Xinhua Finance and Economics, Beijing, October 12 (Reporter Zhang Siwen) According to the data of the Netlink Clearing Company, the industry-wide online payment transactions processed by the Netlink Clearing Platform during the National Day holiday continued to grow, with an average daily processing of 3.267 billion transactions and an amount of 1.2 trillion yuan from October 1 to 7, an average daily increase of 22.70% and 5.39% respectively compared with last year's "Eleventh" holiday.
Travel, stay-at-home, sports, shopping...... Nowadays, people have more diversified ways to spend the National Day holiday, and the new consumption shows vigorous vitality. Under the combined effect of policy support, market demand and many favorable factors, all localities have empowered traditional culture with new ideas and technologies, created new consumption clusters, met the diversified needs of consumers, and demonstrated the vitality of China's new economic consumption. Consumer finance companies have also achieved good results during this long holiday. According to the "Eleventh" data released by some consumer finance companies, compared with the same period last year, the number of service users and transaction volume have increased.
The 11th holiday stimulates residents' consumption demand for tourism and other consumption and hands over the "enthusiastic" consumption answer sheet
At present, promoting economic growth and expanding consumption are the foundation, and stabilizing confidence is the key. In the past 11th holiday, the consumer field handed over an "enthusiastic" answer.
According to preliminary statistics from the Ministry of Transport, from October 1 to 7, it is estimated that the total number of cross-regional people in the whole society will be about 2.008 billion, with an average daily increase of 4.1%. According to the data center of the Ministry of Culture and Tourism, during the 7 days of the National Day holiday, 765 million domestic trips were made across the country, a year-on-year increase of 5.9% on a comparable basis and an increase of 10.2% over the same period in 2019; The total travel expenditure of domestic tourists was 700.817 billion yuan, a year-on-year increase of 6.3% on a comparable basis and an increase of 7.9% over the same period in 2019.
During this year's National Day, border inspection agencies across the country guaranteed a total of 13.098 million Chinese and foreign personnel entering and exiting the country, with a daily average of 1.871 million people, an increase of 25.8% year-on-year, and the peak of single-day entry and exit customs clearance was October 5, reaching 2.035 million people. Among them, 7.589 million mainland residents entered and exited the country, an increase of 33.2% year-on-year; the number of residents from Hong Kong, Macao and Taiwan was 4.494 million, an increase of 13.2% year-on-year; There were 1.014 million foreigners, an increase of 37.2% year-on-year.
On October 8th, Lexin's installment music mall released the National Day holiday consumption data, from October 1st to October 7th, the sales volume of goods related to the holiday increased significantly, and the turnover of outdoor shoes and clothing, accessories and other sub-categories doubled month-on-month. Among them, the transaction value of outdoor footwear and clothing increased by 157% month-on-month.
"During the National Day of the 11th National Day, the data of the installment music mall showed that the sales of tourism-related products increased significantly month-on-month, and the sales of many sub-categories such as outdoor shoes and clothing doubled month-on-month. Among them, the transaction value of outdoor footwear and clothing increased by 157% month-on-month. According to the relevant person in charge of Lexin, during the National Day, the consumption of smart devices such as smart phones, photography and video, and audio-visual entertainment also continued to grow, of which photography and video increased by 23% month-on-month, and audio-visual entertainment increased by 34% month-on-month.
"Second-hand goods have also grown significantly, mainly concentrated in the category of second-hand digital equipment, showing that young people's consumption concepts have changed, and they attach importance to the rational consumption of electronic products. According to the data of the installment music mall, the turnover of second-hand computers increased by 12% month-on-month, second-hand mobile phones increased by 11% month-on-month, and second-hand computers increased by 10% month-on-month. At the same time, the consumption of accessories and household furnishings has increased significantly, which is affected by the consumption of weddings during the National Day to a certain extent. The person in charge said that the data of the installment music mall showed that the turnover of accessories and accessories increased by 175% month-on-month, home decoration increased by 71% month-on-month, and popular accessories increased by 18% month-on-month.
