Enjoy the artistic life in the "village".
On October 8, the 2024 14th China · Songzhuang Culture and Art Festival came to a successful conclusion. During the 11-day main activity period, more than 60 high-end dialogues, academic seminars, theme exhibitions, cultural activities and other activities were held, and more than 3,000 works covering paintings, ceramics, sculptures and other art categories were exhibited, so that every friend who loves life and pursues art can find their own happiness here. According to statistics, during the art festival, Songzhuang received a total of about 200,000 tourists, driving consumption of more than 600,000 yuan, effectively transforming the popularity flow into economic increment and enhancing the brand gold content of the art and creative town.
Songzhuang Art and Creative Town is a cultural golden business card carefully created by the sub-center of Beijing. As the largest gathering area of original art in China, Songzhuang has become a "dream factory" for more than 7,000 artists. In the context of the upgrading of the construction of art and creative towns, the successful holding of the 14th China · Songzhuang Culture and Art Festival in 2024 not only demonstrates the unique charm of Songzhuang as an art town, but also makes positive contributions to the development of culture and art in the sub-center.
In this regard, Ren Cungao, Secretary of the Party Committee of Songzhuang Town, said in an interview with reporters that this year is the 31st year that Songzhuang has gathered artists as an artistic and creative town. In the year of its establishment, Songzhuang faced new development. For art professionals and the public, this year's art festival has launched more than 60 special activities, conveying the cultural integration and development concept of "resonance at the same frequency and unbounded Songzhuang", while further increasing the participation, immersion and fireworks of the whole people.
With the theme of "Walking in the Opposite Direction", from September 28th to October 8th, this year's art festival held a cultural and artistic event with high-quality development, innovation and integration, diversity and sharing, and vitality for the majority of artists and the people, focusing on local wisdom, international vision, and industrial landing.
The festival insists on attaching equal importance to art and academics. Artists, experts and scholars from all walks of life gathered together to discuss the new development path of the cultural and art industry, as well as the infinite possibilities of openness, inclusiveness and prosperity in Songzhuang in the future. To this end, the art festival has held 24 top art exhibitions in China, 20 high-level Songzhuang night art salons, and 7 academic seminars to promote artistic exchanges and improve the brand awareness of "China's · Songzhuang".
Among them, the theme exhibition involves 8 themes: the 75th anniversary of the founding of the People's Republic of China, cultural self-confidence, life aesthetics, public art, female artists, young artists, aesthetic education projects, and international cultural exchanges. Invitational Exhibition of Chinese Contemporary Ceramics Masters and the First China · Songzhuang Ceramics Association Exhibition, "Reshaping (Cong Bunch) 2024 Beijing - Contemporary Art Exhibition", "Flowing Thoughts - Songzhuang Art District Young Artist Support Program Exhibition", "Golden Season - 2024 First Sculpture Art Exhibition" and other exhibitions are rejuvenating with youth and showing the spirit of the times with works.
In order to make the whole area more artistic, the China · Songzhuang Party Building Art Museum relies on the window media of 229 bus stations in 57 bus stations distributed in the Songzhuang Town area to create the "China · Songzhuang Mobile Art Museum". At the same time, in order to make art more life-oriented, the original inspirational struggle song "Songzhuang" was released, and the Songzhuang base of Beijing's audio-visual shooting service was unveiled.
The wonderful activities have widely attracted citizens and tourists to check in, which has attracted great attention. CCTV, Beijing TV, Beijing Daily and other media matrices followed up in real time, and topics such as "2024 14th China · Songzhuang Culture and Art Festival" have been read more than 20 million times, landing on the hot search list in Beijing for two consecutive days.
In addition, it is worth mentioning that the Songzhuang Young Artist Workshop project was launched at the art festival and started construction. It is understood that the Songzhuang Young Artist Workshop project plans to provide about 900 sets of artist workshops for about 2,000 young artists, including supporting public art museums, shared studios, public canteens, art multimedia halls, painting materials and works warehouses and other industrial public facilities.
Ren Cungao, Secretary of the Party Committee of Songzhuang Town, said that the Songzhuang Young Artists Workshop project is a growth platform for outstanding young artists from all over the world, which will provide all-round support for the exhibition, development and incubation of young artists, and is also an accelerator for the future incubation of young artists and art masters.
At the opening ceremony of the art festival, 13 art academies across the country jointly launched a training program for outstanding young artists. The program will go hand in hand with the Young Artists Workshop to jointly provide a guarantee for the future Songzhuang Art Highland and the iterative vitality of artists.
It is reported that in recent years, Songzhuang has attracted a large number of high-quality enterprises and artistic talents to settle in key areas such as planning, talent cultivation, industrial cultivation, environmental improvement, and brand building. The art and creative town has shown a positive trend of diversified resources, higher popularity and upward momentum, and has received great attention from all walks of life and cultural fields, and the brand of "China · Songzhuang" continues to shine at home and abroad.
From the first "Songzhuang Road" in 2005 to today's "Peer Walk" in 2024. Whether it is from the theoretical height, academic level, to brand influence, the Songzhuang Culture and Art Festival is completing its self-expression with firm development confidence and development direction. This is not only an exploration of the way forward, but also a call of the times. Songzhuang, China, has been on the road · all the time......