Analysis of the influencing factors of the development of e-commerce of agricultural products under the strategy of rural revitalization
Analysis of the influencing factors of the development of e-commerce of agricultural products under the strategy of rural revitalization
Du Yuanyuan Unit: Rural Revitalization Bureau of Dongying District, Dongying City, Shandong Province
This article was included in Agricultural Engineering Technology-Agricultural Informatization, No. 3, 2024, No. 39
Abstract:This paper analyzes the influencing factors of the development of e-commerce of agricultural products under the strategy of rural revitalization, puts forward four influencing factors, including policy, technology, market and farmers, and discusses the opportunities and challenges of e-commerce of agricultural products. In the part of strategies and suggestions, the strategies of government role and policy support, technological innovation and informatization construction, agricultural product brand building and marketing, and farmer training and awareness improvement are proposed, and the prospects for the development of e-commerce of agricultural products are prospected, in order to provide reference for related work.
Keywords: rural revitalization strategy; e-commerce of agricultural products; Influencing factors
With the implementation of the rural revitalization strategy, e-commerce of agricultural products, as an emerging sales model, has played an important role in promoting rural economic development and increasing farmers' income. The purpose of this paper is to analyze the influencing factors of the development of e-commerce of agricultural products under the strategy of rural revitalization, and put forward relevant strategies and suggestions to promote the healthy development of e-commerce of agricultural products and achieve the strategic goal of rural revitalization.
1. Analysis of influencing factors
1.1 Policy Factors
1.1.1 The impact of rural revitalization policy on the development of e-commerce of agricultural products
The implementation of the rural revitalization strategy has provided policy support and guarantee for the e-commerce of agricultural products. The government has formulated a series of supportive policies, including financial subsidies, tax incentives, land policies, etc., which have created a good external environment for the development of e-commerce of agricultural products. Encourage farmers to participate in e-commerce of agricultural products and improve their participation and enthusiasm. The government helps farmers master the knowledge and skills of e-commerce and enhance their entrepreneurial awareness and ability by training them and providing technical support. Focus on promoting the combination of e-commerce of agricultural products and the development of rural industries, promote the upgrading and upgrading of processing, packaging, logistics and other links of agricultural products, and improve the added value and competitiveness of agricultural products [1].
1.1.2 The impact of government support policies on e-commerce of agricultural products
The government's support policies provide financial support and subsidies for e-commerce of agricultural products. The government has provided economic support for the development of e-commerce of agricultural products by setting up special funds, providing loans and subsidies, lowering the economic threshold for farmers' participation, and promoting the popularization and promotion of e-commerce of agricultural products. The government's support policies also include the establishment of e-commerce platforms, the provision of technical support and training. The government has invested funds and resources to build an e-commerce platform, which has provided convenience and guarantee for the e-commerce transactions of agricultural products. At the same time, the government also helps farmers master the knowledge and skills of e-commerce by training them and providing technical support, so as to improve their ability and level of participation in e-commerce of agricultural products. The government's support policies have provided important guarantees and support for the development of e-commerce of agricultural products, and promoted the rapid development of e-commerce of agricultural products.
1.2 Technical Factors
1.2.1 The impact of Internet technology on the development of e-commerce of agricultural products
Internet technology has broken geographical restrictions, enabling agricultural products to be sold to the whole country and even the world through the Internet, broadening the market scope of agricultural products. It provides a convenient trading platform and payment methods, making the transaction of agricultural products more convenient and fast. Consumers can place orders directly to buy agricultural products through the Internet, and farmers can also find more sales channels and customers through the Internet. It also provides big data analysis and precision marketing means for agricultural product e-commerce, helping farmers better understand market demand and consumer preferences, and improve sales effectiveness and competitiveness of agricultural products.
1.2.2 The impact of mobile payment technology on e-commerce of agricultural products
With the popularization of smartphones and the development of mobile payment technology, consumers can pay anytime and anywhere through their mobile phones, which is convenient and fast. For the e-commerce of agricultural products, mobile payment technology solves the payment problem in traditional offline transactions and improves the convenience and security of transactions. Farmers can receive payments via mobile payments, reducing the risk and inconvenience of cash transactions. In addition, mobile payment technology also provides more payment methods for e-commerce of agricultural products, such as Alipay, WeChat payment, etc., to meet the diversified payment needs of consumers. The popularization and application of mobile payment technology provides a more convenient and secure payment environment for the development of e-commerce of agricultural products.
1.3 Market Factors
1.3.1 The impact of market demand for agricultural products on e-commerce of agricultural products
As consumers' demand for high-quality, safe, and green agricultural products increases, e-commerce for agricultural products can meet consumer needs and promote sales growth by providing a rich variety of product choices and high-quality services. E-commerce of agricultural products can understand the preferences and needs of consumers through market research and big data analysis, adjust product types and specifications according to market demand, and improve the market competitiveness of products. Through interaction and feedback with consumers, we can continuously improve product quality and service to meet the personalized needs of consumers and enhance their purchasing experience [2].
