Text | The Vortex of Technology, Author & Editor | Sun Haonan
Recently, the stock market has become the main topic of conversation after dinner, in addition to discussing the ups and downs, they are also scolding a tens of millions of Internet celebrities who persuaded them to go all out to speculate in stocks.
The traffic brought about by the hot topic of the stock market has attracted many Internet celebrity bloggers, and Da Lan is one of them, not only predicting the stock market skyrocketing but also calling on fans to get on the bus in time, which eventually led to a large number of netizens who followed the trend and lost money.
Dalan, who went to the traffic, succeeded, but the price was to be chased and scolded by netizens. Da Lan once posted a video saying that he was "very wronged and wronged", but since ancient times, persuading people to speculate in stocks is equivalent to leading people to gamble, what can he be wronged about?
Internet celebrities who sell classes teach people to speculate in stocks, harming others and themselves?
Before the National Day holiday, A-shares experienced a few days of soaring, with the shares of more than 5,000 companies glowing red, and the Shanghai Composite Index soaring from around 2,700 points to more than 3,300 points. The related discussion has been on the hot search many times and has become the hottest topic in recent times, and since then, there have been voices everywhere promoting "the bull market is coming".
With the certification of financial self-media, Dalan, a blogger with tens of millions of fans, posted a number of stock market-related videos, and said very aggressively that "it will not rise after the holiday, and the live broadcast will eat Xiang", calling on fans to "work hard". However, in just two days, many novices have experienced the ups and downs of the stock market, and they have lost money miserably.
Many netizens who listened to Da Lan and turned out to be covered were not happy, and they looked for Da Lan one after another, asking for "face to face". Seeing that the situation was not right, Da Lan immediately deleted all the previous videos inciting fans to speculate in stocks, and set the account to a state of "only allow yourself to comment". At the same time, Da Lan also said that he was very aggrieved, and the tickets in his hands also lost very much, but he did not plan to clear the position, but hoped that everyone could form a consensus on the national bull market as soon as possible.
In fact, not all of the people who denounced Da Lan lost because of him, but Da Lan was one of the more radical people who advocated the bull market. We don't know if Da Lan is also suffering serious losses as he said, but it is certain that he has indeed eaten the dividends of traffic.
On May 31, the "Big Blue" account, a financial self-media blogger with nearly 10 million followers on the Douyin platform, was officially banned from following the live broadcast function of the "Big Blue" account, which had been banned for 30 days. At that time, there were about 9.5 million fans, and Dalan, who had just been unblocked, took a fancy to the traffic brought by the stock market topic, so he began to predict the stocks, and the fans exceeded 10 million in just a few days, and he successfully ate the traffic dividend of the stock market.
Dalan, who was going to use the increased traffic to sell classes, was too radical because it was blocked before, and it was almost exploded online and offline. He believes that the stock market is the bookmaker and the elite, and the harvesting of leeks for ordinary retail investors is a zero-sum game, and 90% of people are cannon fodder in the end. The previous impact brought by Baidu's vice president Xuan Jing also disappeared at this moment, but it was praised by netizens because of pertinent suggestions.
In the world of knowledge payment, the names of Samgo and Da Lan always appear at the same time. Da Lan and his partners at the time of the fitness meal set up a knowledge payment agency "Galaxy Business", and incubated knowledge paid bloggers such as "Bill Guenan" and "Universal Intern". Dalan's main business is to sell a variety of knowledge paid courses, including not only Douyin operation and IP incubation courses for entrepreneurs, but also a variety of emotional intelligence/financial quotient courses for women, these courses range from 19.9 yuan to 7980 yuan, most of the courses are about 100 yuan, and the sales volume of many popular courses exceeds 60,000.
But this is not the whole or even the core source of income of the big blue course, the courses of 99 yuan and 299 yuan are just drainage experience courses, in addition, his core products also have 6980 yuan of online and offline regular-price courses, 29800 yuan of small class classes, 98000 yuan of private board of directors and 298000 IP incubation services. According to the official website of Galaxy Business, Dalan's private board of directors (Xingchen Club) has 722 members, and this income alone has an income of more than 70 million.
