Once upon a time, Hefei's local enterprise "Three Sheep" became the pride of the local community because of its brilliant achievements in live broadcasting. Its 26-storey Eastern Center building, once one of the city's landmarks, symbolizes the success of Three Sheep in the live streaming world. However, with the outbreak of a series of negative events, the once-glamorous enterprise fell into a deep crisis, even to the point where the building sign was quietly removed. The story of the three sheep is becoming a typical case of falling from the peak and trying to be reborn.
01
Glorious moments: the golden age of live streaming
The success of Three Sheep is not accidental. In the rapid rise of live broadcast e-commerce, Three Sheep has quickly become a leader in the industry with its excellent team and accurate market positioning. In order to show its position in the industry, Three Sheep spent more than 100 million yuan to build the Eastern Center Building, which is not only an office space, but also a symbol of the company's strength.
The 26-storey building is equipped with all kinds of modern facilities, including a staff canteen, a data center, and a live broadcast room. At the peak of the company, the number of employees exceeded 1,000, mainly post-95 young people, and the salary was also very favorable, which became the dream of countless young people to find a job.
The live broadcast team under Three Sheep, especially Brother Xiao Yang, as the company's spokesperson, gained a large number of fans in the live broadcast. With its humorous hosting style and unique live broadcast skills, Three Sheep has quickly accumulated a huge user base and has become a benchmark enterprise in the live broadcast industry.
02
The decline begins: scandals and negative press
However, the hidden crisis behind the success is gradually emerging. A series of negative news such as the Momo incident and the Hong Kong Meicheng mooncake incident followed, causing the image of the three sheep to gradually collapse. Especially in the Meicheng moon cake incident, consumers complained about product quality problems, but could not return the goods for refunds, this irresponsible attitude towards consumers, so that the company's reputation was seriously hit.
In the face of these crises, the attitude of the three sheep has accelerated the decline of its reputation. Although Brother Xiao Yang once cried aggrieved in the live broadcast room, his too slow public relations response disappointed fans. Compared with Simba, the anchor next door, who quickly apologized and compensated in the fake bird's nest incident, the attitude of the three sheep seemed very passive and indifferent, and they lost many opportunities that could have been recovered.
03
The crisis deepened: the building was withdrawn and the live broadcast was banned
As the negative events continued to ferment, the signboard of the Three Sheep building was taken down at some point. The building, once a symbol of the company, is now bare, with the iconic signboard gone. Some netizens believe that this is a signal that the three sheep are going bankrupt, while others believe that the company may be adjusting its strategy and preparing to start again.
At the same time, Brother Xiao Yang, who is the core character of the three sheep, is suspected of quietly making a comeback through the trumpet. However, netizens didn't buy it and reported his account one after another, causing the live broadcast platform to quickly ban his account. This incident further highlights the crisis of confidence that the three sheep are currently facing, and it seems that every move of the company is causing more controversy and negative feedback.
04
Regrouping or is it the end of the day?
Now, the future of the three sheep seems to be clouded. Does the removal of the signboard mean that the company will retire from the stage, or will it reintegrate its resources after a trough and prepare to return to the live broadcast world with a new attitude? This is a matter of general concern to the outside world.
Some industry insiders believe that although Three Sheep has experienced huge setbacks, in the uncertain industry of live broadcast e-commerce, enterprises are not without opportunities for rebirth. If companies can learn from their previous failures and build a more transparent and responsible operating model, it is still possible to return to the market by rebranding.
However, the premise of all this is whether consumers are willing to trust the three sheep again. The essence of live streaming e-commerce is the balance between user trust and merchant integrity, and once user trust is lost, it is difficult to maintain any business model. Simba's successful turnaround proves that a sincere apology and quick compensation can help companies emerge from a crisis. And whether the three sheep can respond more positively in the next crisis will determine their future fate.
The story of the three sheep is not only a microcosm of the rise and fall of live broadcast e-commerce, but also a typical lesson for enterprises in the face of crises. From glory to crisis, the experience of this company has provided people with a deep reflection: how to maintain integrity and responsibility while rising rapidly is the key to the sustainable development of the enterprise. Whether the three sheep in the future can regain the trust of consumers through reflection and adjustment still needs to be tested by time.