September 30, the day before the National Day, is a big miracle day.
Break 2.6 trillion! This is the turnover of the three markets in Shanghai, Shenzhen and Beijing on the same day, setting a new historical record.
Break 10,000 units! This is Dongfeng Yipai's sales report for the month, and it is also the first good news for car companies.
It subverted the history of the first monthly report released by the new car-making forces, and also refreshed the history of the monthly report of the mainstream car company or the new car-making strength by one day or half a beat.
From March to September, Dongfeng Yipai sold 40,000 vehicles in 6 months on the market, with an average monthly sales of nearly 7,000 vehicles, and entered the mainstream market of 150,000-250,000 yuan as soon as it was born, and achieved unprecedented victory.
Whether in the history of Dongfeng or in the national team of new energy vehicles, Dongfeng Yipai can be its own faction and the only one!
On the occasion of the 75th birthday of the Republic and the 55th birthday of Dongfeng, the most youthful Dongfeng Yipai handed over the most dazzling gift to the National Day and the factory celebration with the most beautiful performance.
1. New speed
On September 30, the eve of the 75th birthday of the People's Republic of China, the most exciting thing was the stock market.
On the same day, A-shares set a record of breaking one trillion yuan in the fastest time, and the turnover exceeded 930 billion yuan in just half an hour after the opening of the market. At about 10:05, the turnover of A-shares exceeded 1 trillion yuan, exceeding 400 billion yuan from the previous trading day, setting a new record for the fastest trillion yuan in history. As of the close, the total turnover of the Shanghai and Shenzhen stock markets was about 2.59 trillion yuan, setting a new historical record.
Soaringly, the Shanghai Composite Index quickly stood above the 3,200-point mark within one minute of the opening.
The stock market is booming, and the car market is also booming.
The China Circulation Association released a message on the same day that in the peak season of the auto market in September, the hot sales of new cars and the start of the autumn auto show, the National Day self-driving tour boom to promote the increase in automobile sales, comprehensive expectations, September passenger car terminal sales in about 2.1 million, will achieve year-on-year and month-on-month growth.
When the automotive industry pays attention to who will be the first to issue a monthly report, no one thought that this time, it is not a new force in car manufacturing, nor the old popular brand, but Dongfeng Yipai, which has been released for less than 11 months and has just been on the market for 6 months.
In November 2023, with the theme of "Dongfeng Answer", Dongfeng Company released the first new energy brand, officially releasing the Dongfeng Yipai brand and the first model of Dongfeng Yipai eπ07.
Four months later, in March 2024, Dongfeng Yipai eπ007 was launched.
Since then, three years later, on July 8, the delivery of the eπ007 pure electric version exceeded 10,000 units, and it was firmly in the top 3 sales of medium and large pure electric cars in the 150,000-200,000 yuan class. Immediately afterwards, eπ008 was launched. Two new pure electric + extended range new cars were launched within 4 months, which not only created Dongfeng speed, but also industry speed.
In less than 3 months, under the joint attack of eπ007 and eπ008, Dongfeng Yipai took 6 months to achieve monthly sales of 10,000 vehicles.
What can be added is that this speed is faster than that of new car-making forces, such as Xpeng, which lasted about 188 days, while Li Auto and Weilai Automobile have also achieved breakthroughs in monthly sales of 10,000 units at different time nodes, but it takes longer.
The speed of Dongfeng Yipai, whether for the new forces of car manufacturing, or compared with the new strength and old strength of car manufacturing, is a proud achievement, showing that Dongfeng Motor's efficient research and development, manufacturing, production and sales system, out of an extraordinary new general, this is Dongfeng Motor's "East Youngster".
2. New tops
Since March, Dongfeng Yipai has continuously released the eπ007 pure electric version and eπ008 models, and launched the eπ007 extended range version in August, as of the end of September, the cumulative sales of Dongfeng Yipai have exceeded 40,000 units, becoming the youngest and most arrogant son of Dongfeng Motor at the age of 55.
Dongfeng Yipai eπ007, as soon as he was born, he can play, and is considered to be the "top student" in the 15-200,000 yuan level sedan chair.
He inherited and innovated the design concept of Dongfeng Motor, and formed the brand philosophy of "simplicity and beauty", which has both restrained elegance and personality. The all-electric version of the CLTC has a range of up to 620 kilometers, and also provides the only electric four-wheel drive in its class, with the ability to accelerate from zero to 100 in 3 seconds.
