At today's world premiere launch event for the Xpeng P7+, Xpeng did not announce its pre-sale price.
The Xpeng M03, which started at 119,800 yuan, detonated the market and raised expectations, and it seems that the price setting still needs to be "persuaded overnight" to be set.
However, the pre-sale price will not be far off: He Xiaopeng revealed that in four days, on October 14, Xpeng will announce the pre-sale price of the new car at the Paris Motor Show.
The SUV version of the coupe, the AI Eagle Vision intelligent driving solution, the rear seats are equipped with ventilation/heating/massage as standard, and the co-pilot table and other configurations, judging from the unveiling of the press conference alone, to benchmark the 56E P7+, showing full sincerity.
However, with such configuration and capabilities, how much is the price of P7+?
If you go above 200,000, you have to face up to Jiyue 07 and Xiaomi SU7, and go below 200,000, not only facing BYD Han, but also accepting the test of profitability and production capacity, but it is relatively easier to play an advantageous range.
Today, we start with the P7+ vs. its three rivals and guess its pre-sale price.
First, the mission of leapfrogging
"Leapfrogging" is the key word of Xpeng P7+, and even more, the leap of P7+ is also its two missions.
How so? The most externalized manifestation of this feature is the space of P7+.
On the official poster released by Xpeng yesterday, a new term has taken our attention - "SUV-class coupe", and at the pre-sale press conference, He Xiaopeng also used "hippopotamus" and "space monster" to describe the space of the P7+.
It is a large size that is visible to the naked eye on the outside of the car. The length, width and height of the P7+ are 5056/1937/1512mm, respectively, and the wheelbase is 3000mm, which is the size of a C-segment car.
Manifested in the car, it is the cockpit space of Xpeng's mouth of "leading in the same class", and it is also the legendary "space of D-class cars".
The P7+ has 88% space utilization and 65% effective passenger space utilization.
In order to improve the spatial performance of a low-lying coupe, the optimization of the thickness of the battery pack is an important part.
Thanks to the 800V battery pack with a total height of only 109mm, the P7+ has better vertical space, and the hatchback shape is stacked to free up more headroom for the occupants, bringing 973mm of headroom to the second row.
The size and hatchback advantages of the C-Class are also reflected in the second-row seating and trunk space.
The P7+ has 994mm of second-row passenger space and 157mm of knee room, and the 725L trunk space can be expanded to 2221L after the second-row is reversed, and officially, plus the hidden space, it can accommodate 32+1 20-inch suitcase.
In addition, the P7+ second-row seats are also equipped with ventilation/heating/massage as standard, as well as 10° electric adjustment, etc., which are all comfortable configurations that were previously optional on luxury models.
At a large size, the P7+ still has better power consumption.
The P7+ uses a front double wishbone independent suspension + a rear five-link independent suspension, and the two versions with specific power data are both single-motor versions.
The new model is equipped with a 180kW electric motor + 60.7kWh battery pack, and the CLTC range is 575 km and 602 km depending on the wheel size.
Similarly, the CLTC version with a 230kW motor + 76.3kWh has a range of 685km and 710km, respectively. The top speed is 200km/h.
Xpeng continues to exert its power consumption control capabilities on the P7+, according to the energy consumption data released by the Ministry of Industry and Information Technology, the minimum power consumption of the two single-motor versions of the P7+ is 11.6kWh per 100km, and the maximum power consumption is 12.8kWh.
Since Xpeng has given the P7+ the meaning of "born of AI", and even Xpeng's vision for the next ten years is to be a "global AI car company", the AI Eagle Vision intelligent driving solution that will be launched on the P7+ is of course one of the outstanding advantages of the P7+.
Xpeng, which has always been restrained in the application of LiDAR, has taken off the "horns" of the P7+ and launched a vision solution.
Judging from the currently known information, Xiaopeng P7+ or the whole system is equipped with AI Eagle Vision intelligent driving solution, He Xiaopeng emphasized several times at the press conference that software and hardware are standard, in other words, the new car's intelligent driving software package does not need to pay separately.
The P7+ uses dual Orin X chips and 26 perception hardware, eliminating the higher requirements of LiDAR for environmental perception, and Xpeng's AI Eagle Vision intelligent driving solution applies the Lofic architecture to the front-view binocular + rear-view camera.
In our September 4th article "The popularization of Xpeng's urban intelligent driving, starting with a sensor of 9.9 yuan? mentioned that the Lofic architecture expands the capacity of ambient light information, "restoring the alternation of light and dark in the real scene into visual signals as much as possible, and feeding them into the perception model." In a sensitive interactive environment, it has the calmness comparable to that of lidar.
