Recently, DENZA Auto held a brand launch conference in Singapore, and the right-hand drive version of DENZA D9 was simultaneously released, launching two models of front-wheel drive and four-wheel drive, with a price of 296,888-341,888 Singapore dollars, which is converted into about 1.606-1.849 million yuan, and the starting price is more than 5 times higher than that in China! DENZA Auto once again demonstrated the strength of a world-class luxury brand in new energy technology.
"DENZA Auto will continue to rely on the strength of the global system, accelerate the process of internationalization, build a world-class luxury brand of new energy technology, promote the landing of high-value overseas, and continue to bring new luxury travel experiences that exceed expectations for global users." Regarding the brand's going overseas, Zhao Changjiang, general manager and chief co-creation officer of DENZA Auto, said.
Since its launch in 2022, the DENZA D9 has attracted wide attention with its new luxury configuration of "design, ride, intelligence, driving and safety" and the characteristics of IKEA and IKEA. It broke the monopoly of the joint venture brand in the Chinese market for more than 20 years.
In the two years since its launch, with its all-round strength, DENZA D9 has continuously ranked first in both sales and value retention rate of MPVs in the whole market, and is the fastest new energy luxury MPV to reach 200,000 sales! The hot sales of DENZA D9 have changed the monopoly of foreign brands on the luxury MPV market, and at a price of 400,000 yuan, users can enjoy a better experience of high-tech luxury.
The internationalization process of DENZA Auto is constantly moving, and its global territory is constantly expanding. Since 2024, DENZA Auto has successively expanded into the Southeast Asian market, and after entering the Hong Kong and Cambodia markets, this landing in Singapore has officially started the journey of the first right-hand drive country market.
The launch of the DENZA D9 in Singapore meets the growing demand for luxury MPVs in the Asia-Pacific region and helps the BYD brand reach new heights. Next, DENZA Auto will explore more global markets, let's wait and see.