Nowadays, almost every car will be equipped with a dash cam gadget, although many new cars are now pre-installed with dash cams, but there is still a large part of the aftermarket market. Especially in the aftermarket more than 95% of the dash cam products, no matter how changeable their appearance design, their functions are often limited to the basic level, lack of innovation vitality. Most of these devices focus only on improving the video resolution, while ignoring the growing diversified needs of users, such as enhanced interactivity and entertainment, and more extensive and practical monitoring functions, which are the "pain points" that young consumers crave.
In the face of these obvious consumer demand gaps, although many dashcam brands are well aware, there are few breakthrough measures, until the 70mai brand took the lead in keenly understanding the market, and in 2022, it took the PTZ recorder X200 as the pioneer, bringing disruptive innovative solutions to the industry. After two years, 70 Mai once again brought a stronger PTZ recorder: X800, its birth, is not only a broadening of the functional boundaries of traditional dash cams, but also an accurate response to the deep needs of users, indicating that the dash cam market is about to enter a new stage of development.
70 Mai Gimbal Recorder X800, with its unique design concept and cutting-edge technology, is expected to lead a new market trend, inspire and prompt other brands to follow, and jointly promote the entire dash cam industry to move forward in a more intelligent, diversified and personalized direction, to meet the expectations of the majority of car owners, especially young consumer groups, for a high-quality driving record experience.
Market: The compound annual rate and consumption diversification are increasing
Looking at the world, the dash cam market is showing vigorous development vitality. According to the authoritative data of the latest "2024-2029 Edition of the Dash Cam Market Analysis and Related Technology In-depth Research Report" released by the China Research Industry Research Institute, the current global dash cam market has firmly stood on the high ground of 3.603 billion US dollars, and it is predicted that this growth momentum will continue to be strong, and it is expected that by 2030, the market size will climb to a new height of 5.633 billion US dollars, during which the average annual compound growth rate will remain at a stable level of 6.25%.
The competitive landscape of the dash cam market is becoming increasingly clear, and well-known brands are firmly at the forefront of the industry with their deep technical heritage and extensive market coverage. In China's highly competitive market, the leading enterprises led by 70 miles have become a force to be reckoned with. These brands are not only committed to the continuous exploration of technological innovation and continuous improvement of product quality, but also achieve steady expansion of market share through precise and effective marketing strategies. In particular, 70 miles, with its high market share, has demonstrated its leading and leading position in the market and has become a leader among many competitors.
In 2023, the total consumption of the Chinese market in the field of smart recorders will reach a staggering 1.488 billion US dollars, which not only demonstrates the importance of domestic consumers to driving safety, but also directly contributes to the global market share of about 41.3%, becoming an important force to promote the development of the global dash cam market.
The dash cam market can basically be divided into two major parts: front and back. The so-called front-loading means that the car already comes with a dashcam when it leaves the factory, which is mostly seen in the mid-to-high-end, new and new energy vehicles, Tesla is a typical example. However, most of these pre-installed car recorders are just to match the car, and the function is relatively simple, want a multi-functional experience? It's a bit hard.
Let's talk about the aftermarket market, there are many choices here. But looking at it, most of the recorders still revolve around resolution and image quality, and other functions that users want, such as fun and security improvements, are still difficult to meet, and that's how they are used. Of course, there are also a few brands trying to break through, such as using a 170-degree wide angle to shoot wider, driving safer and more fun; There are also radars installed to improve the sensing speed, but even if it is a radar and a rear camera, it cannot do the monitoring of the whole car without dead ends. There are more ruthless ones, directly on multiple cameras, but the problem also comes: the storage volume has increased dramatically, which reduces the service life and the large volume affects the overall appearance.
At the end of the day, not everyone has a Tesla, and it's not like everyone doesn't want a fully functional dashcam. Many car owners are looking forward to such an artifact: when driving, it is a reliable recorder; When traveling, it captures every wonderful moment; When parking, it can warn of danger in advance and protect your car 360 degrees without dead ends. This kind of product is what everyone really wants.
X800 responds 70% faster than the previous generation Sentinel
For safety reasons, many families have installed security surveillance cameras that can rotate in multiple directions, and their all-round protection effect has been well received. It was inspired by this home security that gave birth to the birth of the 70-mile gimbal recorder. At the beginning of the design, the 70mai team made a deliberate trade-off for the gimbal function: they realized that if they added the up-and-down rotation function, although it would broaden the viewing angle, the additional motor would not only increase the size of the device, but also raise the cost, which in turn would push up the price, which could be prohibitive for consumers.
