Original title: The integration of culture and tourism is new and brilliant, and the vitality of the consumer market is surging - inventory of the 2024 National Day holiday
Xinhua News Agency, Beijing, Oct. 8
Xinhua News Agency "Xinhua Viewpoint" reporters Wei Yukun, Wang Yuxiao, Yan Yong
In the golden autumn of October, the mountains and rivers are splendid.
Red flags are fluttering in the streets and alleys, stations and airports are bustling, popular attractions are crowded, and cinemas and theaters are full...... During this year's National Day holiday, the consumer market around the country is steaming, the mobile China is full of vitality, and the holiday economic vitality continues to be released.
"China Red" dresses up the north and south of the country
In the early morning of October 1, 123,000 people gathered in Tiananmen Square to witness the historical moment of the five-star red flag raising on the 75th anniversary of the founding of the People's Republic of China.
As the last note of the national anthem ends, the five-star red flag is raised to the top of the flagpole and the dove of peace and balloons are released into the sky. People are still unsatisfied, still waving the five-star red flag in their hands. "I love you, China!" The crowd erupted in enthusiastic cheers.
"China Red" is the most eye-catching bright color of this National Day holiday.
At the former residence of He Long and the He Long Memorial Hall in Sangzhi County, Hunan, some young tourists bring "stamp books" to collect red cultural relics and seals in the stamp area. "We must continue to inherit and carry forward the red spirit, never forget our original intention, and forge ahead." Wang Chen, a tourist from Anhui, was moved.
Nanjing Yangtze River Bridge, the bridgehead is shining with red light; In the square of Xibaipo Memorial Hall in Hebei Province, the theme activity of "I Grow Together with the Motherland" attracted many tourists; On the shore of South Lake in Jiaxing, Zhejiang, 75 artists and 75 children sang the song "Pilot" in the form of flash mobs...... A touch of "Chinese red" dresses up the north and south of the country, offering deep blessings to the motherland.
Checking in red landmarks, visiting old revolutionary sites, and enjoying red repertoire have become a trend for people to celebrate the birthday of New China. Meituan data shows that during the National Day holiday, the search volume related to red scenic spots increased by 71.8% year-on-year, and scenic spots such as Hongqi Canal, Zunyi Conference Memorial Hall, and Jinggangshan were the most popular among tourists. According to Ctrip data, the average daily order volume of classic red tourism scenic spots during the holiday increased by 70% year-on-year.
The integration of culture and tourism releases vitality
When night falls, the lights are on, and in the Xi'an Tang Furong Garden, there are many tourists dressed in gorgeous costumes at check-in points such as Ziyun Tower and Ladies' Pavilion. This holiday, the Tang Paradise is full of tourists almost every day.
According to the data center of the Ministry of Culture and Tourism, during the National Day holiday, there were 765 million domestic trips across the country, a year-on-year increase of 5.9% on a comparable basis and an increase of 10.2% over the same period in 2019; The total travel expenditure of domestic tourists was 700.817 billion yuan, a year-on-year increase of 6.3% on a comparable basis and an increase of 7.9% over the same period in 2019.
"Treasure Town" continues to break the circle. According to Fliggy's data, Wulong in Chongqing, Lingshui in Hainan, Kunyu in Xinjiang and Pu'er in Yunnan lead the country in terms of holiday travel bookings. Didi Chuxing data shows that the demand for non-local taxis in third- and fourth-tier cities has increased by 130% compared with the pre-holiday period. Compared with the "May Day" holiday, the average daily demand for non-local taxis in Xinjiang Altay, Heilongjiang Yichun, Jilin Baishan, Gansu Wuwei and other places has increased by more than 160%.
On October 5, tourists visit in front of the Temple of Prayer Hall in the Temple of Heaven Park. Photo by Xinhua News Agency reporter Ju Huanzong
All localities adhere to the principle of cultural and plastic tourism and tourism to promote culture, and innovatively launch a number of new ways to play and new scenes of cultural tourism to further release consumption potential.
