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- Chief Business Intelligence
- Chief Business Intelligence
Introduction: The National Day project skyrocketed by 600%, making a fortune in silence.
The picture scroll belonging to the golden autumn slowly unfolded, and at the same time, the romance belonging to the Chinese people also "flocked to", and after working for more than half a year, everyone spent 7 days to go to the mountains and seas to remove the "class flavor".
In addition to the five-star red flag jumping like a flame in the streets and alleys, symbolizing the prosperity of the motherland, the wave of travel is also surging in this holiday.
Whether it is the winding Great Wall, which is full of people and can only move forward at a turtle speed, or the center of Changsha that is still brightly lit and packed in the early morning.
"I've never seen so many people in my life" is a phrase that every tourist often says.
In addition, there are also Quanzhou West Street, which is full of people, Lingyin Temple, where the "aura" is absorbed, and Longmen Grottoes, which receive more than 10,000 tourists a day and even have to open for night tours.
There are so many people that it seems to go to the Xi'an city wall to defend the city, and the battery car can't walk to the "half-dead" Dujiangyan scenic spot. There is also the Yanji Folk Garden, where you can't find a "clean" background wall for taking pictures.
Chongqing, a magical city with crowds like ants, Harbin Central Street, where it is easy to have close contact with others when you turn around, and Yangshuo West Street, which is crowded with people while complaining about being "pitted......
Even Ailao Mountain can be driven to it, which scared the major media to issue warm reminders, it can be said that this holiday from east to west, from south to north, where there are scenic spots, there are Chinese people.
Therefore, an interesting phenomenon appeared, accustomed to seeing the "flowers and plants" on the land, a group of people began to "walk" into the sea.
Harvest the elderly, even the young
Orders soared by 600%
The number of passengers carried exceeded 250,000
During this year's National Day holiday, cruise tourism has undoubtedly become a new hot spot in addition to the "old scenic spots", judging from the latest released tourist data, it can be said that a new "cruise era" has been opened.
According to the "2024 National Day Holiday Travel Vane" released on a travel booking platform, in mid-September this year, the number of product bookings for the keyword cruise ship soared by nearly 600% year-on-year, and the booking volume of international cruise ships increased by 130% compared with before 2020.
Not only that, but there are even a number of popular cruise ships that have been sold out two weeks before the holiday.
In the live broadcast room of Li Jiaqi, the former "first brother with goods", an annual card launched by an international cruise brand directly exceeded 6 million yuan on the first day of the broadcast.
Since its first launch at the beginning of this year, the first domestically produced large cruise ship, the "Aida Modu", has completed 64 trips so far, carrying more than 250,000 passengers.
It is not difficult to see that more and more people are beginning to focus on cruise travel, and cruise tourism has also begun to abandon the "exclusive to the rich", realizing the prosperity of the middle class and the "poor ghosts" gritting their teeth and being able to afford it.
But then again, the last time a cruise ship exploded, it was the "Haitian Feast" period in Sanya. Terms such as "socializing with celebrities" and "lining up for the rich" were pasted on the body of the Haitian feast.
At that time, the "Haitian Feast" not only allowed celebrities and rich people to meet here, but also left a legend that someone earned 600,000 yuan in 3 days.
Now, with the luxury cruise ships slowly sailing out of the port, what they carry is no longer the life of drunken fans, but the pursuit of poetry and distant people.
Sitting on this "moving castle", tourists will find that the biggest charm of the cruise ship is that there is no signal, if you don't buy Wi-Fi, you will return to the original state directly on the ship, and no one will want to find me.
When a curious netizen asked, "Can you see the starry sky at night, is it the kind of sky full of stars?" People who have been there will probably only answer that they will get tired of watching it for ten minutes, and it is worthless. At the same time, you can also complain "It's boring!" ”。
Because for these people, too parent-child performances and aimless wandering around the cabin are a kind of "torture" for them.
Of course, in addition to living in a boat with one person, when there are two people, it is also possible to study the structure of the human body every day in addition to eating.
There are also some people who say that it is not that cruises are not fun, but because some mass cruises on the market are aimed at the mass market, most of them are some "family packages", and once they get on the ship, they are either old men, old ladies or children.
After some young people got on the boat, they naturally felt that they did not match the "poetry and distance" they longed for, and they were disappointed.
But if you say that cruise travel is not good because of this, "overturning a boatload of people with a rod", most of the time there will be a group of people who will jump out and say, "You haven't seen a good one".
Because just like Silversea's expedition cruise ship (Silversea Cruise), on the ship, the daily itinerary of tourists is either climbing a mountain or going to the sea for an assault boat-style landing, and there will be lectures by various marine biology, zoology and other professionals.
Of course, the difference between the "torture" McDonald's package and the "5-star" Michelin private customization is not only reflected in their price, but also in the quality of the cruise ship.
Their "unprecedentedly spectacular", "extraordinary" cruise experience, in a way, can indeed be said to be "unforgettable to spectacular".
Exquisite young people and an elderly group of "no grabs".
In 3 months, I achieved 1 year's performance
After all, in just a few days, not only did he see more than a dozen naked fights, but he also watched a few spectacles from getting on the boat to getting off the ship, which can be regarded as a "strange thing".
In addition, even meals need to be "grabbed", and some tourists who have been on the boat directly summed up the word "crazy" on social media after getting off the boat.
According to data released by Cultural Tourism, as of the first quarter of the first half of this year, the passenger volume of domestic cruise ships reached more than 190,000, exceeding the total transportation volume of last year in just one quarter.
