Pillows are ordinary household items, but in Sihong, Xu Junlei, a young entrepreneur, stands out in the fierce market competition with his keen business vision and bold action. Starting from a small idea, step by step to open up your own world.
Xu Junlei said: "Looking at the lively factory now, I am really emotional. When I first graduated from university, I was in a state of confusion, and I didn't know where to go in the future. ”
Walking into Zixin Pillow Co., Ltd., Chemen Township Industrial Park, Sihong County, in the spacious workshop, more than a dozen workers are busy according to the process. Next to them are white pillows and fabric photo frame materials, which will be turned into exquisite "personal customization" and sent to customers after several processes, and it is Xu Junlei who creates these "personal customizations".
Xu Junlei said: "Once shopping on Taobao, I suddenly had the idea of starting a business, thinking about whether I could break through on this vast platform. So, in 2014, I resolutely embarked on the road of custom pillow production. ”
Young people dare to dare to do it. At the beginning of the business, Xu Junlei spent more than a year, constantly groping, trying, repeatedly considering every detail, and carefully polishing every process, but the ideal custom pillow was always almost meaningless.
Xu Junlei said: "The days of product development were really difficult, and I was thinking about how to make the quality of the product better and how to make something more distinctive. Sometimes in my dreams, I am thinking about things at work, and I often stay up late to check information and do experiments. ”
With his unremitting efforts, the quality of the pillow has gradually stabilized. But at this time, new problems arise again.
Xu Junlei said: "At that time, the output of the family workshop was too low, and there was no place to put many raw materials, so I worked overtime late every day. Many orders are afraid to be accepted, for fear of delaying customers. My wife was still working the day before she gave birth, and I felt very helpless. ”
The limitations of the family workshop made the output seriously unable to keep up with the market demand, and there was not enough capital, and it was difficult to expand production, and the enterprise was in a desperate situation for a while. Fortunately, at this time, the entrepreneurial policy strongly supported by the government department brought him a turnaround. With the support of the local government and the help of the county and township entrepreneurship office, Xu Junlei's company successfully moved to Chemen Township Industrial Park, starting a new journey.
Xu Junlei said: "The conditions here are much better than those of family workshops, with spacious factories, perfect facilities, and various government policy support, I feel that I have found a warm harbor and can develop my business with peace of mind." ”
In addition to custom pillows, in 2023, Xu Junlei will successfully develop an original fabric photo frame with his keen market insight and innovative spirit. Once the product was launched, it was warmly sought after by the market, and in one year, the company achieved online sales of 6 million yuan, which was remarkable. Xu Junlei has successively won the top ten entrepreneurial stars in Sihong and the top ten entrepreneurial stars in Suqian, and his company has also won the demonstration site of entrepreneurship and employment at the doorstep.
Xu Junlei said: "Thank you very much for the recognition of our products, now that the company has developed, I also want to make more contributions to my hometown, so I have recruited many people in Chemen Township and surrounding towns, so that everyone can have a stable job at home." I will continue to work hard to make the enterprise better and make greater contributions to the development of my hometown. ”
As long as you have dreams, determination, and perseverance, even if the starting point is low, you can break out of your own world on the road of entrepreneurship. I hope that there will be more entrepreneurs like Xu Junlei to realize their dreams and shine their own light.