laitimes

Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth

Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth

Special National Day performance by international artistic talents in the community.

Shenzhen News Network, October 9, 2024 (Reporter Xie Yuting, Correspondent Jiang Chao, Hu Yina) During this year's National Day holiday, Dapeng New Area relies on the cultural resources of mountains and seas to create a tourism route connected by sea, land and air, carefully plans cultural tourism holiday activities, continuously improves the quality of tourism and service quality, and the cultural tourism market continues to be hot, promoting the brand of "Dapeng is a way of life, so that mountains and seas are no longer far away" to continue to "go out of the circle". According to statistics, during the National Day holiday, Dapeng New Area received 733,700 tourists, a year-on-year increase of 19.2%; The overnight rate increased to 14.44% from 11.86% in the same period last year, and 11,400 inbound tourists were received, a year-on-year increase of 3.5%. tourism revenue was 277 million yuan, a year-on-year increase of 22.3%.

The low-altitude economy is strongly drained, and the three-dimensional scene of "sea, land and air" stimulates new vitality of consumption

During the National Day, drones were performed in 5 areas of Shenzhen, highlighting the unique charm of the city's deep integration of "cultural tourism + low altitude + technology", and the drone show became a national topic for the first time, and was reported by CCTV "News 1+1", "First Time" and People's Daily Online. As one of the important locations of the city's drone show, Dapeng New Area has 2,000 drones in Nanao Moon Bay Square, and the viewing point of the new area uses geographical advantages to show Dapeng's unique marine elements such as waves, music, dance, surfing, sailing, etc., presenting a wonderful performance intertwined with technology and art, attracting many citizens and tourists to stop and watch. At the same time, taking advantage of the hot spot of drone performances, the South Australia Office collaborated with merchants to launch special activities such as special performances for international artistic talents entering the community on the National Day, red film exhibitions, and food markets at Moon Bay Plaza, so as to promote the conversion of performance traffic into consumption increment.

Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth
Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth

Visitors watch a drone show.

According to statistics, the cumulative number of viewers of the drone show in South Australia is nearly 150,000, and the Moon Bay area of South Australia alone has attracted 14,000 overnight tourists, with an obvious pull effect. In addition, Dapeng New Area has efficiently connected tourism resources and launched new consumption scenarios with high playability, such as low-altitude routes around the sea for sightseeing, low-altitude sightseeing of popular scenic spots, "seeing Nanao from the sea", and sea research tours, so as to continuously enrich the tourism experience of tourists.

Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth

Low-altitude sightseeing at popular attractions.

Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth

See South Australia from the sea.

Reverse micro-vacations have become a new trend, and Dapeng New Area has become a popular tourist destination in the Bay Area

Go to Dapeng City to watch Cantonese opera performances, feel the charm of Dapeng's intangible cultural heritage, go to Xichong to enjoy the Renyi Mountains and Seas Classic Happy Carnival, release pressure in tent camping, sunrise watching the sea, and mountains and seas parties, and participate in bonfire parties and Guochao bazaars at the end of the competition...... Various forms of cultural and tourism activities allow tourists to enjoy the sense of relaxation between the mountains and the sea.

Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth

Cantonese opera performance in Dapeng City.

It is understood that Dapeng New Area combined with the opening of the Shenzhen-Zhongshan Channel, promoted the inclusion of Dapeng City, National Gene Bank, Jiaochangwei, National Geopark Museum, etc. into the cross-city joint tour route, coordinated the linkage of enterprises and businesses, and planned 21 cultural and tourism activities such as Xichong Carnival, Guochao Bazaar at the end of the field, and international artistic talents into the community, covering Dapeng's popular scenic spots, boutique homestay clusters, Internet celebrity check-in places, etc., and high-quality mountain and sea cultural tourism resources provide a variety of travel options. According to the data, the single-day passenger flow of Dapeng New Area exceeded 110,000 for five consecutive days, especially the rapid growth of tourists from outside the province and inside and outside the province, accounting for 76.61%, an increase of 12.03 percentage points, and the tourism source market continued to expand.

Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth

Rose Coast.

The government sets up the stage, the enterprise sings, and the fancy pet customers are full of "emotional value"

Dapeng New Area has linked up business districts, merchants, and associations to launch the "2024 Dapeng Shopping Season" activity, creating three major themes: Dapeng Beautiful Life Season, "Trade-in" Carnival, and Dapeng Cultural Tourism Carnival, and launching hundreds of preferential activities such as Dapeng Beautiful Life Season, 2024 Shenzhen Souvenir Dapeng Gift, Taste of Nanao - "Top Ten Delicacies in Shenzhen and South Australia" Selection, Nanao Digital Currency Consumption Vouchers, and "Trade-in" Subsidies to attract tourists to travel and consume.

In addition, Dapeng New Area has also launched a no-reason advance compensation system, in accordance with the "10-30-60" (10 minutes to contact the complainant, 30 minutes to inform the handling situation, 60 minutes to finish) standard to speed up the handling of 74 consumer complaints, a year-on-year decrease of 42.2%, a total of 29,000 yuan in advance, so that tourists can have a comfortable and rest assured swim.

Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth

Special National Day performance by international artistic talents in the community.

The support policies for the tourism and accommodation industry have begun to show results, and high-quality hotels and B&Bs have been popular

In July this year, Dapeng New Area took the lead in introducing support policies for the tourism and accommodation industry in the city, refining 16 support measures, and building new international and domestic well-known high-end brand hotels in the new area, which can receive up to 30 million yuan of support, which greatly boosts the investment confidence of the tourism market and vigorously promotes the quality and upgrading of the tourism accommodation industry.

During the National Day holiday, the high-quality accommodation products of "Jingmei and high quality" were welcomed by the market, and the occupancy rate of high-end hotels and resorts in Dapeng New Area increased significantly, with an average occupancy rate of over 73% in 7 days.

Dapeng New Area received 733,700 tourists during the National Day holiday, and its tourism revenue achieved double-digit growth

Dapeng Meisu.

Read on