and the continuous implementation of relevant policies to stabilize employment and promote income increase, consumption is expected to continue to expand and improve quality.

Source: Xinhua News Agency

Editor: Xiao Jinlan

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