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"Black Diamond Apple" for 10 Dollars: Myth or Scam?
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Walk into any high-end supermarket and you'll find them on the fruit shelves: shiny black, delicate individual packaging, and eye-catching double-digit price tags...... This is not a jewelry, but a fruit called "black diamond apple", which often costs more than ten yuan or even dozens of yuan a piece, making it particularly "noble" among the apples, as if it is born with a sense of mystery that "no one else has".
Is this kind of high-priced apple really as advertised by the merchant to have a "unique taste", "rich nutrition" and "aristocratic blood"? Under the wave of "consumption upgrading", is the high-priced fruit market worth the money, or is it full of hype and marketing bubbles? In order to unravel the mystery of the "Black Diamond Apple", we conducted an in-depth investigation
The "noble blood" of the Black Diamond Apple: the truth behind the myth
"Black Diamond Apple", as the name suggests, refers to the apple variety with a dark red skin, and unlike what people imagine, this apple does not come from a mysterious place of origin, nor is it made of complex genetic modification, in fact, most of the common "black diamond apples" on the market are ordinary red Fuji apples from Sichuan, Gansu and other places
The picture comes from the Internet
So, how did these ordinary red Fuji apples turn into "black diamond apples" that have doubled in value? The answer lies in the word "packaging".
Not all red Fuji apples can be "black diamond apples", and growers will choose those with good shape, large size, and uniform coloring as an alternative to "black diamond apples".
In order to make the peel of apples darker and more uniform, fruit farmers will take some special planting management measures, such as bagging, fruit transfer, pruning, etc., which can indeed improve the quality of apples, but the cost will also increase accordingly
It is also the most critical step is brand marketing, merchants will design exquisite packaging for "Black Diamond Apple", and give it a variety of high-end slogans, such as "Gift from the Plateau", "Artificial Pollination, Selection" and so on, through a series of brand packaging and marketing promotion, the "aristocratic blood" of "Black Diamond Apple" will gradually take root in the hearts of the people
The picture comes from the Internet
Peeling back these gorgeous coats, it is not difficult to find that the "aristocratic blood" of "Black Diamond Apple" is more like a carefully woven myth, and its high price comes more from the brand premium than its own value
Growing Techniques Demystified: Are Black Diamond Apples Really "Different"?
In order to learn more about the cultivation process of "Black Diamond Apple", we visited an apple planting base in Aba Prefecture, Sichuan, and the person in charge of the base, Master Li, told us that the planting technique of "Black Diamond Apple" is actually not complicated, and it is similar to the cultivation method of ordinary red Fuji apples
"We have good light conditions here, and the temperature difference between day and night is very suitable for apple growth," said Master Li, pointing to the neat rows of apple trees in the orchard, "In order to make the color of the apples darker, we will put paper bags on each apple, and wait until about a month before the apples are ripe, and then remove the paper bags to let the apples fully receive sunlight"
The picture comes from the Internet
In addition to bagging, the growers regularly prune the branches, thin the flowers and fruits of the apple trees to ensure that the nutrients of the trees can be supplied to the fruit in a centralized manner, and spray pesticides regularly to prevent pests and diseases
"These planting management measures are also used in the planting process of ordinary red Fuji apples," said Master Li, "only 'black diamond apples' have higher requirements for fruit shape, color, etc., so the management will be more refined, and the cost will be increased accordingly"
It can be seen that the planting technology of "Black Diamond Apple" is not "high-tech", nor is it a special variety of "artificial cultivation", and the difference between it and ordinary red Fuji apple mainly lies in the fineness of planting management and cost input
The Trap of Consumption Upgrading: The Chain of Interests Behind Prices
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Since the cultivation cost of "Black Diamond Apple" is not much higher than that of ordinary apples, how did its high price come about?
Among them, in addition to the brand premium, there is also a complex chain of interests
It is a fruit grower, and due to the high quality requirements and high planting cost of "Black Diamond Apple", the purchase price of the fruit grower will also increase accordingly
It's the dealers who, after buying the apples from the growers, grade and pack them and transport them all over the country, in the process, the dealers earn a certain difference
The picture comes from the Internet
It is the retailer who puts the "black diamond apple" on the shelves of high-end supermarkets and sets high selling prices, and in order to attract consumers to buy, the retailer also runs various promotions, such as "buy one get one free", "limited-time specials" and so on
In this chain of interests, each link will increase the price layer by layer, and eventually the price of the "black diamond apple" is much higher than its own value
"A lot of consumers buy 'Black Diamond Apples' not because they really taste good, but because of their 'high-end' and 'scarcity'," one dealer told us, who asked not to be named, "and they're willing to pay for that 'feeling'"
Consumer Voices: Real Experiences and Psychological Expectations
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In order to understand what consumers are really saying about "Black Diamond Apple", we collected some consumer reviews on social media platforms
"The taste is similar to that of ordinary red Fuji apples, but the price is several times more expensive, so it's not worth it!"
"The packaging is very exquisite, and the gift has face, but I feel a little expensive to eat it myself"
"It's a little crispier than ordinary apples, but it's not as good as it gets."
The picture comes from the Internet
"It feels like it's hype, nothing special"
It can be seen from consumer reviews that most consumers have a more rational evaluation of "Black Diamond Apple", and they believe that the taste and quality of "Black Diamond Apple" are indeed better than ordinary apples, but the price is too high and the cost performance is not high
The essence of "consumption upgrading" should be the pursuit of a higher quality of life, rather than the blind pursuit of high prices, when we pay for high-priced fruits such as "black diamond apples", should we think about whether we are paying for "quality" or "marketing"?
Conclusion: Rational consumption, return to value
The story of "Black Diamond Apple" reflects a common phenomenon under the wave of "consumption upgrading": some merchants take advantage of consumers' pursuit of "high-end" and "scarce" psychology to package ordinary goods into high-priced goods and make huge profits
As consumers, we should maintain a rational consumption attitude, not be confused by the marketing methods of merchants, and pay more attention to the value of the goods themselves when buying goods, rather than blindly pursuing high prices and brand effects
We should also see that "consumption upgrading" itself is a good thing, it prompts enterprises to continuously improve the quality of products and services, but also to meet people's yearning for a better life, "consumption upgrading" is not equal to "price upgrading", only when the price of goods and value match, "consumption upgrading" can really take root
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