Therefore, 70 Mai focused on the realization of horizontal 360-degree rotation, and on this basis, a lot of effort was put into the volume optimization of the X800 model. For example, the use of the world's leading precision small motor technology has succeeded in maintaining strong functionality without significantly increasing the volume of the recorder. The final product is even smaller than the palm of an adult's hand, which not only ensures the wide field of vision, but also takes into account the convenience and beauty of use.
The first generation of 70 Mai Gimbal Recorder X200 is to meet the needs of car owners for efficient and practical parking monitoring, so the innovative introduction of "sentry mode". This mode needs to be easily opened through the "70 miles" App, and can be combined with the 4G parking monitoring line to achieve remote monitoring, abnormal real-time push and other powerful functions, the specific details will be elaborated in depth in the future.
Compared to the previous generation X200 gimbal recorder, the X800 is up to 70% faster than the X200 when capturing moving targets. Specifically, when the target is within 2 to 5 meters in front of the vehicle, the X800's response time is 0.7 seconds to 1.7 seconds faster than that of the X200, ensuring faster capture and response capabilities.
The new Hall Gimbal magnet makes collision point tracking more accurate
Compared with the shortcomings of its predecessor, the X200, in terms of precise positioning of the body scratch point, the X800 has achieved a major technological breakthrough by introducing innovative Hall gimbal technology. At the heart of the technology is the addition of two Hall magnets arranged at 90° to act as precise compasses and provide the recorder with powerful directional positioning capabilities. Combined with advanced algorithms to accurately calculate the movement angle, the X800 can more accurately track and locate the scraping points of the body, bringing users an unprecedented monitoring experience.
In "Sentry Mode", the X800 provides users with detailed setting options, including "Collision Detection" and "Activity Detection", which are two major functions "Escort", to ensure that any unexpected situation can be captured and recorded in real time. Once the vehicle encounters a collision or detects that there are pedestrians or vehicles in the surrounding area, the X800 will immediately activate the shooting mechanism to escort the safety of the vehicle.
In order to further improve the user experience and reduce the generation of invalid videos, the X800 has been carefully designed with multiple sensitivity adjustment functions. In high-sensitivity mode, even the slightest vibration caused by a large vehicle passing by can trigger a keen response of the recorder; Medium sensitivity shows excellent ability to capture subtle movements, such as the cat's light jumps can be accurately recorded; The low sensitivity, on the other hand, focuses on the accurate recording of vehicle collision events, ensuring that every detail of the critical moment is not missed.
In real-world testing, the X800 demonstrated excellent sensitivity and accuracy. When the maximum sensitivity mode is set and the "Collision Detection" and "Activity Detection" functions are enabled, once the vehicle enters the "Sentinel" state, even the slightest action such as a gentle tap on the window can instantly wake up the recorder. Immediately afterward, the red LED warning lights illuminate, and the camera nimbly rotates to scan the vehicle's surroundings, accurately locking on and tracking the "potential threat" for filming.
The X800's ability to achieve such exceptional sensitivity is rooted in its built-in high-performance six-axis gyroscope. Compared with the traditional three-axis gyroscope, this technology adds the function of front-to-back, left-right and vertical displacement monitoring, so that even complex situations such as vehicle being dragged can be detected in a timely and accurate manner. In fact, as early as the previous generation, 70 Mai's innovation did not stop, they passed the rigorous test in the real car environment, carefully set up three impact test points on each side of the vehicle, collected and analyzed massive data, and then used cutting-edge algorithms for modeling and optimization, and finally improved the monitoring accuracy to more than 90%, far exceeding the industry standard, once again reflecting 70 Mai's unremitting efforts and firm determination on the road to better product quality.
The 70 Mai Gimbal Recorder X800 innovatively integrates hazard prediction and emergency video recording functions, which integrates humanoid monitoring, activity monitoring and tracking shooting, which aroused my curiosity about how it can accurately identify potential threats. After querying the relevant information, it is found that it is actually based on the image AI recognition system independently developed by 70 mai, and through the construction of a complex logic framework, deep learning and identification of scenes and human behaviors, so as to achieve intelligent risk prediction.
The system has three built-in core models: human identification, activity detection, and displacement monitoring, which work together to accurately screen out objects that may pose a threat based on key parameters such as location, velocity, and dwell time. I personally tested the X800's hazard prediction sensitivity, in the parking monitoring mode, when I stopped in front of the vehicle for a short time, the recorder's LED indicator quickly turned red, and then started recording, and immediately pushed the "suspicious person detected" alarm through the mobile app, verifying its efficiency.
