On October 9, the China Automobile Dealers Association released the "Research Report on China's Automobile Retention Rate in September 2024". The report covers the ranking of brands by country, models by country, models by class, and the retention rate of new energy vehicles, etc., and let's take a look at the changes in China's car retention rate in September 2024.
Among the three-year vehicle retention rates of each class, except for the growth of the mid-size SUV and MPV markets in September, the retention rates of the rest of the classes all declined to varying degrees. In terms of breakdown, the value retention rates of mid-size SUVs and MPVs were 52.1% and 63.3%, respectively, up 0.4% and 0.1% month-on-month from August.
From the perspective of the value retention rate of the whole class, the value retention rate of the two major segments of compact cars and small SUVs was less than 50% in September, 47.1% and 49.7% respectively, down 1.4% and 0.7% month-on-month, respectively. In addition, the value retention rate of small cars was 55.1%, a month-on-month decrease of 2.3%, especially the decline; The retention rates of mid-size cars, medium-sized and large-sized vehicles, compact SUVs, and medium-sized and large-sized SUVs were 50.6%, 56.0%, 51.7%, and 55.7%, respectively, down 0.8%, 1.2%, 1.4%, and 1.1% month-on-month, respectively.
In terms of the performance of the value retention rate of national brands, among the luxury brands, the top five car companies are Porsche, Mercedes-Benz, Lexus, Land Rover, and Tesla. Among them, Porsche was the only brand with a value retention rate of 69.0%, but it fell by 2.4% month-on-month; The next three car companies fell by 1.3%, 1.5% and 0.1% month-on-month respectively, and Tesla, which ranked fifth, was the only car company in the top five to achieve month-on-month growth, at 53.1%, an increase of 1.3% month-on-month; In addition, Lincoln, which ranked seventh, also increased, up 0.1% from the previous month to 52.1%.
In the BBA, BMW and Audi both fell out of the top five, ranking sixth and eighth, respectively, with retention rates of 52.3% and 51.6, respectively, down 2.0% and 1.5% month-on-month. Other brands, including Cadillac, Volvo, Jaguar and Infiniti, also saw varying degrees of decline from August, with retention rates of 48.9%, 46.9%, 41.7% and 38.0% respectively, while Acura remained unchanged from August at 44.1%.
In terms of joint venture brands, the top two brands on the list are all from Japanese brands, namely Honda and Toyota, with three-year retention rates of 56.9% and 53.6% respectively, of which the former decreased by 0.8% month-on-month and the latter increased by 0.1%. Mazda and Nissan, both Japanese brands, ranked fourth and sixth on the list, with value retention rates of 51.6% and 50.1%, down 0.3% and 1.1% month-on-month. In addition, Mitsubishi's retention rate was unchanged from September at 45.9%, but it announced its dissolution and delisting in October 2023. On the whole, most of the three-year value retention rates of Japanese brands in September still showed a downward trend.
Other brands, including Kia, Hyundai, Peugeot and Citroen, also showed a decline in value retention. Among them, the most significant decline was Citroen, which fell by 2.3% to 42.5% from 44.8% in August. On the contrary, car companies including Volkswagen, Fokker, Buick, Skoda, and Jeep saw growth. The report pointed out that the value retention rate of Volkswagen, Fokker, Buick and other brands has rebounded after product upgrading.
Looking at domestic brands, the retention rate of most domestic brands also declined in September. Specifically, the top position is still Trumpchi, whose value retention rate has continued to rank first since it surpassed Wuling in January 2023, with a value retention rate of 58.3% in September, but a month-on-month decrease of 0.2%; Lynk & Co and Wuling followed with 52.7% and 52.6% respectively. It was followed by Changan and Geely, with retention rates of 52.4% and 52.1%. In addition, including Haval, MG, Chery, Auchan, Baojun, BYD, Ideal, Hongqi, and Besturn, the three-year retention rate has declined to varying degrees. Among them, Auchan's value retention rate was 49.8%, down 1.2% month-on-month. Roewe is one of the few brands to achieve growth, with a value retention rate of 49.9%, an increase of 0.5%.
Finally, let's take a look at the field of new energy vehicles, with the gradual increase in the overall penetration rate of new energy vehicles in China, the value retention rate of used cars and new energy vehicles has also increased. In terms of power type, the three-year model retention rate of plug-in hybrid models was 46.2%, an increase of 0.7% from 45.5% in August. The value retention rate of BEVs was 46.8%, up 1.0% from 45.8% in August. The report points out that the value retention rate of electric vehicles is slightly higher than that of hybrid models, reflecting the significant improvement of the electric vehicle use environment, charging and swapping infrastructure is no longer a shortcoming, in addition, the popularity of plug-in hybrids is also very high, and the follow-up will usher in market competition, and the overall price of the industry will decline.
纯电动车榜单中，纯电车型一年保值率前三名分别为Model X、Model S、蔚来ET5T；三年保值率前三名车型分别为保时捷Taycan、奔奔E-Star、比亚迪海豚。
在插电混动榜单中,一年保值率前三名分别为Cayenne E-Hybrid、坦克500新能源、坦克400新能源,,此外,包括Panamera E-Hybrid、领克08、理想L8、理想L9、理想L7、腾势D9、传祺E9车型均进入榜单前十名;三年保值率前三名车型分别为Cayenne E-Hybrid、Panamera E-Hybrid、牧马人4xe。
At present, the car retention rate is still one of the criteria for consumers to consider when buying a car, especially in the case of the second-hand car market and the increase in trade-in, the vehicle with a high value retention rate means that the value in the second-hand car market is close to that of a new car, but the value retention rate is not the only criterion for choosing a car, and the final car purchase decision needs to be judged by combining the specific circumstances and needs of the individual.
Share valuable automotive news every day
Autobots' platform