In the past, we said that "three hundred and sixty lines, the line will be the champion", and in the future, we must not be "the line will be mediocre".
Taking advantage of the National Day, I brushed the latest season of "Thirteen Invitations" with Mr. Li, and the guest of this issue is Lin Xiaoying, an associate professor at Peking University.
The whole film actually discusses China's education system, and through the interviews of students from county middle schools, we can see what kind of people we are cultivating? During the interview, one of the students' answers made me wonder if this was a success or a failure in education.
He said: "To study is to compare yourself with others, and to study is to make yourself reach a higher level, that is, to throw off those who are very poor, and to make yourself a very good person." Because I think that only excellent people deserve a better life. ”
It's hard to imagine the circumstances under which this kind of thinking was born. Teacher Li and I were scared when we heard this.
How terrible and sad it is for a person to take comparing others as the starting point of his life and rely on others to achieve so-called success! He didn't seem to think that life was his own.
In the end, we are in the volume, and we have "sunk" from the volume of society to the volume of school.
Schools located in county towns have increasingly advanced teaching equipment, but teaching innovation has been suppressed.
In fact, it is no wonder that students, teachers, and even policy implementers as principals are not expected to innovate when asked by Xu Zhiyuan.
Looking at the awkward smiles of the principal and teachers, we know that they know better than anyone else the need for "innovation", but everyone is "afraid" of the potential risks after innovation.
And it is precisely innovation that is the best strategy to break the volume.
Why?
Under what circumstances will you fall into the "volume realm"?
It must be a time when the allocable resources are limited, the economy is no longer growing, and the big cake of society cannot be grown, so that people can only "grab" the few remaining resources by spending more time and energy, and maintain even the life that is not as good as before.
How to break?
The answer is innovation!
Illustrate this by the cases I have observed in my life and work.
First, if you are a nail clipper manufacturer, how to break the roll?
As a low-frequency, low-cost category, how do you break the roll and let consumers who already have nail clippers place orders to buy again?
If your idea is to choose lower-cost materials to bring down the price and rely on the price war to roll up, believe me, either gradually lose profits and be forced to withdraw from the battlefield, or there will always be competitors who can do it at a lower price than you can do, and thus lose competitiveness.
We should innovate, and innovation has a way out.
So how can an ordinary nail clipper be innovative?
Mr. Li bought two "expensive" nail clippers some time ago, and I said that a simple nail clippers can solve the problem for three or five yuan?
She said it was different.
I was full of doubts and wanted to see how it was different from regular nail clippers.
One of the nail covers is a nail clipper for paronychia, which I can understand and is relatively common, and the other made me see that ordinary nail clippers still have room for innovation, and it was this small breakthrough that made Mr. Li decide to buy it!
When we cut our nails every day, do we always let our nails fall all over the ground? It's hard to clean up, and you often have to worry about where your nails go!
This nail clipper has "anti-fly fences" on both sides, which can prevent nail splashes well.
You see, just such a micro-innovation, and even a small action with no technical content, makes consumers who already have nail clippers still willing to spend money to buy them.
This is to break through the original competitive environment through innovation and play a differentiation.
Second, do you want to enter the PPT track? How to break the game?
Almost every person in the workplace, no matter in any industry, needs to do PPT to a greater or lesser extent, but from PPT training to PPT resource station, from PPT generation to PPT software, Microsoft and Kingsoft seem to have occupied this market to death!
If you rashly enter this market to roll, capital, timing, talent, and success rate are not dominant, how to break?
Product Innovation!
Through AI technology, you can directly solve the tedious typesetting, color matching, and copywriting in the process of making PPT, and the PPT that originally took a week to do can be completed in 3-5 minutes with AiPPT, 80%!
This kind of efficiency revolution in traditional workflows has opened up new opportunities for PPT and even the office market.
Isn't this a typical case of innovation and breaking the book?
Thirdly, up to 50% of female owners of Xiaomi SU7
Some time ago, Lei Jun broke the news in the live broadcast of the return of the annual speech, the proportion of female owners of Xiaomi SU7 exceeded 40%, counting the situation that men buy but are actually used by women, real female owners may be as high as 50%.
This data has surprised many people, because for the category of automobiles, men dominate, so what did Xiaomi SU7 do right?
First of all, in terms of appearance design, whether it is a tribute to Porsche or color, Porsche's shape pleases women's eyes; A wide range of paint options meet women's pursuit of beauty.
What's more, Xiaomi SU7 has strengthened the sun protection function, which is a boon for women who love beauty.
It's hard to even say that these actions are innovation, but that's innovation, and it's innovation to provide consumers with better choices where others don't pay attention and don't care.
For female users, what they need is not a "vase car" with a fancy appearance but collapsed performance, but a good car with excellent performance, suitable for women's driving habits, and for the sake of women everywhere.
Xiaomi SU7 has grasped this key point and made micro-innovations in many details, which has also made Xiaomi a dark horse from the already war-torn new energy market.
We always complain about the social paper and the study paper, but we never seriously think about how to "break the paper" and what causes the paper.
Please "bet" on your innovation in the future, please do your best to cultivate the innovation of our children in the future, and please put all the resources you can mobilize in innovation.
Columnist
The Yellow River understands operations, WeChat public account: The Yellow River understands operations, and everyone is a product manager columnist. 5+ years of practical experience in operation, Party A and Party B's marketing/marketing/operation experience, good at helping enterprises build an operational growth system from 0 to 1, and has rich practical experience in project management, market research, consumer psychology research, social media marketing, etc.
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