Just after the 11th Golden Week, there will be a traditional Chinese folk festival - Chung Yeung Festival. These days, the sales of many time-honored Chongyang cakes on Nanjing Road Pedestrian Street have skyrocketed. In addition to the elderly group who come to the store to buy in person, there are also many young people who buy and try it.
Among the time-honored brands, Shen Dacheng, Shanghai's "dim sum king", has launched a creative new Chongyang cake - wine-flavored coffee Chongyang cake, adding mellow liquor to the traditional pastry, and integrating coffee into the aroma of wine.
According to Shen Xiaolong, the fifth-generation inheritor of Shen Dacheng's cake group, during the National Day holiday, 18,000 boxes of Chongyang cakes were sold in one day at most, and many young people bought wine-flavored coffee Chongyang cakes to try them. In his opinion, "morning C and evening A" is a trendy lifestyle that many young people like, there is no doubt that young people are very keen on this new product, and they have to buy and try it, and at the same time, they will also buy some traditional varieties to take home and give to the elderly.
Speaking of the inspiration for the creation of this wine-flavored coffee chongyang cake, Shen Xiaolong said frankly that the inspiration came from the special dim sum on the second floor of the store - Taibai La cake, "The top layer of Chongyang cake is a glutinous rice skin that is full of wine aroma and seasonal osmanthus fusion, and the coffee rice cake in the middle layer is covered with crispy walnut kernels and melon seeds. ”
The reporter saw in the production room of Shen Dacheng's store that each piece of Chongyang cake was handmade by the masters on the spot, and went through 13 processes such as sieving powder, stacking, steaming, pouring pulp, brushing oil, and cutting, and the final product needed to meet the standard of "glutinous but not sticky, chewy" before it could be regarded as passing.
As a seasonal product during the Chung Yeung Festival, Chung Yang cake is enduring with the development of the times, and after adding popular elements, it has captured more young people, which is also the only way for time-honored brands to innovate.
Reporter / Zhang Yi Chen Lu
Editor / Lulu Chen
Photo / Zhang Yi Chen Lu
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