In addition, the X800's "Sentry Duty Mode" also performs well when parked, and it can accurately shoot according to the actual situation of the parking environment. For example, if there is a scratch on the left side of the vehicle, the recorder will automatically adjust the angle and focus on the collision location for shooting. The user-set "PTZ boot default position" function allows the recorder to automatically return to the front after the vehicle is started to shoot, and automatically turn to the preset position when parking, without manual adjustment, truly realizing intelligent operation.
Finally, as for the installation tips, in order to ensure that the shooting is unobstructed, it is recommended to install the lens of the 70-mile gimbal recorder X800 lower than the rearview mirror in the car to optimize the shooting field of view and improve the user experience.
Equipped with flagship-level hardware, it can support HDR and 4K@60 frame output
The 70 Mai Gimbal Recorder X800 stands out for its superior imaging capabilities, which is inseparable from the synergy between its selected hardware components and advanced imaging algorithms. In terms of hardware configuration, X800 is equipped with the top-level SONY IMX678 image sensor, this 8 million pixel sensor not only represents the pinnacle of current recorder CMOS technology, but also achieves a qualitative leap through a significant upgrade. Compared with the previous generation flagship IMX415, the IMX678 has a 68% larger sensor size, resulting in a larger photosensitive area, and a 90% increase in the photosensitive area of a single pixel, doubling its performance in low-light environments. With an ultra-high resolution of approximately 8.3 million pixels and a pixel size of 2x2μm, it is capable of supporting a maximum image frame rate output of 72 fps, providing a solid foundation for high-speed shooting.
The X800's main camera supports 4K@60fps video recording, which is rare in the field of recorders, and brings users an unprecedented high-definition visual experience. In addition, the X800 is equipped with an aperture of up to F1.7, which is the best in a dashcam and far exceeds the F1.8 aperture common in many similar products. A wider aperture means more light in, ensuring a bright and clear picture even at night or in low-light environments, effectively reducing noise and improving night vision.
With its top-notch image sensor, powerful main control chip and optimized aperture design, the 70mai PTZ Recorder X800 successfully solves the common problems of tailing, ghosting, and blurring in high-speed driving, providing users with a stable, smooth, and clear HD recording experience.
Secondly, in terms of software, the 70mai PTZ recorder X800 is equipped with the self-developed MCSS 3.0 algorithm, which has achieved a qualitative leap in detail capture and color presentation. Even in low-light, low-light, and even in total darkness, the X800 is capable of full-color shooting, thanks to its unique short exposure technology, which effectively uses more Bayer domain color information to ensure more accurate and detailed color retention. At the same time, in terms of clarity optimization, the MCSS 3.0 algorithm extracts edge information before and after gamma processing, which further improves the clarity of the picture.
In particular, MCSS 3.0 also upgrades the ROI license plate focusing algorithm, which significantly enhances the detail performance of co-directional and opposing license plates through fast capture and adaptive exposure adjustment, effectively solving the problem of blurred license plates under the traditional long exposure method. In high-speed driving or complex traffic environments, this function ensures the accuracy and efficiency of license plate capture, providing users with a more reliable driving record experience.
In addition, the X800 also introduces dynamic 3D noise reduction technology, which can provide high-contrast, low-noise images under changing lighting conditions, especially in the license plate recognition scene, this technology can accurately capture the license plate information and achieve efficient recognition in all scenes.
The 2nd generation ISP algorithm developed by 70mai is another highlight of X800's performance at night. The algorithm is deeply optimized for the complex lighting environment at night, and through the refined gain exposure strategy, the optimal balance between gain and exposure is found, so as to maintain the visibility of the picture while improving the image delicacy in low light. Whether it's a bustling street under neon lights, a quiet alley in a dark light or a glimmer of light, or even a dim environment for parking monitoring, the X800 can clearly present images, making every recording more realistic and vivid.
Imaging capability is better in the same class
Under the severe test of low light conditions, I conducted a special test on the image quality of the 70 Mai Gimbal Recorder X800, and the results were satisfactory. In the video, the X800 shows its excellent performance in low-light environments, not only the brightness of the picture is significantly improved, but the color reproduction is also very accurate, even the license plate number of the front car and adjacent lanes at a distance of about 5 meters can be clearly captured and the details are clear.
Turning to the backlight challenge, I deliberately chose a complex section of the road with direct sunlight for the test. Despite the distraction caused by bright light, the X800 maintains good image quality thanks to its excellent highlight rejection. At a following distance of about 3 meters, the license plate number of the vehicle in front and the adjacent lane is still clearly visible, demonstrating its excellent backlighting adaptability. Of course, detail capture will drop slightly as the following distance increases and glare interference intensifies, but overall, the X800 performs quite well in backlit conditions.
