When it comes to Chongli, many people first think of "Winter Olympics Town" and "Ice and Snow Resort". But in fact, unlocking Chongli has long been more than just "ice and snow". Spring flowers, summer summer, autumn scenery, winter skiing, now, this "treasure city" is frequently on the hot search, so that a wave of tourists come to amaze.
A few days ago, when night fell, the lights came on, and the Fulong Four Seasons Town in Chongli District staged a musical fountain laser show. Photo by Chen Liang
Statistics show that as of September 22, Chongli District of Zhangjiakou City has received a total of 5.828 million tourists this year, an increase of 17% over the same period last year; The comprehensive tourism income was 5.98 billion yuan, an increase of 15% over the same period last year.
From "one season of fire" to "four seasons of heat", what are the "secrets" of Chongli?
In spring, the jungle is green, the mountain flowers are blooming, and it is the right time to go out and play; In summer, the average temperature is only 18.4 °C, which is a resort for leisure and summer vacation; in autumn, the sky is high and the clouds are light, and the forests are dyed, you might as well have a hearty outdoor sports; in the deep winter, the snow falls on the mountains, and the powder makeup is jade, like the "ice and snow kingdom...... The four seasons of Chongli have different ways of opening.
"Chongli has a beautiful natural ecological environment and rich historical and cultural resources, especially the location advantage and market advantage close to Beijing and Tianjin." Zhao Lidong, director of the Bureau of Culture, Radio, Television, Tourism and Sports of Chongli District, Zhangjiakou City, introduced that the district clearly regards tourism as one of the leading industries, and has compiled and issued the "Chongli District All-for-One Tourism Development Plan", "Chongli District National Ice and Snow Tourism Resort High-quality Development Plan", "Sixteen Measures to Support the High-quality Development of Chongli District's Cultural Industry and Tourism", etc., to promote the development of all-for-one tourism in all seasons with systematic thinking. At the same time, through sports traction, cultural empowerment, tourism and other ways, we will promote the integrated development of sports, culture and tourism, so that tourists can better appreciate the charm of the four seasons of the Winter Olympic town.
Aerial photograph of the ice and snow town of Taizicheng, Chongli District, on July 17. Photo by Hebei Daily reporter Geng Hui
On September 16, the 2024 Chongli Marathon of Xue Ruyi · started at the National Ski Jumping Center. Along the way, the athletes passed through the Winter Olympic Village, the Fifth Ring Bridge and other Winter Olympic venues and tourist attractions, and experienced the diversity of worship after the Beijing Winter Olympics.
"With world-class competition venues, Chongli is a golden sign to attract tourists." Zhao Lidong introduced that giving full play to the ontological function of the Winter Olympics venues, Chongli is making every effort to build a high-end event gathering area for national ice and snow projects. At the same time, we will promote the expansion of Winter Olympic venues from professional to popular, and from single project to multi-project, so that more people can experience different kinds of fun here.
Nowadays, "going skiing in Chongli" has become fashionable. As a national ice and snow tourism resort, Chongli has built 8 ski resorts with 175 high, intermediate and beginner ski trails, with a total length of 166 kilometers. The Snow Ruyi Ski Resort, which is under construction, will also be put into use in the new snow season this year.
"Snow Country Chongli Outdoor Paradise" is a new business card created by Chongli. In recent years, the local government has promoted the expansion of ski resorts from winter skiing to hiking, camping, cross-country running, mountain biking and other projects in other seasons, and the ski industry has gradually extended to the outdoor sports and leisure industry. "On the basis of upgrading and renovating the original ski slopes, some ski resorts have re-planned and designed mountain bike tracks and hiking routes, and created water parks, parent-child parks and other projects to enrich the travel experience of tourists." Zhao Lidong said that at present, there are six ski resorts in the district that have opened four-season operation.
The scenery of Taiwu Ski Resort in Chongli District taken on August 17. Photo by Wu Diansen
"Delicious" is also the reason why many tourists "want to come to Chongli". In this regard, Chongli has launched a special action to improve catering services in the whole region, and attracted 182 well-known domestic and foreign catering brands such as Starbucks and Pizza Hut to settle down to meet the different consumption needs of tourists. The "Chongli Menu" is carefully crafted, with more than 200 special dishes to delight visitors.
Zhao Lidong told reporters that today's Chongli, "eating, living, traveling, traveling, shopping, entertainment" and other tourism elements are complete and sufficient, and the tourism industry system is improving day by day. At present, there are 4 national 4A-level tourist attractions, 40 three-star or above tourist hotels, 1 national night culture and tourism consumption gathering area, 1 national tourism and leisure block, 1 provincial tourism and leisure block, and 3 tourism demonstration bases (parks and districts) with integrated development of culture, industry, agriculture, sports, research and health care at the provincial level and above.
As an important node in the construction of the Beijing-Zhangjiakou sports and cultural tourism belt, Chongli is striving to sing the "song of the four seasons" of tourism, continue to build a "tipping point" in the cultural tourism consumer market, and truly "move" resources, "live" culture, and "heat" tourism. (Hebei Daily reporter Guo Xiaotong)
Editor: Fan Fan
Source: Hebei Daily client