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"Northeast Rain Sister" starts to refund one and lose three! Investigation → the beginning and end of the incident

On September 23, a blogger posted a video saying that he bought sweet potato vermicelli from the live broadcast room of "Sister Yu" and sent it for inspection, "It was found that the sweet potato vermicelli was mixed with tapioca starch and there was no sweet potato ingredient." Benxi County, Benxi City, Liaoning Province, where "Northeast Sister Yu" is located, quickly formed a joint investigation team led by the Market Supervision and Administration Bureau with the participation of multiple departments, and immediately sealed the sweet potato powder sold in the live broadcast room of "Northeast Sister Yu" and sent it for inspection.

On October 12, the investigation team concluded that after investigation, Sister Yu's media claimed that sweet potato vermicelli in the live broadcast was inconsistent with the facts and was a false or misleading commercial promotion, and punished Sister Yu in accordance with the law.

After "Sister Northeast Rain" issued an apology

The team has started to refund one and lose three

On the evening of October 12, the Douyin account of "Sister Northeast Yu" issued an apology statement, saying that during this time, the team has actively cooperated with the investigation of relevant departments, accepted the handling opinions and punishment results of relevant departments, and is willing to bear relevant legal responsibilities. We will effectively protect the legitimate rights and interests of consumers, carry out comprehensive internal rectification of the company, and assume corresponding responsibilities. I would like to extend my most sincere apologies to fans, consumers and public media friends for this incident.

On the evening of October 12, the Red Star News reporter learned from the customer service of the anchor "Northeast Sister Yu" that the team had started the work of refunding one and paying three for consumers who purchased vermicelli.

According to the customer service, for the period from October 1, 2023 to September 30, 2024, consumers can find customer service to register and verify. For orders sold in the window of the "Northeast Yujie" account, live broadcast and authorized accounts, after verification, consumers will be refunded one and compensated three, and the refund will be refunded within 7 days.

From controversy to punishment

The reporter of the main station investigated the whole story of the "Northeast Rain Sister" incident

What is the process of the punishment of "Sister Northeast Yu"? Is the "Northeast Rain Sister" outside the short video the same on the outside of the video? CCTV News reporters investigated this.

The reporter came to Benxi Manchu Autonomous County, Liaoning Province, where the "Northeast Sister Yu" is located on October 9, and it is understood that the investigation team has done two tests on the investigation of the "Northeast Sister Yu".

"Northeast Rain Sister" starts to refund one and lose three! Investigation → the beginning and end of the incident

Hu Yibing, director of the Market Supervision and Administration Bureau of Benxi Manchu Autonomous County, said, "When we went to the site for inspection, we only had two packs (samples), and they had already been seized for random inspection. The first is basically in line with the national food safety standard for vermicelli, and the second is to test the content of sweet potato and cassava flour. ”

Hu Yibing said that because the first test was relatively simple, the test results had already come out before the "Eleventh", and on September 30, "Northeast Yujie" also showed the content of the report on social media accounts.

"Northeast Rain Sister" starts to refund one and lose three! Investigation → the beginning and end of the incident

The second test is the test of whether the sample contains tapioca flour, which netizens are generally concerned about, and the test results have not been released due to the relatively complex procedure. In fact, "Sister Northeast Rain" has been the first to know the mystery, but has not announced the test results on social media. It is understood that the market supervision department already knew that there were no sweet potato ingredients in the sample, but this report alone could not confirm her illegal act of false advertising, and the law enforcement agencies also needed to find a key piece of evidence - that is, whether she knew about the composition of sweet potato flour.

"Whether you know" the composition of sweet potato flour is the key to qualitatively

Does "Sister Northeast Rain" know about it? In order to find out the truth, the investigation team rushed to Chaoyang, Liaoning Province and retrieved relevant information on the cooperation between the manufacturer and the "Northeast Sister Yu".

"Northeast Rain Sister" starts to refund one and lose three! Investigation → the beginning and end of the incident

The evidence brought back from Chaoyang completely changed the attitude of "Sister Northeast Yu" and also completely changed the conclusion of the investigation.

"Northeast Rain Sister" starts to refund one and lose three! Investigation → the beginning and end of the incident

Two days later, the Market Supervision and Administration Bureau of Benxi Manchu Autonomous County issued an announcement: it confirmed that "Sister Northeast Yu" had "made false or misleading commercial promotions" in the live broadcast and punished her.

"Northeast Rain Sister" and team members

Most of them are not villagers in Moshiyu Village

"Northeast Sister Yu" has gained a large number of fans by shooting short videos of rural life, and the main place of life in her short video is a small village called Moshiyu, many netizens questioned that "Northeast Sister Yu" is not a villager in the village, and the village is just a film and television base for shooting short videos. So what are the facts? The reporter came to Moshiyu Village to listen to what the villagers had to say.

Villagers told reporters that the apprentices of "Sister Yu" also rented houses in the village, which were specially used to shoot short videos and live broadcasts. In the eyes of the villagers, these people are not documenting rural life but acting on it. Villagers said that "Sister Northeast Yu" is indeed a rural person, but "Sister Northeast Yu", who can do farm work, gradually found that performing farm work in short videos is much more profitable than doing real farm work.

"Fake one pays 10,000" may be difficult to gain support

In response to the problem that netizens were concerned about "Sister Northeast Yu" claiming to be fake and losing 10,000 yuan in the live broadcast, the reporter interviewed the investigation team and got the reply: After calling up the complete video of the live broadcast of "Sister Yu" selling goods in the "Northeast Rain", the staff found that when "Sister Yu" said that there was a premise that if the sweet potato flour was marked with glue, it was not a problem with tapioca flour.

Combined with the complete context of the live broadcast, the staff said that even if consumers file a lawsuit with the court for "fake one compensation of 10,000", it is difficult to support the existing evidence.

Source: CCTV News