During the 2024 National Day holiday, Pu'er City will receive 1.8174 million tourists and spend 1.680 billion yuan on tourism. Pu'er has coordinated high-quality cultural and tourism resources, carefully arranged and carefully deployed, and launched 218 activities such as celebrating the National Day, tea and coffee markets, music entertainment, intangible cultural heritage experience, cultural exhibitions, and immersive repertoire.
Diversified scenarios and upgraded business formats
The cultural tourism market is bursting with strong vitality
The Pu'er cultural tourism market closely follows the consumption needs of tourists, and intensively launches a new batch of new ways to play, new formats and new projects of cultural tourism, bringing new experiences to tourists. In the large-scale ancient city immersive repertoire of "Piercing the Tang, Yue and Song Dynasty · into the Dream of the Rivers and Lakes" in the Pu'er Tea Horse Ancient City Tourist Town, tourists interact with NPCs at close range, traveling back to the era of swords, swords, and tenderness thousands of years ago; In the "Pu'er Art World's First Kagu Food and Music Week in 2024", food will be used as a platform and music as a carrier to gather special foods from many places, allowing tourists to immerse themselves in the taste of Pu'er; In the Pu'er Tea Horse Ancient Road Tourist Scenic Area, a new rainforest hiking route will be opened up to enrich the travel experience of tourists.
Small town walks, country breaks
The popularity of tourism in the county continues to rise
During the holiday, Pu'er strengthened the vertical and horizontal linkage of counties, districts and departments, innovated consumption patterns, optimized tourism services, activated the development momentum of enterprises, and met the needs of specialized, multi-level and focused tourism in the era of mass tourism. Ning'er County's "Mohei Town's First Yang Likun Culture and Art Festival in 2024 and the Fifth Mohei Barbecue Cultural Tourism Festival", Jingdong County's "Celebration of the 75th Anniversary of the Founding of People's Republic of China and Wuliangshan Music Carnival", Zhenyuan County's "6th" Tea King Cup "National Tuowang Competition", Menglian County's "2nd Avocado Festival" and Xuanfusi Ritual Music and Dance Performance, Ximeng County's 2024 Wa New Rice Festival and "Wa Mountain Night" Ximeng Impression Music Festival, Lancang County's "Lancang Customs Garden Intangible Cultural Heritage · Cultural and Creative Market" and Jinggu County's "Taste of Jinggu" Theme activities such as theme blocks have enriched tourists' travel choices, and also enhanced the popularity and attractiveness of Pu'er City's county-level tourism.
Happy "coffee" casual and comfortable
The popularity of coffee estate tourism is unabated
The coffee manor leisure check-in tour continues to be hot, and the rich coffee experience activities and unique consumption scenes have attracted a large number of tourists with coffee culture tourism experience. Pu'er Linrun Coffee Manor, Beigui Coffee Manor, Xiaowuzi Coffee Manor and other places have become check-in destinations for a large number of tourists to experience the coffee culture of the place of origin.
Cultural activities are splendid
The holiday is a literary style
During the National Day holiday, Pu'er City relies on public cultural venues such as the Municipal Cultural Center, the Municipal Library, the Municipal Museum, and the Municipal Art Museum, and integrates the cultural resources of ten counties (districts) to launch a series of cultural tourism activities. In Simao City, we will focus on launching a series of activities to celebrate the 75th anniversary of the National Day and "exchanging books for coffee and book blind boxes", out-of-print woodcut citizen experience, coffee and beauty culture experience, torch carnival and other activities, introducing Yang Liping's work "The Rite of Spring", holding the "Danqing Praise New China, Hanmo Acura New Era" Chinese Painting and Calligraphy Fan Exhibition, Jiangcheng County Museum held "Cultural Relics Witness the Changes of the Times, Census and Build Cultural Confidence - National Day Cultural Relics Special Exhibition" and other exhibition activities, creating a tourism environment full of literary and artistic atmosphere for tourists.
Optimize tourism services
Increase visitor satisfaction
Pu'er City takes service quality improvement as the starting point to provide all-round protection and services for the holiday cultural tourism market, and the city dispatched 968 law enforcement personnel, inspected 89 Internet access service business places, 113 entertainment venues, 2 performance venues, 61 travel agencies and their branches, 72 tourism teams, 58 scenic spots, and received and handled 5 tourism complaints, with a completion rate of 100%. According to statistics, the city released 101 cultural and tourism youth volunteer service projects, set up 194 volunteer service points, 2,569 volunteers participated in the service, and participated in 13,861 hours of volunteer service, benefiting 494,000 tourists and the masses.
Cultural Tourism Headline Correspondent Yao Mengxi Wen
Tea City Simao, Ning'er released Lahu Lancang, Pu'er Tea Horse Ancient City Tourist Town, Pu'er Tea Horse Ancient Road Tourist Attraction Yang Tingrong, Xu Xiaofang, Zhang Yi, Xu Jun, Yang Fangfang
Editor-in-charge: Tang Yanling
Proofread by Wu Ke
Reviewed by Hua Fang
Final Judgment Gu Wenli