Peninsula All Media Chief Reporter Li Xiaozhe Intern Wu Xinyue
On October 12, the special performance of "Cultural Tourism Benefiting the People and Helping Agriculture to Promote Rural Revitalization" and the "2024 Baoshan Apple Season" were launched in Qingdao West Coast New Area. The event was hosted by Baoshan Town, Qingdao West Coast New Area, and guided by the Culture and Tourism Bureau and Commerce Bureau of Qingdao West Coast New Area, aiming to further polish the brand of Baoshan's apple characteristic industry, drive the cultural tourism to benefit the people with the apple harvest season, revitalize the rural consumption season, build a production and marketing docking bridge, and promote rural revitalization with the integrated development of agriculture, culture and tourism.
At the event site, the crowd was crowded and lively, and the fierce "Fruit King" competition attracted many citizens and tourists to stop and watch. At the event site, five carefully selected, large and plump bright moon apples appeared in people's field of vision, and it was time to start selecting the "fruit king". If you want to become this year's Bright Moon Apple King, you must not only evaluate the sugar content and size, but also be recognized by the randomly selected audience on the spot. "The sugar content of apple number 5 is 14.1! At the same time, it has also been greatly recognized by the audience. In the bursts of cheers, the Mingyue apples planted by Qingdao Fenghe Modern Agriculture Co., Ltd. won the title of "Mingyue Apple King" in this event with its smooth and flawless fruit shape and crisp and sweet taste.
Li Dezhen, the relevant person in charge of the company, said that he was very happy to win the crown of "Bright Moon Apple King" this year, and the high quality of Bright Moon apples is also inseparable from good daily field management. "Mingyue apples are picked until late October at the latest, and the price per catty is between 5 and 8 pieces. Now Mingyue apples have high sugar content and good taste, I hope everyone will come to pick and taste! Li Dezhen said.
The event also focused on Apple to carry out a series of interesting selections. Mr. Xie, a 28-year-old man from Zibo, Shandong Province, won the title of "Master of Breaking Apples with His Bare Hands" with an excellent result of breaking 6 apples with his bare hands in 10.63 seconds.
It is understood that Mingyue apple is the "star product" in the Baoshan apple system, with a refreshing taste, sweet juice and crispy meat, and a sugar content of up to 18%, and has won the gold medal of the 21st China Green Food Expo. Focusing on the unique cultural attributes of the word "bright moon" in "Bright Moon Thousands of Miles to Send Acacia", Baoshan Town, West Coast New Area, Qingdao continues to enrich the beautiful meaning of family affection, filial piety and peaceful reunion contained in Mingyue apples, and actively explores the "new path" of cross-time and space exchange and collision between fruit culture and folk culture. "Mingyue apples are not only sweet and crisp, but also have a very good meaning, I placed an order of 20 catties to give to relatives and friends!" Zhang Yu, a citizen from Qingdao, said.
"Pin Baoshan apples, enjoy the joy of harvest, wish Baoshan apples a big sale, and wish the 2024 Baoshan apple season a complete success!" At the scene, Baoshan Apple promotion ambassadors from all over the country sent messages and blessings to the event through video. In addition, the event also released five special tourism routes of Baoshan Town, such as "Golden Autumn Tour in Baoshan", and tailored a rural golden autumn tour integrating "eating, drinking, playing and shopping" for the masses.
The event adheres to the cultural and plastic tourism and the tourism to highlight the culture, "all the way to the flowers", "Happy West Coast" and other theatrical performances, and at the same time supports the launch of a series of activities such as "Baoshan Apple Season", among them, the "Baoshan Apple" brand precision marketing docking and negotiation activities invited large agricultural products, fruit dealers, and characteristic parks in Qingdao to participate, and help Baoshan apples "go out" in the way of business negotiations, exchanges and tasting; The "Celebrating the Harvest" Yellow River Grand Fair Autumn Festival will create a characteristic cultural tourism market around the venue, display and sell special agricultural products, intangible cultural heritage products and characteristic handicrafts in the new area, and expand the brand influence of characteristic agricultural products; The "Seeking Beauty in the Countryside and Dyeing Baoshan in Autumn" Photo Contest collects excellent photographic works from all walks of life, showing the characteristic agriculture of Baoshan Town and the beautiful scenery of the beautiful countryside, and effectively creating a cultural, artistic and mass "carnival" feast of agriculture, culture and tourism for the masses.
In recent years, Qingdao West Coast New Area has been guided by the construction of the Qilu Model Pilot Area for Rural Revitalization, strengthened the development of advantageous and characteristic industries, and continuously improved the standardization, scale and branding level of fruit production, with a total apple cultivation area of 16,700 mu and a total output of 42,000 tons. As one of the main apple producing areas in the new area, Baoshan Town has adhered to the development of agriculture with industrialized thinking for many years, introduced well-known domestic apple breeding enterprises, committed to variety renewal, quality upgrading, and developed a series of deep-processed products such as cider; Firmly implement the construction of the quality traceability system, sign a letter of commitment with fruit farmers, and strive to ensure the quality and safety of fruits; It has successively held promotion meetings in many large and medium-sized cities in China, such as Hangzhou, Guangzhou, Jinan, and Chengdu, to effectively promote the landmark brand of "Baoshan Apple" across the country, and help rural revitalization with high-quality industrial development.
In the next step, Baoshan Town will continue to devote itself to the brand promotion and market expansion of Baoshan characteristic agricultural products, continuously improve product quality and market competitiveness, comprehensively and diversify the publicity and display of Baoshan Town's characteristic industries and tourism resources, and build the characteristic brands represented by Baoshan apples and Baoshan blueberries into well-known agricultural brands at home and abroad, and help agricultural modernization and increase the income of the masses with more powerful measures.