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99% of people don't know: OPPOSans 4.0 hides the secret of technological aesthetics!
The picture comes from the Internet
In today's rapid development of science and technology, mobile phones have long surpassed the scope of communication tools, evolved into an indispensable part of our lives, and the mobile phone system as a window of human-computer interaction, its design aesthetics have also received more and more attention, OPPO, as a mobile phone manufacturer known for its design, has been committed to creating the ultimate visual experience for users, OPPOSans4.0 font was officially released, its fine-tuning of the numbers "4", "9" and "0", in the digital circle has aroused heated discussions, What kind of design concept is hidden behind this seemingly trivial change? What is the development trend of scientific and technological aesthetics?
1. Fonts, intangible symbols in the digital age
In the era of information explosion, font as a carrier of information dissemination, plays a vital role, it is not only the visual presentation of text, but also carries cultural connotation and aesthetic taste, a good font, can enhance the reading experience, enhance the efficiency of information communication, and even affect the user's perception and emotion of the brand
Digital fonts, as a member of the font family, in the era of science and technology increasingly prominent, from mobile phone screens to computer monitors, from smart watches to car navigation, digital fonts are everywhere, building a bridge between us and the digital world, and OPPOSans as the default font of OPPO mobile phones, its design concept and aesthetic style, undoubtedly represents OPPO's understanding and pursuit of scientific and technological aesthetics
二、OPPOSans4.0:细节之处见真章
The release of OPPOSans 4.0 is not a disruptive innovation, but on the basis of inheriting the advantages of the previous generation, the details are carefully crafted, among which, the most eye-catching is the fine-tuning of the numbers "4", "9" and "0".
The picture comes from the Internet
- Number "4": The old version of the "4" has a closed design, while the new version has been changed to an open design, with cleaner and smoother lines and a lighter and more agile vision
- The number "9": The old version of the "9" has a straight line at the bottom, but the new version has been changed to a curved line, which is more in harmony with the overall shape and more elegant and rounded
- Number "0": The old version of "0" is slightly flattened, but the new version is more rounded and full, more modern and technological
As Chen Xi, OPPO's design director, said: "The new version of OPPOSans4.0 tends to be adjusted between the characteristics of Text and Display fonts, especially optimized for letters and numbers, which are more expressive and more suitable for display and use."
Third, the perfect integration of technology and aesthetics
OPPOSans 4.0's fine-tuning of the numbers is not a random act of designers, but is based on a deep insight into user needs and technology trends
The picture comes from the Internet
- Improved reading experience: The new digital font is more concise and clear, and can maintain good recognition and readability on screens of different sizes and resolutions, improving the reading experience of users
- Enhance visual aesthetics: The new digital font is more rounded and elegant, which is more harmonious with the overall design style of OPPO mobile phones, enhancing visual aesthetics and brand recognition
-In line with technology trends: With the application of new technologies such as full screen and folding screen, users have put forward higher requirements for the visual experience of mobile phone screens, and the design concept of OPPOSans4.0 is to better adapt to these new technologies and trends
Fourth, the development of scientific and technological aesthetics from OPPOSans4.0
The release of OPPOSans4.0 is not only an update and iteration of a font, but also reflects the development trend of technological aesthetics:
- Concise and practical: The design concept of technology products is shifting from functional stacking to simplicity and practicality, paying more attention to user experience and emotional resonance
The picture comes from the Internet
- Details first: users pay more and more attention to the details of the product, and the design of scientific and technological products also pays more attention to the polishing of the details, and strives to reflect the quality and ingenuity in the subtleties
- Personality expression: Technology products are no longer cold machines, but carriers of user personality expression, and technology aesthetics also pay more attention to personalized and emotional expression
5. Conclusion: Science and technology are great because of details
The development of science and technology is inseparable from the ultimate pursuit of details, OPPOSans4.0's fine-tuning of numbers, is the embodiment of this pursuit, it makes us believe that technology is not a cold code, but an art full of temperature and emotion
How will the aesthetics of science and technology develop in the future? What kind of surprise will OPPO bring us? Let's wait and see!
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