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Text丨Ke Luo
The 2024 National Day file is coming to an end!
According to the data of the National Film Administration, the total box office of the 2024 National Day file (October 1-October 7) will be 2.104 billion yuan, the number of moviegoers will be 52.09 million, and the box office of domestic films will be 2.017 billion yuan, accounting for 95.87%.
"Volunteers: The Battle for Survival", "The Road to Fire", "749 Bureau", "Panda Plan" and "Crisis Route" ranked among the top five at the box office with 805 million yuan, 359 million yuan, 356 million yuan, 215 million yuan, and 170 million yuan respectively.
The box office on the first day of the National Day file was red, and the National Day on October 1 this year coincided with the 75th anniversary of the founding of the People's Republic of China.
This achievement surpassed last year's National Day box office, a year-on-year increase of about 15%, which is the highest single-day box office after the Spring Festival this year, and it is also the first time since May 1 that the box office exceeded 400 million yuan again after 5 months, and set a new record for the National Day in film history.
This year, there are 10 new films in the National Day file, and there are many choices. War, science fiction, adventure, crime, action, comedy, disaster, history, song and dance, family, animation and other genres are very rich to meet the diverse tastes of the audience.
In the end, "Volunteers: The Battle for Survival" won the box office championship with an absolute advantage, and new films such as "Road to Fire" and "Panda Project" have a brilliant performance of dark horse counterattack.
01
The second part of the "Volunteers" trilogy, "Volunteers: The Battle of Survival", arrived as scheduled and became the first choice of many people in the National Day file, winning the single-day box office championship for six consecutive days, far ahead of the opponent in the same file, and winning the first place in the National Day box office.
"Volunteers: The Battle for Survival" is directed by Chen Kaige, starring Zhu Yilong, Xin Baiqing, and Zhang Zifeng, focusing on the Tieyuan Resistance Battle, presenting the heroic story of 25,000 volunteers fighting against nearly 50,000 enemy troops for 12 days and nights. While showing the iron-blooded soul of the battlefield, more attention is paid to personal delicate emotions, and the narrative perspective and character portrayal are more concentrated, with a score of 7.5 on Douban, which has won many praises.
Although the film was topped by "749 Bureau" at the box office on the first day of the National Day file, it counterattacked sharply at the box office on the second day, and the single-day box office, moviegoers and attendance rate continued to lead, which shows the strong strength of the film. Soon, the cumulative box office of the film will also exceed the 868 million of the previous work "Volunteers: Heroes Attack".
"The Road to Fire", the second highest box office on the National Day, directed by 500, starring Xiao Yang, Zhao Liying, Liu Ye, etc., this crime movie with the theme of fighting abduction integrates various performance elements such as road adventure, revenge, and exotic customs.
Director Lu Chuan's industrial blockbuster "749 Bureau", which took 8 years to create, with its mysterious supernatural themes, sci-fi action-adventure genres, and the bloody growth of young people, had a strong start in the release, attracting a lot of attention, and won the first-day box office championship with 174 million yuan, which also established a position in the forefront of the cumulative box office in the schedule.
In the case of "Volunteers: Survival Battle" later became the box office champion, followed by "Road to Fire" and "749 Bureau" fiercely competed for the runner-up. On the last day of the National Day file, "The Road to Fire" "kicked in the door", turned the tables with a slight lead, and the box office surpassed "749 Bureau", which ranked second at the box office of the original schedule.
Jackie Chan's "Panda Project" returns to his best kung fu comedy route, with not only Jackie Chan's signature action scenes, but also a light-hearted story core and a warm and joyful atmosphere. This standard family movie found an audience for parent-child families in this period, and the cumulative box office exceeded 200 million.
Andy Lau, Zhang Zifeng, and Qu Chuxiao starred in the aerial crime blockbuster "Crisis Route" to fill the scarcity of domestic hijacking films.
This year's new National Day films also include "Hot Good Guy", "Only This Green", "In and Out of Peace", "New Big Head Son and Little Head Dad 6: Mini Adventure", etc., in the competitive situation of you chasing me, most of the average films accounted for less than 3%, and the box office was tens of millions.
On October 3, due to various factors, the filmmaker chose to withdraw "In and Out of Peace", and the animated film "Pipiru and Lu Xixi's 309 Dark Room" also announced that it would be rescheduled to New Year's Eve.
02
There are many small dark horses born in this year's National Day file, and "counterattack" has become the key word for their performance in the market.
"Road to Fire" surpassed "749 Bureaus" at the single-day box office on October 3, and "Project Panda" and "Crisis Route" then surpassed "749 Bureaus" at the single-day box office on October 4. In particular, "Road to Fire" and "Panda Project" ran a beautiful arc that obviously rose.
"The Road to Fire" ranked in the second echelon of the schedule in the early days of its release, and as the audience's word-of-mouth gradually spread, the leading actor's dazzling acting skills also appeared on the hot search, and finally jumped from the third place at the box office to the second place.
Since its release, "Panda Project" has been the film with the largest cumulative number of reversals in the National Day file. The proportion of single-day film scheduling has risen from 8.6% for 7 consecutive days, and the proportion of film scheduling on October 6 and 7 has exceeded 15%. As a result, the single-day box office also grew against the trend, from the fifth place at the box office on the first day of the National Day file to the third place at the single-day box office on October 7. On October 7, the attendance rate even exceeded that of the Japanese crown "Volunteers: The Battle for Survival".
In addition, the film "Only This Green", adapted from the dance poetry drama of the same name, created a lot of surprises. Douban scored 8 points, becoming the best word-of-mouth for the National Day file, and the single-day box office and film schedule accounted for 4 consecutive days, with a cumulative box office of more than 30 million. "Only This Green" has completed the artistic upgrade from the stage to the screen, showing the oriental aesthetics to the extreme and promoting traditional Chinese culture, which has been loved and affirmed by a group of audiences.
The Hollywood animated film "Transformers: Origins" was first released on September 27 before the National Day, and the film returned to the planet Cybertron to tell the original stories of Optimus Prime, Megatron, Bumblebee and other Transformers. Douban scored 8 points, the highest score in the series of movies in the past 17 years, and the family-friendly attributes and rave reviews of this film helped to surpass many new films in the National Day file, squeezing into the sixth place at the box office of the schedule.
It can be seen that in the final result of the competition in the competitive market, what is to see whether the quality of the work itself is passable, and whether the attributes of the film meet the viewing needs of theater audiences in the National Day file, which is the core of being able to achieve a box office counterattack.
After the National Day, a number of new Chinese and foreign films will be released in October.
The eight films in the Harry · Potter series will be re-screened at a weekly rate starting October 11. "Joker 2: Double Delusion", "Venom: The Last Dance" and other Hollywood's latest hit blockbusters are confirmed to land on the big screen in Chinese mainland.
Peng Yuchang, Hu Bingqing, Yao Lu starring in the crime film "Kidnapping Game", Zu Feng , Qin Hailu starring the award-winning masterpiece "Old Gun", Zhao Liying, Xin Zhilei starring in the suspense film "Qiao Yan's Heart" and other new domestic films will also come one after another, which can be focused on.
The end of the National Day file is not the end, and I look forward to more blockbuster new films being set in the future, attracting more people to the theater and continuing to raise the heat of the film market.