On September 28, local time, the "2024 Paris · Prince Gong Costume Show" was held at the Wagram Hall in Paris. As one of the projects of the "Sino-French Cultural Tourism Year", this fashion show is hosted by famous fashion designer Lawrence · Xu, showcasing the development results of the integration of excellent traditional Chinese culture and contemporary fashion design.
More than 300 guests from the political and business, fashion, educational, scientific and technological and cultural institutions such as UNESCO, the General Administration of International Relations and Strategy, the National Science and Technology Administration of France, the National Academy of Fine Arts of France, and the Château de Chantilly attended the event.France
On such a vital platform for international cultural exchanges, JDB proudly entered the game as the official designated drink of the show. The assumption of this role is a major practice of the national brand to help the excellent traditional Chinese culture to the world, and it also plays a new chapter of conquering the world with "Oriental Aesthetics + Oriental Taste".
Bring the beauty of the Orient and dialogue with the world
The first "Prince Gong's Mansion Costume Show" was successfully held in Paris, France. This year, the "Prince Gong's Mansion Costume Show" was unveiled again in Paris, and this big show let the world see the excellent traditional Chinese culture, which is being inherited and developed with strong vitality and profound charm.
"Prince Gong's Mansion Fashion Show" is like a bridge, bringing the essence of China's excellent traditional culture to the world's fashion capital. The show not only showcased China's long history and culture and exquisite craftsmanship, but also perfectly integrated tradition and fashion with the help of modern design techniques, allowing global audiences to appreciate the unique charm of oriental aesthetics.
Lawrence · Xu, the director of the fashion show, is one of the internationally renowned fashion designers with the deepest understanding of traditional Chinese culture. Under the leadership of Lawrence · Xu, 48 sets of haute couture costumes were displayed on site, through the integration of representative historical and cultural elements of Prince Gong's Mansion such as "The First Blessing in the World", "Fuqing Youyu", "Haiyuan Smallpox" and "Xifu Begonia", using traditional Chinese colors and traditional intangible cultural heritage crafts such as embroidery, luodian and cloud brocade, with academic research results as theoretical support, through fashion and cross-border methods, to spread the ingenious oriental aesthetics to the world.
Taste the taste of the Orient and show Chinese culture
In addition to the costumes, the participation of the official designated drink of the big show, Jiaduobao herbal tea, also received a lot of attention. JDB joins hands with Prince Gong's Mansion and Lawrence · Xu to showcase China's unique herbal tea culture on the international stage.
As a messenger of cultural communication, JDB is committed to promoting excellent traditional national cultural treasures and showing the profound heritage of Chinese culture to the world, and a series of innovative measures show its sense of mission and responsibility as a national brand.
In recent years, JDB has launched the "New Year's Tank", "City Tank" and "Baoyun Dragon Tank", which integrate the excellent traditional Chinese culture with the trend, present it in a modern way, and constantly innovate and upgrade the consumption scene, enhance the cultural identity and experience of consumers, and seize the opportunity and window period for cultural output.
This year, JDB released a series of theme cans for the Village Olympics, especially to create a deeply integrated and innovative IP of culture and sports co-created by the whole people - Village Olympics, placing the excellent traditional Chinese culture in the broad vision of civilization inheritance, the progress of the times and the development of the world. JDB has linked up with all walks of life, and through these colorful cultural activities and international exchanges, JDB has not only enhanced its brand influence, but also injected new vitality into the dissemination of excellent traditional Chinese culture.
The "2024 Paris · Prince Gong's Mansion Fashion Show" coincides with the Prince Gong's Mansion Museum, Lawrence · Xu and JDB as promoters of traditional Chinese culture, and the three work together to create not only a visual feast, but also a bridge connecting the cultural exchanges between the East and the West. Through two different carriers, clothing and beverages, the show effectively promoted the understanding between different cultures, and also provided a new perspective and way for the excellent traditional Chinese culture to go to the world, promote the global expression of Chinese stories and voices, and continue to enhance the influence of the excellent traditional Chinese culture in the world.