The prosperity and activity of the National Day consumer market is a testament to China's strong resilience and great potential. Liu Aihua, spokesman of the National Bureau of Statistics, said that the National Day holiday has further stimulated residents' consumption demand for tourism and travel, coupled with the further effectiveness of the trade-in policy of consumer goods, and the continuous implementation of relevant policies to stabilize employment and promote income increase, consumption is expected to continue to expand and improve quality.
Policy support to promote consumption and financial empowerment in multiple scenarios
The meeting of the Political Bureau of the CPC Central Committee held before the National Day pointed out that "it is necessary to combine the promotion of consumption with the benefit of people's livelihood", and various regions and departments have launched a number of preferential policies such as cultural and tourism consumption and trade-in to activate the holiday economy. In response to the country's policy guidance of expanding domestic demand and promoting consumption, consumer financial institutions have launched a series of consumption promotion activities to stimulate consumption potential and help economic recovery.
In the first half of the year, 14 departments, including the Ministry of Commerce, issued the "Action Plan for Promoting the Trade-in of Consumer Goods", aiming to gradually establish an effective mechanism of "easier to remove the old and more willing to replace the new" through policy guidance and support, so as to expand domestic demand and meet the needs of the people for a better life. The State Administration of Financial Supervision (SAFS) has also issued the Notice on Promoting Non-Bank Financial Institutions to Support Large-scale Equipment Renewal and Trade-in of Consumer Goods. Financial institutions have actively responded to the policy call and launched a series of "trade-in" related activities.
Industry insiders pointed out that the recent intensive implementation of the capital market and real estate steady growth policies, superimposed on the National Day holiday effect, has effectively boosted consumer confidence and ushered in a new round of consumption boom. At present, the traditional consumption pattern of the mainland is quietly changing to a more experience-oriented and personalized consumption demand.
During the National Day holiday, consumer finance companies actively promoted the high-quality development of service consumption, and through multi-platform cross-border cooperation, they strived to help consumers experience diversified new scenarios such as cultural and entertainment consumption, sports consumption and green consumption. According to the person in charge of immediate consumption, during the eleventh period, the company served a total of 492,000 new users, and the cumulative transaction volume exceeded 7.474 billion yuan.
The relevant person in charge of Lexin said that under the consumption of the old for the new, during the 11th National Day, the sales of kitchen and bathroom appliances and kitchen and bathroom products increased significantly. The transaction value of kitchen appliances increased by 150% month-on-month, and the number of transactions increased by 440% month-on-month; Kitchen and bathroom increased by 99% month-on-month, and the number of transactions increased by 57% month-on-month; Refrigerators and washing machines increased by 20% month-on-month.
The relevant person in charge of China Post Consumer Finance Company said that the company will deeply integrate consumer financial services with shared travel platforms to promote the integrated development of business, tourism, culture, sports and health. "For consumers who choose green and low-carbon travel, by opening a 'carbon account' to form and continuously accumulate personal carbon reduction, they can redeem corresponding benefits such as interest-free or point rights. Through these activities, the green lifestyle can be measured, stored, displayed, and accumulated to accelerate the expansion and broadening, so as to achieve effective incentives for green consumption, and it is also a positive practice for consumer finance companies to do a solid job in green finance. The relevant person in charge said.
According to the relevant person in charge of Haier Consumer Finance Company, with the support of the policy of "trade-in" and promoting the high-quality development of service consumption, in April this year, the company restarted and upgraded the installment business of home appliance scenarios, and launched the "Smart Home Installment", which covers Haier refrigerators, air conditioners, washing machines, TVs, smart door locks, and three-winged bird whole-house smart home and other fields.
"After the 11th event, the installment mall will continue to launch a large number of discounts, discounts, interest-free and other preferential benefits, continue to serve the shopping needs of young users, help merchants establish user connections with young consumer groups, and help the market achieve both supply and demand." Yan Shu, vice president of Lexin and head of the technology retail division, said.
Editor: Xing Lisha
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