Since its inception, the U8 has attracted attention for its extreme technology and unprecedented features and experience. Looking up, U8 celebrated its first anniversary on September 20. On the occasion of the first anniversary, Yangwang will upgrade and replace the capacitive steering wheel for the owners of the Yangwang U8 that has been delivered for free, and continue to improve the intelligent car experience.
Looking back on the past year, in terms of products, Yangwang U8 has pushed a total of 7 OTAs and released a new black interior. Relying on the whole direct sales system, Yangwang has released the "Looking Up to the Entrepreneur Circle" plan and organized a number of "Looking Up to the Circle of Friends" entrepreneur owner activities. On the one hand, Yangwang continues to carry out technological upgrades and configuration upgrades, on the other hand, it provides sincere service, creates and builds with users, and shows the high-end and luxury belonging to the new energy era with product quality and user reputation.
Refresh and upgrade the capacitive steering wheel, looking up to the high-end car experience and then upgrading
On the occasion of the first anniversary of the U8's launch, we launched a free upgrade of the capacitive steering wheel and matching combination switches. From September 20th, Yangwang U8 owners can contact the exclusive service butler and make an appointment to enter the store to enjoy free upgrade services. Equipped with a capacitive steering wheel, the system can automatically sense the driver's hand contact, reducing the frequency of taking over reminders during intelligent navigation. At the same time, the turn signal automatically returns, eliminating the cumbersome manual callback.
Not long ago, the official OTA of the high-speed pilot function, based on the perception and planning scheme of the end-to-end large model, can be opened nationwide and easy to open. It is reported that the U8 luxury version of the city pilot function will be launched in the near future, the first to open in Shenzhen, and gradually open to the whole country in the fourth quarter. The upgrade of the capacitive steering wheel makes it easier for users to use the intelligent driving function, and the intelligence and comfort of daily driving have also been improved.
In the past year, Yangwang U8 has completed a total of 7 OTA upgrades, and intelligent technologies such as Yi Sifang parking and AI voice model have been "put on the car" together, creating a common and new car experience for users. In addition, the Yangwang U8 luxury version also upgraded the capacitive steering wheel, released a new black interior, and upgraded software and hardware to continuously improve the user's car purchase and use experience, creating a million-level new energy luxury intelligent enjoyment.
Direct service, sincere and efficient, the store has covered 46 cities across the country
Since the first store in the country landed in September 2023, in one year, Yangwang has quickly built a direct sales system, established a high-quality service team, and quickly laid out direct stores. At present, Yangwang direct stores have spread to 46 cities across the country, basically covering and radiating first-tier and new first-tier cities.
In the full direct sales model, Yangwang adheres to the service concept of "letter to sincerity" to provide users with professional and sincere services. Yangwang provides U8 owners with ultra-long vehicle warranty, lifetime warranty of the first owner's three-electric system and other warranty services, as well as 8 years or 15 times of free maintenance, 8 years of free worry-free roadside assistance, worry-free delivery and other quality exclusive services. In addition, Yangwang has also established an exclusive service group for each car owner, including service butlers and technical managers, to ensure that car use questions can be answered as soon as possible.
Taking the after-sales service of Yunnan Kunming Economic Development and Looking Up Center as an example, in order to provide comprehensive inspection and maintenance services for 22 customers, an exclusive service team composed of 1 service vehicle, 1 mechanical and electrical team leader, and 1 service housekeeper lasted 20 days, spanning 12 prefectures in Yunnan, with a cumulative journey of more than 5,000 kilometers, and carried out remote door-to-door service. In addition, Yangwang has set up an airport shuttle service in many central stores, customers go to the store to inspect and maintain the vehicle before traveling, and Yangwang picks up and drops off the car for free, and when the owner returns, Yangwang will send the vehicle to the airport parking lot in time to maximize the time of the owner.
Take the road of co-construction with users, and continue to expand the circle of friends
More than 80% of the car owners looking up to the U8 are business owners, partners or executives. They intersect by looking up, forming a unique circle of friends who look up. At present, Yangwang has carried out a number of "looking up to the circle of friends" activities in many places, including holding an exchange meeting in the Yangwang Center, inviting entrepreneur car owners to the store for enterprise development exchanges, and relying on car owner clubs around the country, organizing a series of activities to enter the car owner enterprises, and visiting well-known car owners such as Tomson Yipin, Jiumu Group, Xiamen Yaoming Webbing.
With the directly-operated stores as the contact point, Yangwang has created an exclusive space for face-to-face communication with car owners, sincerely listening to and reaching the deepest needs of users for brand services, not only providing worry-free service guarantee in the whole cycle of users buying and using cars, but also actively interacting with users in the high-end market around users' travel, life and other aspects to achieve sustainable growth. During the year, Wang Chuanfu, Chairman and President of BYD Co., Ltd., successively went to Quanzhou, Hangzhou, Shanghai, Nanjing and other cities to deliver cars to entrepreneurs, and had face-to-face exchanges with entrepreneurs.
In the past year, Yangwang has been close to users through the organization and implementation of a number of car owner activities. On the occasion of the official opening of the Shenzhen-Zhongshan Corridor, a super project in the Greater Bay Area, hundreds of U8 car owners gathered to witness the miracle of a great country. At the same time, Yangwang organized off-road activities such as western Sichuan and Xinjiang Zhaosu off-road, as well as Shenzhen coastline cruise, Nanyue Hengshan self-driving and other activities, and carried out long-distance off-road and self-driving camping in the suburbs of the city with car owners. Yangwang also organized car owners to experience and popularize the correct use of the U8 emergency floating water function in the floating pools of BYD factories in Shenzhen and Xi'an.
Adhering to the original intention of building a high-end brand with extreme technology, we look forward to helping users solve the needs and pain points of life and travel through ultimate technology and products, and continuously improve users' enjoyment of high-end cars. Yangwang also works closely with users with efficient and sincere direct sales services, explores more possibilities with entrepreneur car owners, and empowers a better high-end car life.