On the evening of October 2, an intangible cultural heritage show was staged in Haikou Qilou Old Street. Models wore traditional ethnic costumes and walked on the runway to show the beauty of ethnic minority intangible cultural heritage costumes. During the National Day, nearly 1,000 intangible cultural heritage-themed activities were held in various places through intangible cultural heritage exhibitions and intangible cultural heritage folk customs experiences to enrich the supply of the tourism market.
Attaching importance to cultural inheritance is a prominent feature of this year's National Day tourism market. Meituan data shows that during the National Day holiday, the search popularity related to ancient temples increased by 126% month-on-month, and related scenic spots such as cultural monuments and exhibition halls have become scenic spots with high consumption popularity. Didi Chuxing data shows that the demand for taxis to ancient cities and ancient town tourist attractions increased by 111% compared with before the holiday.
This year's National Day files are rich in films, covering war, action, suspense, science fiction and other genres and themes. According to the statistics of the National Film Administration, the national film box office of the National Day file (October 1 to 7) was 2.104 billion yuan, the number of moviegoers was 52.09 million, and the box office of Chinese-made films was 2.017 billion yuan, accounting for 95.87%.
Music festivals, concerts and other cultural and entertainment activities are colorful. According to the VAT invoice data of the State Administration of Taxation, the sales revenue of holiday film screenings, literary and artistic creation and performance, and digital cultural services increased by 18.7%, 51.7% and 178.7% year-on-year respectively. According to Fliggy's data, the Hangzhou Olympic Sports Center Gymnasium and the Shanghai New International Expo Center, which hold cultural and entertainment activities, have become popular business districts for holiday hotel bookings.
New types of consumption are booming
When the night market closes, the morning market stalls are set up. This National Day holiday, the Changsha night market and the morning market are "seamless" and will not close 24 hours a day.
The supply of innovative markets in various regions has promoted the continuous extension of 24-hour consumption scenarios, and the consumption vitality has continued to rise. According to the VAT invoice data of the State Administration of Taxation, the average daily sales revenue of consumption-related industries increased by 25.1% year-on-year during the National Day holiday. Among them, the sales revenue of the snack and fast food industries increased by 8.1% and 9% year-on-year respectively; The sales revenue of camping and homestay increased by 43.2% and 6.3% year-on-year respectively. According to Meituan data, during the National Day holiday, the in-store consumption of life services nationwide increased by 41.2% compared with last year's holiday, of which the average daily consumption of tourists increased by 69.6% year-on-year.
On October 4, tourists attend a bonfire concert in the Turandot wine town in Helan County, Yinchuan City, Ningxia. Photo by Xinhua News Agency reporter Mao Zhu
Driven by the trade-in policy of consumer goods, the sales of household appliances are booming. Jingdong data shows that the sales of household appliances during the National Day holiday increased by 67% year-on-year; Suning.com's holiday customer flow increased by more than 200% year-on-year, and trade-in orders increased by 132% year-on-year.
During the National Day holiday, the consumption format continued to be "new", and the new consumption flourished——
The first store debuted to release vitality. HOKA's first image store in China, Chongqing image flagship store of ANTA portfolio...... A few days ago, more than 50 first stores opened in Chongqing. "When I came to Chongqing during the holidays, I took the time to go to my favorite first store and bought a few clothes." Jiangsu tourist Zhao Mingda said.
Sports consumption is heating up. During the National Day holiday, sports events in Beijing, Shanghai and other places are in full swing, and the Guizhou "Village Super" Football Friendly Match and Yunnan Sailing Open stimulate the enthusiasm of the public to participate, and "travel with the event" shows a new trend of vacation.
Some foreign media have also captured the vitality of China's holiday consumption. Singapore's Straits Times website reported that people flocked to restaurants, malls and tourist attractions during China's National Day holiday. The Philippine "Manila Times" quoted relevant analysis as saying that the rebound in consumption, coupled with a series of recent pro-growth policies, will inject new impetus into China's economic development.
"The holiday economy is hot, which shows that the mainland market is vast, the economy is resilient and has great potential, and it also allows the world to see a vibrant China." Pang Chaoran, an associate researcher at the Research Institute of the Ministry of Commerce, said.
Source: Xinhua News Agency