Under this intelligent driving solution, the vehicle's sensing distance is increased by 125% compared with the previous generation, and it can perceive objects up to 180m forward, and also has the ability to perceive and recognize 49 kinds of obstacles, and use the visual difference to judge the depth distance of obstacles.
What's more, the bulk purchase price of Lofic sensors is only 9.9 yuan each, even if the vehicle manufacturer buys a complete camera solution, the price is much lower than that of LiDAR.
At the same time, the P7+ will also be powered by the AI Dimensity XOS 5.4.0 for the first time, which enables 0-speed activation and in-place XNGP activation, which will coincide with the delivery of the P7+ and will be available in early November.
It's a pity that Xpeng hasn't detailed the intelligent part of the P7+ in detail, and more capabilities and data support may have to wait until the launch conference.
2. 200,000 will live and die?
Pricing is hard, even for pre-sale prices.
Taking the BYD Han EV, Xiaomi SU7, and Jiyue 07 as examples, the price range of the BYD Han EV is 179,800-235,800 yuan, the Xiaomi SU7 is 215,900-299,900 yuan, and the Jiyue 07 is 209,900-299,900 yuan.
They are similar in size to the P7+, and there is some overlap in the advantages, and the P7+ may consider the comparison with them when pricing.
论尺寸，小鹏 P7+（5056/1937/1512mm,3000mm）长宽高及轴距皆优于汉 EV（4995/1910/1495mm,2920mm）；
宽度不及小米 SU7(1963mm)、极越 07(1989mm),轴距与小米 SU7 相同,比极越 07(3013mm)略小。
The space advantage of the P7+ may be seen in the trunk volume, the trunk volume of the 725L is better than the 517L of the Xiaomi SU7 under normal conditions, and the 2221L after folding the second row, which also has a better performance than the Jiyue 07.
Coupled with the technology and design of the short front face, fastback shape, liftback tailgate, and 109mm 800V battery pack thickness, the P7+ has a certain advantage in space as a coupe but with a comfortable concept for home.
In terms of range, the Han EV CLTC, which is also a single motor, has a maximum range of 701km, Xiaomi SU7 Pro 830km, and Jiyue 07 880km, and the Xpeng P7+ currently reaches the highest 710km of the Ministry of Industry and Information Technology.
But the control of energy consumption is Xiaopeng's advantage, He Xiaopeng answered the question of energy consumption in the Q&A of netizens, and added the voice of the owner: Xiaopeng's battery life is always "reverse false standard", this time the challenge is 3 cents per kilometer?
With a power consumption of 11.6kWh/100km, can it really make up for the gap in range?
Combined with the motor power, the 180kW power, 710km range version of the Han EV sub-top version is priced at 209,800 yuan; The 200kW, 700km Xiaomi SU7 is priced at 215,900 yuan; The 200kW, 660km Jiyue 07 is priced at CNY 209,900.
As a new brand, the Jiyue 07 is still in the rising stage, even so, the Han EV with a monthly sales of less than 200,000 units sold 6,979 units in August, and the Xiaomi SU7 with a monthly sales of more than 200,000 units sold 13,100 units.
In particular, the P7+'s intelligent driving is included in the car price, and if the overall price is too high, this part of the cost may mislead consumers who are not familiar with Xpeng in terms of car price.
An interesting phenomenon belonging to Xiaopeng is that its cost performance and intelligent driving ability are equally deeply rooted in the hearts of the people. P7+ is a model that pursues outstanding space, intelligence, and comfort in its class, and the removal of lidar by the AI Eagle Vision intelligent driving solution reduces the cost of intelligent driving hardware, and people are looking forward to a more surprising price.
Expectation is both motivation and pressure.
He Xiaopeng previously revealed that the P7+ is "the world's first AI car", and "I believe that it is a milestone product of China's 'intelligent driving equality'", "equality" and "milestone", these two words bring too much imagination.
At today's debut event, Xpeng described the P7+ as a continuation of the Xpeng P7 series.
For Xpeng, the impact and influence of the P7 on the EV pioneer crowd after its release in April 2020 is self-evident, and in the two years when the P7 series has been a little silent, these early adopters may hope that Xpeng will create another product that is parallel to appearance and intelligence, and even has more surprises.
What will be the pre-sale price of the Xpeng P7+ in the end? 180,000 to make a friend, 200,000 to see the stitches, or 220,000 to fill the configuration?
Is it anchored in the sales target, is it the P7, which leads Xpeng to the new power sales crown, or the current rivals Han EV and Xiaomi SU7?
On October 14th, we will be able to see the tip of the iceberg of the future.
(ENDS)