As a flagship-level product, X800 is naturally not stingy with the stacking of technology configurations. It integrates GPS positioning system and ADAS driver assistance functions, and the real-time speed and latitude and longitude display make driving information clear at a glance. What's even more exciting is that through the exclusive app, users can also convert the captured videos into cool RS video special effects, and easily share them to major video social platforms with one click, so that driving records can also become the highlight of the circle of friends.
In terms of ADAS driving assistance functions, the X800 has shown its strength beyond its peers. It not only covers common functions such as front vehicle start reminder, pedestrian collision warning, lane departure warning, vehicle too close warning, and front vehicle collision prevention, but also innovatively adds attention to non-motor vehicle reminders, providing drivers with a full range of safety guarantees. This is undoubtedly a powerful assistant for novice drivers or distracted drivers to improve driving safety, reminding them to stay alert and drive cautiously.
With 4G module, it can realize "clairvoyance" and low cost in the later stage
The 70 mai gimbal recorder X800 we mentioned earlier, the implementation of its remote push function relies on the built-in 4G network module, which is significantly different from the traditional 4G dash cam. Specifically, X800 cleverly integrates the parking monitoring cable with the 4G module, which not only integrates LED indicators, convenient key switches, but also is equipped with a Type-C interface, making the whole more compact and efficient. It is worth noting that since the parking monitoring cable needs to be connected to the vehicle fuse box for power, we strongly recommend that the installation be carried out by a professional to ensure safety and error.
In order to easily connect the recorder to the 4G network, the X800 comes with a double-ended Type-C cable to connect the dashcam to the 4G module. This forward-looking design idea aims to improve product compatibility, and may be adapted to more models of recorders in the future, avoiding the dependence of a dedicated 4G bracket on a single product.
Regarding the 4G module, users will get an IoT card, which is designed for IoT devices and only supports Internet access functions, not call and SMS services. Before use, you need to complete the real-name authentication process as instructed, and then you can enjoy 1GB of free data per month for the first 12 months. If the limit is exceeded, users can choose different specifications of traffic refueling packages according to their needs, and the price is close to the people, such as 1GB/5 yuan (the current preferential period is 3 yuan), 5GB/19.9 yuan, 10GB/29.9 yuan, etc., to meet diversified needs. After 12 months, the annual fee is 60 yuan per year (2 additional months are given during the preferential period, a total of 14 months), 1GB per month, or choose a 6-month package of 30 yuan, the traffic fee is reasonable, and the use cost is not high.
Once the 70 Mai PTZ recorder X800 is connected to the 4G network, its functions will be fully expanded, including remote monitoring, remote control, vehicle tracking, activity detection, time-lapse photography, viewing driving tracks, electronic fence, cloud storage, alarm information push, battery monitoring, etc. In particular, it is worth mentioning that when the recorder detects the collision event or suspicious person activity during parking, it can quickly upload and push a 30-second emergency video to the user's "70 miles" App through the App, and provide accurate location information of the vehicle, so that the user can quickly grasp the surrounding situation of the car and ensure the safety of driving.
The appearance is similar to the previous generation
In the 70 Mai product line, the previous generation X200 gimbal recorder has attracted much attention for the introduction of anthropomorphic concepts, and its unique cartoon character - MaiX from the mysterious Honey Bear planet (Max), adds a bit of fun and affinity. Today, this design concept has been continued on the X800, and the X800 still follows the iconic oval design of the X200 in appearance, which is endowed with a futuristic sense of "time capsule", which is extremely popular in the market.
The X800's body is cleverly designed, with the LED waistline in the middle as the boundary, which is clearly divided into two parts: the upper part is the compact screen area, and the lower part carries the lens. This small screen, like the vivid face of MaiX, can not only show the driving picture in real time, but also has a built-in expression interaction system, including a total of 18 scene expressions, from a satisfied smile to a confused scratch, to the warmth of waving goodbye, so that every drive is full of emotional communication.
In addition, X800 is inlaid with a circle of status indicators composed of 24 RGB soft light beads around the waist line of the motor, which adds more brilliance than the previous generation X200, which can present a multi-level gradient streamer effect, and change the color according to different working states, such as the red warning when recording in an emergency and the blue tranquility when the operation is successful, bringing intuitive and rich visual feedback to users.
The X800 has also taken an important step forward in terms of intelligence, supporting up to 15 voice commands, covering a variety of scenarios from daily photography to Vlog recording. Users only need a simple password, such as "I want to take a photo" or "I want to take a Vlog", and the X800 will respond quickly, automatically adjust to the best shooting angle and activate the corresponding mode. Especially in Vlog mode, the X800 not only automatically turns to the occupants of the car, but also comes with interesting sound effects and prompts, making every shooting fun and creative.
