Catering enterprises collectively roll to takeaways, and quality packaging may become a breakthrough in competition.
More and more big-name restaurant companies have begun to increase their layout in the takeaway market.
According to a set of data from Meituan, since April this year, Meituan's satellite stores have expanded on a large scale across the country, with more than 100 brands already settled in and more than 1,000 takeaway stores opened. In the third quarter, Meituan's takeaway satellite stores accelerated their expansion, opening about 100 new satellite stores every week.
The catering supply chain guide noted that up to now, well-known brands such as Zhouheiya, Haidilao, Taier Sauerkraut Fish, Laoxiang Chicken, Dalongyi, Muwu Barbecue, Pizza Hut, Nongji, and Zui Deyi have all laid out satellite stores, vigorously bet on the takeaway market, and have achieved good results.
For example, the satellite store opened by Lao Xiang Chicken in Bao'an, Shenzhen, will open in 2023, and the sales volume will reach 18,000 orders in the first month. At present, the average monthly sales volume of this store has reached 21,000 orders. Lao Xiang Chicken also plans to open 50 satellite stores within the year.
Taier Sauerkraut Fish, which is mainly used for dine-in, has also laid out satellite stores, and plans to open 50 satellite stores within the year.
As one of Haidilao's takeaway businesses, Haidilao · Xiafan Hot Pot Cuisine, began nationwide testing in June last year, and by the end of December last year, the number of orders for Xiafan hot pot dishes had exceeded 10,000 orders per day. Zhang Ying, the person in charge of Haidilao delivery, once said that in 2024, Haidilao will further expand the layout of · hot pot dishes.
Downstream catering companies have increased takeaways, especially some big-name catering businesses, which not only have a large number of orders, but also attach great importance to takeaway quality control. And packaging, as the "face" of takeaway, is also a top priority.
The quality of takeaway packaging will directly affect the consumer's dining experience. For example, a lunch box that is not tightly sealed is prone to spillage during delivery. Consumers are not only prone to getting their hands dirty when eating, but also affect their perception of the brand, and even affect repeat purchases.
When purchasing lunch boxes, chain restaurant companies will not only consider the most basic requirements of durability, but also the safety, convenience and aesthetics of lunch boxes.
It can be said that the use of high-quality packaging and the improvement of user experience through takeaway are becoming the direction of more and more restaurant companies.
This also brings new development opportunities to quality packaging material suppliers, who can eat this wave of dividends?
It has nearly 1,000 injection tableware products, and cooperates with catering companies such as Haidilao and Yuan Ji Yun Dumplings
The catering supply chain guide learned that there is a packaging material supplier in Tianjin - Jinyi Jiaxin. Founded in 2002, the company is mainly engaged in injection molded tableware, plastic wrap, tin foil and other products. The packaging lunch boxes produced by it have superior performance and beautiful appearance. The packaged lunch boxes of many well-known catering companies such as Haidilao, Yuan Ji Yun Dumplings, and Xiabu Xiabu are all customized to them.
As the company's core business, injection tableware has nearly 1,000 SKUs, covering five series, including lightning round box, lightning rectangular box, and 24 boutique high lid square circles, with various colors and specifications, which can match noodles, casseroles, roast duck, sauerkraut fish, fast food, dumplings and other catering consumption scenarios.
For catering customers of different sizes, Jinyi Jiaxin also provides different packaging solutions. For example, many chain catering companies usually use the one-to-one personalized customization service provided by Jinyi Jiaxin.
Jin Yi Jiaxin revealed that the minimum order quantity reaches 50 boxes, and Jin Yi Jiaxin can provide customized services, customizing colors, capacity, and exclusive logos for them according to their needs.
For small and micro businesses with small stores, Jinyi Jiaxin also has general-purpose products to support one-piece starting.
The details of the packaging industry are the king, and food safety is integrated into product development and production
Why do big-name restaurant companies such as Haidilao and Xiabu Xiabu choose to cooperate with Jinyi Jiaxin?
From product development, production and processing to customized solutions, and then to stable supply, Jinyi Jiaxin adheres to the attitude of making the details to the extreme, and polishes every production detail with heart.
It is made of food-grade raw materials and equipped with food safety locks
Food safety is the bottom line and red line of the catering industry, and Jinyi Jiaxin integrates the concept of guarding food safety into product design, and guards the safety on the tip of the tongue through multiple checkpoints.
Jinyi Jiaxin uses food-grade PP material as raw material and does not add other fillers to avoid food safety hazards at the source. Its material is also resistant to high and low temperatures, can withstand high temperatures of 200 degrees and low temperatures of -20 degrees, and supports microwave heating, refrigerated storage and other use needs. Consumers do not have to worry about the production of harmful substances after the heating of the lunch box.
