On October 9, at the Geely Xingyuan listing press conference, Geely Automobile Group CEO Gan Jiayue said, "Geely New Energy will gather to build the Galaxy brand, and the geometry will be officially merged into the Galaxy brand, and 'GEOME' will become the Galaxy's intelligent boutique car series." In the future, Galaxy will focus on the mainstream new energy market, with a product matrix covering A0 to C-class, covering a variety of new energy models such as sedans, SUVs, and MPVs. ”
Geometry is another attempt by Geely to transform to new energy. As early as 2015, Geely proposed the "Blue Geely Plan" to take the lead in the transformation to new energy. In 2018, Li Shufu proposed that "by 2020, more than 90% of Geely Automobile's vehicles will be new energy vehicles", but this goal has not been achieved until now. According to the data, in the first half of 2024, Geely Automobile's cumulative sales volume was 955,700 units, a year-on-year increase of 41%, of which 320,200 were pure electric and plug-in hybrids, accounting for 33.5% of sales.
Among many brands, whether it is popularity or market positioning, geometry does not look eye-catching. In April 2019, "Geometry Auto" was released in Singapore, which belongs to the high-end pure electric brand of Geely Automobile Group, and is parallel to Geely and Lynk & Co. At the press conference, the first model of Geometry Automobile, Geometry A, was announced to be launched, with a price of 15-190,000 yuan after subsidies. However, the high-end brand positioning seems to have failed to meet the recognition of consumers, and the new brand Geometry itself lacks voice, resulting in its launch not going well. Historically, Geometry has launched the Geometry EX3 with a starting price of 50,000 yuan, the Geometry E at the 80,000 yuan level, and the Geometry G6/Geometry M6 at the 150,000 level. By April 2023, Geometry Auto will be merged into the Geely Automobile brand, and its models will be renamed "Geely Geometry C", "Geely Geometry E", "Geely Geometry M6" and "Geely Geometry G6". In September of the same year, Zhejiang Geometry Automobile Sales Co., Ltd. applied for cancellation of registration.
In contrast, the Geely Galaxy series performs very well.
In February 2023, Geely Automobile launched a new mid-to-high-end new energy series "Geely Galaxy", planning to launch 7 new models in 2 years, including four intelligent electric hybrid L series (L5, L6, L7, L9) and three Galaxy intelligent pure electric E series (E6, E7, E8), covering A0 to B electric hybrid products. In May 2023, the Geely Galaxy L7 will be officially launched, with a price range of 138,700-173,700 yuan. As the first model of Geely's new mid-to-high-end new energy series, the Galaxy L7 is equipped with a plug-in hybrid system composed of a 1.5T engine + 3-speed DHT gearbox, with a comprehensive cruising range of 1370km under CLTC working conditions, and competitors are locked in BYD Song PLUS DM-i and other models. Up to now, Geely Galaxy has launched four models: E5, E8, L6 and L7.
It is understood that the sales target of Geely Automobile in 2024 is 2 million units, and the cumulative sales volume in the first eight months is 1.2877 million units, a year-on-year increase of 34%, of which the sales volume of Geely Galaxy series is 124,600 units, a year-on-year increase of 304%. Retail data shows that the model with the highest sales in the first eight months was the Galaxy L7, with 48,790 units, followed by the Galaxy L6, with 41,756 units, and the Galaxy E5 sold more than 10,000 units in the first month of its launch.
The first model after the merger is the Geely Star Wish, which is a pure electric small car with a wheelbase of 2650mm, with a guide price of 69,800-98,800 yuan It is worth noting that Geely Star Wish is not using the Geely standard, nor the Galaxy standard, but the abbreviation of the original geometric English mark "Geometry", which shows that it still has a certain independence.
The merger of Geometry into Galaxy means that Geometry Automobile has become a series under the Galaxy brand, focusing on the smart boutique car market. Perhaps, Geometry can rely on Geely's technical strength and brand endorsement to further enhance product strength and market competitiveness.
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