1.3.2 The impact of the agricultural supply chain on the e-commerce of agricultural products
E-commerce of agricultural products requires the establishment of a sound supply chain system, including the procurement, processing, packaging, logistics and other links of agricultural products to ensure the quality of products and the timeliness of distribution. The transparency and traceability of the supply chain is of great significance to the development of e-commerce of agricultural products. Consumers are increasingly concerned about the quality and safety of agricultural products, and the transparency and traceability of the supply chain can provide consumers with more trust and security, and increase consumers' purchasing confidence. In addition, the informatization and intelligence of the supply chain have also played a role in promoting the development of e-commerce of agricultural products. Through information and intelligent technology, real-time monitoring and management of the supply chain can be realized, the efficiency and flexibility of the supply chain can be improved, and the needs of e-commerce of agricultural products can be met.
1.4 The impact of farmers' willingness on e-commerce of agricultural products
The willingness of farmers determines whether they are willing to participate in e-commerce of agricultural products. If farmers have a positive attitude towards e-commerce and are willing to try and participate, then the development of e-commerce for agricultural products will be promoted. If farmers have high expectations and confidence in e-commerce and are willing to take the initiative to invest, then they will be more active in participating in e-commerce of agricultural products, increasing transaction volume and sales. Farmers are more likely to be willing to participate if they have a better understanding of e-commerce for agricultural products and believe that it can lead to better sales opportunities and benefits [3].
2. Opportunities and challenges
2.1 Opportunities brought by the rural revitalization strategy for the development of e-commerce of agricultural products
The rural revitalization strategy provides policy support and financial guarantee, and provides strong support for the development of e-commerce of agricultural products. The government has introduced a series of supportive policies, including capital subsidies, tax incentives and land policies, which provide a good policy environment for the development of e-commerce of agricultural products. The construction of rural infrastructure and information technology has been accelerated, and good basic conditions have been provided for the development of e-commerce of agricultural products. The construction of infrastructure such as rural e-commerce service stations and logistics distribution centers, as well as the popularization of rural Internet access, have provided convenience and support for the development of e-commerce of agricultural products. In addition, the rural revitalization strategy has also enhanced the market demand and consumption capacity of agricultural products, and created a broader market space for the development of e-commerce of agricultural products. With the improvement of the income level of urban and rural residents and the change of consumption concepts, consumers' demand for high-quality, safe and green agricultural products is increasing.
2.2 Challenges and countermeasures of e-commerce of agricultural products
First of all, the e-commerce of agricultural products is faced with the limitation of farmers' technical capabilities. Farmers lack e-commerce knowledge and skills, and their understanding and application ability of e-commerce are limited, which restricts the development of e-commerce of agricultural products. Therefore, there is a need to strengthen the training and education of farmers to improve their e-commerce knowledge and skills. Secondly, the distribution and preservation of agricultural products is an important part of the e-commerce of agricultural products, but due to the imperfection of rural logistics and cold chain facilities, the distribution and preservation of agricultural products still exist. Therefore, it is necessary to strengthen the construction of logistics distribution and cold chain facilities to improve the efficiency and quality of the distribution of agricultural products.
3 Epilogue
E-commerce of agricultural products is an important engine to promote the development of rural revitalization, which can realize the sustainable development of rural economy and has an important position and role in the development strategy of rural revitalization. Therefore, the government should increase policy support, promote technological innovation and informatization, strengthen the brand building and marketing of agricultural products, and pay attention to the training and awareness of farmers, so as to promote the development of e-commerce of agricultural products and further promote the implementation of the rural revitalization strategy. This paper analyzes the influencing factors of the development of e-commerce of agricultural products under the strategy of rural revitalization, puts forward the influencing factors of policy, technology, market and farmers, discusses the opportunities and challenges of e-commerce of agricultural products, and puts forward the strategies of government role and policy support, technological innovation and information construction, brand building and marketing of agricultural products, and farmer training and awareness improvement, and looks forward to the prospects of the development of e-commerce of agricultural products.
Bibliography:
[1] Wu Xiao. Research on the Development of E-commerce of Agricultural Products under the Background of Rural Revitalization Strategy[J]. South China Agricultural Machinery,2022,53(9):120-122+131.
[2] Qiu Zhigao, Cheng Yunxing. Research on the influencing factors of the development of e-commerce of agricultural products: A case study of black fungus in Longquan City, Zhejiang Province[J]. Enterprise Reform and Management,2021(7):61-62.
[3] Zhou Chaojin, Wang Yuzhen, Chang Dan. Research on the influencing factors of the development of e-commerce of agricultural products[J]. Journal of Luoyang Normal University,2018,37(10):63-66.
Download link for this article
Article from: Agricultural Informatization
-END-