The battle for the third quarter of 2024 has come to an end, and China's heavy-duty truck market is slowly moving forward on the road of coexistence of challenges and opportunities under the influence of multiple factors such as macroeconomic fluctuations and weak terminal demand. According to the data of the China Automobile Association, the sales of heavy trucks in the mainland in September were 57,712 units, down 7.6% from August and 32.7% from 85,700 units in the same period last year; Cumulative sales in 2024 totaled 682932 units, down 3.4% year-on-year. In the face of many challenges in the external environment, how to break through the fierce market competition has become the focus of the industry.
In the face of many tests in the market, SINOTRUK rose to the challenge and forged ahead. According to the data of the China Automobile Association, in September, China National Heavy Duty Truck ranked first in domestic heavy truck sales with 16,563 vehicles, with a cumulative annual sales volume of 188969 vehicles and a market share of 27.7%, demonstrating the determination of China National Heavy Duty Truck to "strive for the first" and the strength of "stable first". SINOTRUK has always taken technological innovation as the core driving force, continuously improved product safety performance, transportation efficiency and intelligent level, and met the diversified needs of customers for high-efficiency and low-cost operation modes.
Science and technology empower Hannover to make another breakthrough in the diversified journey
As an industry pioneer in China's commercial vehicle field, SINOTRUK has always maintained a global vision, actively expanded its overseas market territory, and explored and opened up new business growth points. At the 2024 Hannover Motor Show in Germany, Sinotruk shined and made a stunning appearance with a series of clean energy products. These ingenious works have attracted wide attention around the world, and they have made breakthroughs in intelligent technology, showing the world the profound heritage and forward-looking vision of SINOTRUK in the field of "future commercial vehicles".
Among them, the newly released and upgraded Yellow River hydrogen internal combustion engine traction train cleverly integrates refined design and cutting-edge intelligent technology to shock the industry: the drag coefficient is reduced to 0.286Cd, and the energy saving of the whole vehicle can reach 15%, demonstrating the extraordinary power and infinite possibilities of China's intelligent manufacturing! SINOTRUK's hydrogen fuel cell tractor is a series of cutting-edge technologies such as hydrogen fuel cell system, electric drive axle, vehicle control and transmission control, with a cruising range of up to 1,200 kilometers and zero carbon emissions throughout the operation. SINOTRUK HOWO Commander PRO pure electric light truck, deeply integrated with intelligent technology, brings users an unprecedented safe and intelligent driving experience. The exhibition of this group of models is the Chinese answer sheet submitted by Sinotruk to actively respond to the global trend of low-carbon and zero-emission times. SINOTRUK will continue to work with partners from all walks of life around the world to deepen exchanges and cooperation, and create a new situation of mutual benefit and win-win and coordinated development.
Innovation-driven development and strengthen the core competitiveness of products
In the ever-changing market environment, the development model with consumer demand as the core and technological innovation as the driving force is the magic weapon for SINOTRUK to stand out. On September 22, the "China National Heavy Duty Truck HOWO New Generation Press Conference" was grandly opened in Zhengzhou, shocking the industry with an immersive national style wealth creation feast. Inheriting the 100-year history of car manufacturing and upgrading 207 product experience innovations, HOWO's new generation of Titanjiang PRO shows its unyielding edge with the extraordinary strength of "all-in-one" and the concept of wealth creation with three effects!
Full attendance and efficiency, casting the strongest engine for cross-border transportation. On September 29th, SITRAK Shandong TIR customer trip came to a successful conclusion. During the event, the two sides conducted in-depth exchanges and discussions on the future development trend of the cross-border transportation industry to further consolidate the cooperative relationship between them. At the symposium, the establishment of Shandong TIR Transportation Alliance was officially announced, marking that all parties will work together to contribute wisdom and strength to the long-term development of the industry.
Cost saving, the way to show wisdom. SINOTRUK SITRAK gas vehicle is the "solar saving champion" in the hearts of many card friends, not only to achieve innovative breakthroughs in the field of power, but also to strive for excellence in economic benefits. SITRAK has always adhered to the path of technological innovation and has never slackened to provide customers with more efficient transportation solutions.
Deeply cultivate the market segment and win the favor of users with high performance and hard power. SINOTRUK has launched a new Howo medium-sized 4×4 independent suspension off-road vehicle that integrates technological innovation and fortitude, with a full-time all-wheel drive design and a maximum wading depth of up to 800mm. Howo medium-sized 4×4 independent suspension off-road vehicle can be called an off-road weapon, hardcore to guard the user's way forward.
Written at the end: The blade of the sword is sharpened, and China National Heavy Duty Truck has forged ahead in the ups and downs, showing fearless courage and outstanding strength. In October, the year-end decisive battle of the heavy truck market has kicked off, China National Heavy Duty Truck pays close attention to the market dynamics, faces the challenges, implements precise policies, and makes every effort to sprint to the top of the annual heavy truck sales, and strides towards the corporate vision of "building a world-class full range of commercial vehicle groups".