There is also a food safety lock on the outside of the lunch box, which cannot be restored once opened. Through this design, consumers can judge whether the takeaway has been opened halfway.
Strong sealing and durability: not easy to break, prevent spillage
In terms of load-bearing pressure resistance and sealing, Jinyi Jiaxin's lunch box is also very capable of playing.
The stiffener design on the edge increases the load-bearing capacity and stability of the lunch box, which can bear the weight of 5L of mineral water. The lunch box also has the characteristics of being thick and resistant to folding, and it is not easy to deform and be damaged after violent extrusion.
It is worth mentioning that Jinyi Jiaxin also provides "damage compensation" service, which shows its confidence in product quality.
The lunch box is designed with a sealed snap to prevent food leakage during delivery to the greatest extent. The sunken vents on the lunch box allow for exhaust without leakage. In this way, it also avoids the common problems of oil leakage and soup leakage in the takeaway delivery process.
Easy to use and easy to access
Jin Yi Jiaxin also designed small ear handles on the left and right sides of the lunch box. The heat-insulating design of both ears makes it convenient for merchants to take and pack meals, and at the same time, it can also prevent consumers from burning their hands.
In addition, in order to present consumers with a better taste, let takeaway be close to the taste of dine-in, and help catering businesses increase repurchase. Jinyi Jiaxin has also launched many innovative products according to the characteristics of different categories.
For example, considering that dumplings are easy to stick together, Jinyi Jiaxin's dumpling box adopts a double-layer design and is partitioned. Dumplings are placed on the top layer, and only one dumpling is placed in each single compartment to avoid the dumplings sticking. Each single compartment is also provided with a drain hole, through which excess water flows to the lower layer, so as to prevent the dumplings from soaking in water for too long and becoming soft.
For casserole dishes, Jinyi Jiaxin adopts a stacking design that separates the top and bottom, stacking two lunch boxes of different sizes on top of each other. The small lunch box contains rice, and there is a hidden lid inside the box lid, so you can put pickles and other small ingredients. Large lunch box with hot dishes. Not only does it save space, but it also makes the rice feel better insulated.
The intelligent factory behind the small takeaway packaging box
The catering supply chain guide understands that at present, Jinyi Jiaxin has nearly 1,000 injection tableware products, relying on its self-built modern and intelligent factory, Jinyi Jiaxin can serve chain restaurant customers with high-quality delivery standards.
At present, Jinyi Jiaxin's intelligent factory in Tianjin covers an area of nearly 40,000 square meters, and the factory has mold development, design and processing workshops.
From the perspective of raw materials and production, Jinyi Jiaxin has formed a set of standardized processes.
When feeding, Jinyi Jiaxin adopts strict raw material selection standards, insists on using healthy and environmentally friendly food-grade PP materials, and does not add other fillers.
In plasticizing, proofing, printing and other links, it is equipped with a number of advanced equipment, including six-color curved surface printing machine, automatic injection molding machine, heat transfer machine, etc. Among them, there are more than 100 sets of automatic injection molding equipment, and more than 1,000 sets of self-developed abrasives. With the help of advanced equipment, each production line has achieved smooth and efficient operation.
In addition, with the thermal transfer process, Jinyi Jiaxin can also print exclusive inner film stickers for customers on the lunch box, and the logo and pattern support one-to-one customization. The inner membrane is waterproof and oil-resistant, and it is difficult to fall off at high temperatures. In addition to dining, consumers also have a clearer understanding of the brand image.
According to the changes in consumer trends and market demand, Jinyi Jiaxin is still constantly upgrading and iterating products.
For example, in the first half of the year, Jinyi Jiaxin's 24 boutique series added a variety of high-lid square box products. In terms of product appearance, in addition to Mars green, Miami blue and other styles, there are also fresh avocado greens, and the product matrix has been further expanded.
From September 24th to 26th, Jinyi Jiaxin brought new products to the HCC Catering Exhibition, which received wide attention in the industry.
Conclusion
Through more than 20 years of development, Jinyi Jiaxin has become a leader in the field of packaging material supply chain, and has turned packaging lunch boxes into a big business.
This also shows from the side that the catering supply chain is a deep market, and every link of the industrial chain has hidden development opportunities. We also expect that the market can run more high-quality suppliers and bring more surprises to the industry.
The pictures in this article are all from Jinyi Jiaxin, and the catering supply chain guide is used with permission; Author: Liang Pan of Red Food Network; Edit: Fang Yuan