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The incident of the Internet celebrity "Northeast Sister Yu" selling fake sweet potato flour lasted for nearly a month, and today the dust has landed, and the official announcement has finally come out.
The central media informed the Northeast Yujie team that they were fined 1.65 million yuan for suspected false publicity, but such a punishment does not seem to be able to calm the anger of consumers, and some netizens even think that such a punishment is too light.
When there was no sweet potato in the fake sweet potato powder by the fake person, the Northeast Yu sister team also posted a video of complaint on the Internet, and directly burst into tears, not knowing that they thought they were bullied and were the victims.
But with the fermentation of the matter, Sister Northeast Yu directly deleted the apology video, and then the Municipal Supervision Bureau of Chaoyang City, Liaoning Province pointed out that the sweet potato vermicelli sold by Sister Northeast Yu was suspected of false labeling.
Today, the official media also issued a notice that Sister Northeast Yu was suspected of false propaganda and fined 1.65 million, but many netizens said that these punishments were just "a drop in the bucket" for Sister Northeast Yu, which was too light.
You must know that the former Sister Yu is a big Internet celebrity with more than 20 million fans, acting as an agent for many products, relying on her unpretentious image and rural life, attracting many consumers and earning a lot of money, so such a punishment has also caused dissatisfaction among some netizens.
And during the live broadcast, Sister Northeast Yu patted her chest to ensure that the sweet potato vermicelli she sold was absolutely guaranteed in quality and quantity, and the content was "only sweet potato starch, drinking water, and edible alum", and there were no unhealthy additives, and the quality was firmly controlled by her.
At that time, it can be said that a large number of fans "family" were moved, but I didn't expect that now these words have become deception and made the "family" miserable.
The most important thing is that Chaoyang County Liuhe Vermicelli Manufacturing Co., Ltd., which cooperates with Sister Yu, has an unknown problem, and was administratively fined 50,000 yuan in 2022 for exceeding the legal scope of production and operation and overdose of food additives; In May this year, he was administratively fined 10,000 yuan for forging commodity barcodes.
As a big Internet celebrity, it is impossible to understand the supplier's own problems, food safety and other issues before bringing the goods, and we also imagine that Sister Yu can't see the problems of this manufacturer.
But she still sells these things live, and assures consumers that there are no problems, which is obviously irresponsible to consumers, and it is even more illegal.
Sister Yu, who swore in the apology video that she had sent the potato flour for testing, and said that if there was any problem, she would compensate the consumer, but the fact was that the sweet potato flour was suspected of false labeling, and she did not compensate the fans, and even deleted the apology video.
Such a double-standard behavior really chilled the fans' "family", and also caused netizens to abuse and accuse her, and they all said that they were blind, but they didn't expect that Sister Yu, who was honest and honest in appearance and only for her "family", was such a person behind her back.
In addition to the compensation, many cooperative manufacturers have stopped cooperating with Sister Yu after the accident with Sister Yu, and Sister Yu Media has also been suspended from business for rectification within a time limit, and can no longer sell goods live broadcast.
However, most consumers are still concerned about Sister Yu's compensation, and at that time, Sister Yu also stated in the live broadcast room that "fake one pays 10,000", but this verbal statement is obviously not valid, as for the follow-up consumer compensation results, we will wait and see.
References:
CCTV News October 12, 2024 - Penalty of 1.65 million yuan! Internet celebrity "Northeast Rain Sister" false publicity
Beijing News - October 12, 2024 - Penalty of 1.65 million yuan! Internet celebrity "Northeast Rain Sister" false publicity
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