Fictional: Su Tong entered the content e-commerce platform, and the sales popularity of "Siddhartha" increased
In September 2024, the top books on each list will be the same as the previous month. "One Sentence Top 10,000 Sentences (Fine)" ranked first in sales on the total sales list, shelf sales list and content e-commerce list, and the first sales volume on the physical store list was "Alive (2021 Edition)".
The first book in September in the fiction category
Content e-commerce list, total sales list, shelf sales list
Writer Su Tong settled on the Douyin platform and walked into the live broadcast room with Hui, driving the hot sales of many varieties. On September 20, 2024, the winner of the Mao Dun Literature Award and writer Su Tong entered Douyin. On September 21, Su Tong walked into the live broadcast room with Hui to share his understanding of literature, reading and life, and also launched new versions of many of his classic works at the same time. Since then, Su Tong's personal account has also released a number of works to continue to share his thoughts and thoughts. In September 2024, among the top 30 content e-commerce sales list, Su Tong's works occupy 6 seats, of which the highest-selling variety is "The Yellow Sparrow", which won the 9th Mao Dun Literature Award. Hermann · Hesse's "Siddhartha" has increased in popularity, and it can be seen on various lists. In recent years, the classic "Siddhartha" has been a frequent guest on the fictional sales list, with high popularity and reputation. Affected by the fact that the book was mentioned many times in the high-profile social reality show variety show "Heartbeat Signal" and the follow-up related short video works continued to ferment on the content e-commerce platform, the sales of multiple versions of "Siddhartha" increased. In September 2024, the work occupies 2, 1, 3, and 1 seats in the total sales list, shelf sales list, content e-commerce list, and physical store list, respectively. In addition, Hermann · Hesse's other classic masterpiece "Demian" also entered the top 30 of the content e-commerce list.
In September, the sales volume of various channels in the fiction category was TOP10
Non-fiction: Creative design has attracted much attention, and health books continue to sell well
In September 2024, non-fiction books with creative design performed well. "666 Things to Write For: A Creative Writing Game Book" topped the total sales list and content e-commerce list, and the top book on the shelf sales and physical store lists is still "If History Is a Group of Meows (14) - The Late Ming and Early Qing Dynasties".
The top book in the non-fiction category in September
Content e-commerce list, total sales list, shelf sales list
Differentiated, creative design helps books sell well. With the improvement of the reading level of the public and the upgrading of the quality requirements of books, it is difficult to meet the diverse reading needs of readers in static and single forms of expression, and books that incorporate creative design and have both "useful" and "interesting" are welcomed by the market. "666 Things to Write For: A Creative Writing Game Book" guides readers to practice creative writing through games, fully mobilizes the enthusiasm of readers' senses and thinking, and ranks first in the total sales list and content e-commerce list in this issue
The health awareness of the whole people has been strengthened, and the health books have performed remarkably. In the post-epidemic era, health and wellness have become a hot topic of social concern. "Comics Explain the Yellow Emperor's Neijing" interprets the earliest existing Chinese medicine work "The Yellow Emperor's Neijing" in an illustrated way, which meets the needs of the current market, and this issue has entered the top 10 of the total sales list, shelf sales list and content e-commerce list at the same time. In addition, food therapy and health books such as "Nourishing and Healthy People's Soup" and "A Bowl of Soup for Health and Dispelling Diseases" have also performed well.
The celebrity effect is significant, and the author's traffic drives sales. In the Internet era, the popularity of the author can naturally bring traffic blessings to the book and promote the increase of salesThe creator of the field of history, "Bohai Xiaoyi", is known for his deep understanding of history and unique way of interpreting it, and has gathered super popularity on the Internet. His latest work, "The Meteorology of the Tang Dynasty (All Three Volumes)", tells the history of more than 160 years from the beginning of the collapse of the Sui Empire to the end of the Anshi Rebellion, and will be listed in the top 20 on the shelf sales list in September 2024.
In September, the sales volume of non-fiction channels was TOP10
Children's category: "Comics+" new and old books work together, and the works of professional award-winning writers fight for strength
In September 2024, the "comics+" books in the children's market will continue to make efforts, and the works of professional award-winning authors will attract much attention. The excavation of self-motivation has always been a pain point for parents to cultivate their children, and in response to this problem, the new book "Self-discipline Changes Destiny: Let Children Become Honor Students Start with Self-discipline" in August ranked first on the list of total sales and content e-commerce. At the top of the shelf sales list and the physical store list is "Jilin Treasure Hunt".
The first book in the children's category in September
Content e-commerce list, total sales list, shelf sales list
The theme of "comics+" is full of creativity, and there are still new books rushing into the list. While the popularity of "comics+" old books continues unabated, new books have also broken through the list by virtue of their advantages in content e-commerce channels. Launched in July, "Comic Children's Flexible Thinking" ranked second in the total sales list and content e-commerce list, with 11 of the top 30 books in the total sales list being "comics+" books, and 3 of them being new books launched in September. These three new "comics+" books grasp the pain points of parents hoping that their children will "dare to fight", "talk about etiquette" and "be able to socialize", and are highly favored in content e-commerce channels. "Comic Boy Adventure: The Way of the Wolf (4 volumes)" promotes the spirit of wolves in the form of cartoons and awakens children's inner motivation, ranking 3rd in the total sales list and 4th in the shelf sales list. "Comic Fun Rules and Etiquette Enlightenment" and "Comic Fun Social Power Enlightenment" ranked 7th and 10th respectively in the total sales list. The award-winning writers of the professional awards have achieved remarkable benefits, leading children's taste of reading. The National Award for Outstanding Children's Literature was established in 1986 to encourage the creation of outstanding children's literature, promote the prosperity and development of children's literature, and have a certain influence in the publishing industry. On the one hand, it reflects the concentrated and full excavation of the creative resources of the award-winning writers by the supply-side publishers, on the other hand, it reflects the recognition of the quality of the content of the award-winning writers' works by parents and children's readers on the market side, and on the other hand, it reflects the role of professional awards in promoting the reading style of readers. In this issue, a total of 10 children's literature books from the National Outstanding Children's Literature Award winning authorship series entered the top 30 in the total sales list. In addition, the same type of "Little Laurel. China's award-winning Changyue Reading Department (Zhuyin Meihua Edition) (all 10 volumes) ranked 12th in the total sales list. In September, the sales volume of children in various channels was TOP10
Note: Content e-commerce mainly refers to the type of e-commerce that uses content (pictures, texts, videos, etc.) as the display form, combined with the user's content interests, and uses algorithm recommendations to achieve book sales.
"Note: The data of the open-book list is based on the sample bookstores in the open-book "Book Retail Market Observation System", and most of the offline channels and some online channels are selected to establish a sample frame, and then the sales volume is calculated, which is highly representative, continuous and neutral.
In 2023, the open-book retail observation system (monthly system) will monitor nearly 6 million varieties. As of June 2024, the open-book book retail market observation system has covered more than 26,000 physical bookstores and online bookstores across the country."
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