It is worth mentioning that the X800's voice assistant also has multi-language support capabilities, covering Chinese, English, Italy, and Japanese, which can automatically adjust the broadcast language according to user settings, ensuring that users around the world can enjoy a convenient intelligent experience. This series of innovative designs not only makes the 70 Mai Gimbal Recorder X800 a powerful driving companion, but also an indispensable source of fun on the road.
Compared with the previous generation X200, the innovation and upgrade of the X800 interface configuration is particularly significant. The first highlight is that the X800 has added a dual-channel camera system, which not only adds support for the rear camera, but also greatly broadens the shooting field of view, making the driving record more comprehensive.
In terms of lens configuration, the X800 also performs well. The front camera adopts a 146° ultra-wide-angle design, which can easily capture a wide range of scenes in front of the car. Although the rear camera is mainly focused on a 130° wide angle, it also has excellent shooting capabilities, and supports 1080p HD resolution to ensure that the details of the picture are clearly visible. In addition, the rear camera is equipped with Midrive RC14 technology, which provides clear and bright images even at night or in low-light environments.
In terms of storage interface, X800 abandons the built-in storage solution of X200 and adopts a more flexible external MicroSD card slot design. This change not only gives users the freedom to choose the right storage capacity according to their needs, but also greatly improves the scalability and usability of the device. In particular, it is worth mentioning that the maximum memory card capacity supported by X800 is up to 512GB, which is far from the 256GB limit commonly supported by ordinary recorders on the market, providing users with more ample storage space and easily coping with the needs of long-term and high-quality driving records.
Built-in supercapacitors take safety one step further
Dashcams generally have built-in batteries, of which traditional lithium batteries account for a considerable proportion, and consumers have begun to pay attention to their safety and reliability. The use of traditional lithium batteries makes the safety hazards of dash cams in high temperature environments not negligible. Especially in summer, when the car is parked outdoors for a long time, the temperature inside the car can soar to around 70°C, and the risk of explosion of lithium batteries is worrying under such extreme temperature conditions. Although this does not happen every time, the safety of themselves and their families is always the first priority for every car owner.
To address this potential safety hazard, many dashcam manufacturers have launched a range of solutions. One option is to set up an over-temperature protection mechanism. When the temperature in the car exceeds a certain threshold, the recorder will automatically stop working to prevent safety problems caused by battery overheating. While this design ensures user safety to a certain extent, the user experience in hot areas can be significantly affected. Imagine that when we need to record important moments during driving, but the recorder is too hot to work properly, it will undoubtedly be disappointing.
A more desirable solution is the use of supercapacitors. Compared with traditional lithium batteries, supercapacitors have better high-temperature resistance and higher safety. Even under extreme conditions such as high temperatures, collisions or punctures, supercapacitors do not cause fires or explosions. This high-security design has made many consumers think new about the choice of dash cams. In addition, supercapacitors have a longer charge/discharge life and faster charging speed, which makes them more efficient and convenient for daily use. Despite the high cost of supercapacitors, only a few mid-to-high-end recorders can use this technology, such as the X800, which not only makes a breakthrough in safety, but also provides a better user experience in performance.
In order to further improve the safety of the dash cam, the manufacturer also considered the heat dissipation of core components such as the main control chip inside the fuselage when designing. The X800 body is designed with ventilation holes to enhance heat dissipation to ensure that internal components can work normally in high-temperature environments and avoid failures caused by overheating. This meticulous and thoughtful design fully reflects the manufacturer's emphasis on user safety and provides consumers with a more secure experience.
summary
X800, as another powerful work created by 70 miles, cleverly integrates a number of top technologies and future technology elements in the compact dashcam body, which can be called the annual innovation representative in the field of dash cams. It has been completely renovated while continuing the excellent design of the previous generation, not only giving the X800 panoramic shooting capabilities, but also allowing it to support high-end functions such as dual recording and 4K@60fps.
Not only that, X800 also deeply integrates the essence of 70 miles of long-term accumulated algorithms and well-constructed model design, making its unique "sentry mode" not only a conceptual gimmick, but a real protective weapon with high practical value. Through our testing and verification, the X800's monitoring performance far exceeds more than 90% of similar products on the market, showing excellent security protection capabilities.
In the highly competitive field of the aftermarket market, X800 shines with its strength as a "sentinel", which not only provides car owners with all-round and dead-end driving safety guarantees, but also leads the development of a new trend in the dash cam industry with its excellent performance and innovation capabilities. For consumers who pursue high quality and high-tech content, X800 is undoubtedly a rare choice in the aftermarket market.