As of the third quarter of this year, the station has inspected more than 150 inbound and outbound cruise ships, an increase of nearly 25%, and the number of people entering and exiting the Shanghai cruise port has exceeded 1.43 million.
In addition, during the National Day holiday, it is expected that there will be 20,000 people entering and leaving the country on the first day of the holiday.
It's not difficult to see that it's really all human now. Therefore, when taking a cruise, there will naturally be some "crowd effect".
For example, when you get on the boat, it can be said that it is more cruel than the early eight subway in Beijing, Shanghai and Guangzhou, because there is no boarding entrance at the flow restriction gate, and the control of the flow depends on the mouth of the staff, and the whole process is to tear the throat "Don't squeeze, don't squeeze, don't squeeze the tourists behind!" ”
In addition to grabbing the "first position" on the boat, even eating must also be "grabbed". The entrance and exit signs of the cafeteria window on the cabin are virtually nonexistent, and the person who takes the food doesn't care what the mouth is, and squeezes it inside after serving the plate.
Some netizens said that they had seen a group of uncles and aunts, and they directly reached out to grab a handful of prawns that the waiter had just served, and one aunt took a lot, and did not forget to show off to her companions after taking it, and the final result was that she couldn't eat it at all, and was cleaned up into the trash by the waiter.
What's more, while eating, he put his feet on the chair, and even some netizens said that when he was on a cruise ship, the uncle opposite sat down and took off his shoes, and his feet were cocked to the dining table.
It's not just the counter area that likes to show its feet and pursue a sense of freedom.
Netizens who have sat on the Selena said that they witnessed it on the deck of a cruise ship full of Italy style, and at the same time, they were not only greeted by artists in suits singing Italy opera, but also uncles sleeping on sightseeing loungers in various postures.
So on a cruise ship, it's easy for passengers to have an inexplicable sense of separation.
Just like the restaurant area, it is easy to create a huge contradiction between the young people who crave exquisite food and the elderly group who have experienced the era of "no grabbing, no grabbing".
The price plunged, and the luxury cruise ship frantically harvested the "poor ghost"
Cruise ships become "social venues at sea"
Because behind some low-cost cruises, it has also attracted a group of young people, just like them who squeezed into the "restaurant for the elderly" to eat, they also squeezed into the sunset red tour group, they are enjoying the "lying flat tourism" while pursuing high cost performance, but also put down their bodies and entered a new field.
After all, the cost of a ticket to an overseas trip of several thousand yuan is spent on a cruise trip, not only does it take care of all the food, accommodation and transportation, but if you are lucky, it is likely that a single person will only need more than a thousand.
Low-price promotions such as "only 2,000 yuan for 5 days" and "2,000 yuan can live in a luxury sea view room" have become a reason for many people to "try it".
Why not experience a trip at a very low cost?
I don't like this sense of separation, those who have money spend a few thousand more for a high-end cruise ship, and those who don't have money don't hurt except to endure the uncle and aunt.
However, it is undeniable that the sales of some cruise lines have not been as smooth sailing as expected, and there is a reality that has to be faced.
That is, as more and more cruise lines join this blue ocean, consumers are faced with more choices.
For example, short-distance trips to Japan and South Korea, and the Red Sea route from Saudi Arabia to foreign countries have exploded, and tickets have been sold out several weeks in advance.
However, routes such as Oriental Dream and Gulangyu have been sold at low prices, and there are still seats available when the National Day holiday is approaching.
It can be seen that the cruise products that are still in the "one-size-fits-all" stage in the market have begun to be difficult to meet the travel experience of some people, and the cookie-cutter cruise activities seem to have begun to be abandoned by the middle class.
After all, the big selling point of not using a visa has also become a second choice for tourists. Therefore, no matter which class it is, it is using its own consumption power to make the cruise tourism market popular.
Taking the luxury polar cruise tourism as an example, according to the data released by the International Association of Antarctic Tourism Organizations, last year, the total number of people who arrived in Antarctica for tourism exceeded 100,000, and young people "gathered" to go to Antarctica, which has become a social hotspot.
Although the current polar tourism price released by CYTS shows that the lowest price for a trip starts at about 98,800 yuan, and the highest price even reaches an astonishing 218,000 yuan, this has not stopped the enthusiasm of young people.
This group of people eager to travel to the sea has even attracted many international cruise ships to re-set their sights on the domestic market.
This year, MSC Eastern Mediterranean Cruises' internationally renowned routes such as Glory, Brilliant and Royal Caribbean Ocean Spectrum will return to Shanghai, Shenzhen and other home ports for operation.
Among them, according to the financial report of Royal Caribbean Cruises, the total revenue in the second quarter of this year was 4.1 billion US dollars, a year-on-year increase of nearly 86%, which can be said to be the ceiling level of 60 million yuan per day.
With the rise of cruise tourism, travelers from all over the world have gathered, and this kind of socialization across regions, ages, and occupations has made cruise a veritable "social field at sea".
Write at the end
Perhaps, the activities of the sea cruise, some people think that it is an elegant dinner, and some people think that it is a square dance on the sea, but no matter what form it takes, at least you can find the corresponding fast crowd in each project. Different cruises, different routes, and different consumer groups will bring completely different experiences.
But it is these differences that make up the diversity of cruise tourism, so that everyone can find their own piece of the sea.
Whether it's a high-quality, personalized experience or a budget-conscious traveler, cruise brings them high emotional value.
Because the cruise line that is trying to change its image has slowly turned itself into a large castle floating on the sea, and it has driven the economy, what do you think? Everyone is welcome to leave a message in the comment area to share their views on cruise tourism, thank you.
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