As a knowledge-paying Internet celebrity, Da Lan may have been affected by the previous ban on his course sales business, and the traffic dividend of the stock market could have become a very important means of drainage, but overly radical remarks are harmful to others and themselves after all.
Internet celebrities are prevalent, and there is a lack of platform supervision
As of yesterday's close, the Shanghai Composite Index fell to 3258.86, down 6.62%, with more than 4,800 company stocks falling and more than 800 falling limits. In addition to Da Lan, Shanghai Uncle (love in late autumn) is also one of the more representative Internet celebrity gods.
The title "Uncle" comes from the TV series "Flowers", in which Uncle is an elite in the business world and is proficient in stocks, futures and foreign exchange trading. Shanghai Uncle (love in late autumn) borrowed the title of "uncle" to create a character who is proficient in stocks.
In the online video, in June, my uncle predicted that the stock market would be "love in late autumn" from the first to mid-September, with a target of 4,165 points at the end of the year and 14,600 points in 2026. Because of the prediction that the stock market will rise before the holiday, many of his slice accounts even appeared on the short video.
But the ups and downs of the stock market and the losses of netizens also made my uncle face a similar situation to Dalan. Netizens went to the comment area to question Uncle Grandma's wrong prediction, and many netizens ridiculed Uncle Grandpa's "age of filling teeth and kidneys, but he chose to make up the warehouse". In the face of doubts, Uncle said in the latest video, "I only express my opinion, whether to buy or not is a personal act, you are an adult".
In fact, investment, financial management, stocks, etc. are inherently risky, and netizens know less about this aspect and hope to have a professional for reference. And this also gives opportunities to Internet celebrities like Da Lan and Grandpa, who are also not professionals, but they see the traffic behind them.
Dalan's account page shows that it is a financial self-media, and there is no introduction to the securities industry in the profile, let alone a securities investment consultant practice number. Uncle doesn't have any certification, only the introduction prompts "financial management needs to be cautious, investment is risky". Even many professionals can't accurately predict the ups and downs of the stock market, let alone two non-professionals, the so-called "private stock god" is essentially a problem of the lack of platform supervision.
In mid-September 2022, Shanghai Securities News exclusively doxxed the live broadcast stock recommendation industry chain, revealing the arbitrage chaos behind the platform's diversion. In late December of the same year, the Secretariat of the Cyberspace Administration of the CPC Central Committee and the General Office of the China Securities Regulatory Commission issued the Work Plan for the Governance of Online Information Content of Illegal Securities Activities to further regulate the online information content of securities activities and severely crack down on "black mouths" in the stock market and illegal stock recommendations.
Through the joint efforts of all relevant departments in various localities, by the end of March 2023, the existing online information, accounts and website platforms related to the stock market "black mouth" and illegal stock recommendation will be basically disposed of, and by the end of June 2023, the requirements that securities business must be licensed to operate will be implemented, the content of online securities information will be significantly improved, and the frequent occurrence of illegal securities activities will be effectively curbed.
But it is obviously not enough to regulate the live broadcast, and the explosion of the stock market has also revealed the imperfection of the short video platform's regulation and regulatory system for creative content, otherwise there would be no such behaviors of Internet celebrities such as Dalan and Grandpa.
Write at the end
Dalan, who has in-depth research on traffic passwords, is inseparable from its radical style of doing things, and in 2022, an article entitled "Sideline to Debt?" published on People's Daily Online in 2022 The short video training course was accused of "cutting leeks", and the account of "Big Blue" was named. Now that he has fallen through the ups and downs of the stock market, I don't know how long it will take for Da Lan to be really blocked.
The trend of the tuyere can be predicted, but specific things, such as the rise and fall of stocks, are affected by a variety of factors, and even professionals can only choose a more conservative approach, not to mention the so-called financial big V and Internet celebrity stock gods.
Technology Vortex reminds everyone that stock trading should be regarded as an investment, treated rationally, not as a gamble, and to see whether you win or lose. In addition, the use of idle funds in stock speculation should not have the psychology of gamblers, and gamble on everything, especially novices, do not go up, increase leverage, and speculate on stocks with loans.