The eπ007 extended range version is equipped with super sensing range extension technology, which can achieve the strongest oil-to-electricity conversion efficiency of 3.55kWh/L, with a fuel consumption of only 4.2L per 100 kilometers and a comprehensive cruising range of 1200km.
eπ008 is a family car, which focuses on the high-frequency needs of multi-person families, and adopts a true three-row, large six-seat layout. The new car starts with high configuration, and there are two power options: extended range and pure electric. The car is also equipped with zero-gravity seats, electric sliding refrigerators for both cooling and heating, and intelligent rear entertainment screens, creating the ultimate car experience that everyone can enjoy.
From the perspective of user experience, Dongfeng Yipai's product design is young and sporty, such as the long cabin of the eπ07, the short fastback coupe body design, and the standard frameless doors, hidden door handles and other trendy equipment are deeply loved by young consumers.
From the configuration point of view, Dongfeng Yipai has also made great efforts in terms of configuration, such as eπ007 is equipped with the only SOA intelligent cockpit in the same class, 20-speaker WANOS panoramic sound surround sound field and other high-end configurations, and also provides a wealth of intelligent driving assistance functions, such as high-speed NOA pilot assisted driving, LAPA over-the-horizon memory parking, etc., these configurations have greatly improved the user's driving experience and convenience of using the car.
This is due to Dongfeng Motor's 55 years of car manufacturing accumulation and 23 years of precipitation in the exploration of new energy vehicles. The technology of Dongfeng has allowed Dongfeng Yipai to make continuous breakthroughs in the field of new energy technology, such as cutting-edge technologies such as Mach power and quantum architecture carried by eπ007, as well as the industry-leading range extension technology adopted by the extended range version of the model, which demonstrates the brand's technical strength and market competitiveness.
It can be said that Dongfeng Yipai has formed two model series of eπ07 and eπ08 covering two tracks of pure electric and extended range in a short period of time, and has launched a number of model versions for market segments. This rapid product layout and iteration ability reflects the brand's innovative vitality and market acumen, just like the current stock market, causing market shocks.
3. New screams
In 6 months, it achieved a new speed of monthly sales of 10,000 vehicles, showing the new attitude of Dongfeng Yipai's new leader, which shows Dongfeng Yipai's asymmetrical and unconventional play in brand and user operation.
Carefully inventory, this year, Dongfeng Yipai has been unique in marketing planning, which is indeed impressive, and it can even be said that it has achieved the effect of making people "scream". This is mainly due to its precise market positioning, innovative marketing strategies and deep user interaction.
Through market research, Dongfeng Yipai has accurately positioned the middle-class and above people who pursue high-quality life, pay attention to environmental protection concepts, and are full of confidence in new energy vehicle technology. This group not only has a high consumption capacity, but also has a strong sense of identity and purchase willingness for new energy vehicles.
For this group, Dongfeng Yipai has carried out comprehensive optimization in product design, functional configuration, after-sales service, etc., and strives to create an ideal car that meets their needs.
Dongfeng Yipai actively cooperates with platforms that young people love, such as Bilibili, Douyin, Xiaohongshu, etc., to attract the attention of young users by publishing interesting and informative content on these platforms. Invite celebrities such as Lu Yi to participate in live broadcast activities, use their influence to enhance brand awareness, and at the same time launch multiple preferential policies for car purchases to stimulate consumers' desire to buy.
Dongfeng Yipai opened a live broadcast room of "Dongfeng Yipai and Yu Fei's Friends" online, inviting celebrities and other guests to interact with the audience, share product experience and brand value, and enhance the user's sense of participation and belonging.
Dongfeng Yipai pays attention to content marketing, and enhances its brand image and product value by publishing high-quality product introductions, test drive experiences, user stories and other content. At the same time, users are encouraged to share their own car experience to form a word-of-mouth communication effect.
Dongfeng Yipai actively listens to user opinions in the process of product research and development, and integrates user feedback into product design, so that the product is closer to user needs. This type of user engagement not only enhances the usefulness of the product, but also strengthens the user's brand loyalty.
Dongfeng Yipai held test drive activities nationwide to allow consumers to experience the excellent performance of the product. At the same time, the construction of the experience center to provide consumers with more comprehensive and in-depth product experience services.
Dongfeng Yipai provides personalized car purchase plans and intimate after-sales service, such as lifetime warranty for the whole vehicle and three electric vehicles, free charging piles and installation rights, etc., to ensure that consumers have no worries about buying cars and using cars with confidence.
This kind of user-centric, innovative and quality-oriented brand marketing has not only won wide recognition and praise from consumers, but also laid a solid foundation for the long-term development of the brand.
With the further extension of Dongfeng Yipai's tentacles in the channel layout - 360 stores have been built in 171 cities across the country, Dongfeng Yipai, the "new leader", will create more new surprises and new speeds in terms of market performance, user experience and channel layout.
Dongfeng Yipai will also stand out in the upward, forward and strong competition in the new energy vehicle market, and then become a new strength of Dongfeng Motor and China's automobile market.