Someone started a live broadcast on the Internet in order to avoid the drinking bureau, but accidentally became the top anchor of Xiaohongshu.
Someone failed in his own marriage and became an emotional advisor, but he became an electronic girlfriend of two million people.
Some people's main business has been hit hard, and they have revitalized themselves purely by relying on their side hustle for three months.
And these people above are all the same person - Li Dan.
In the days when he was abandoned by talk shows, he went to Xiaohongshu to open up a new track of live broadcasting.
Unexpectedly, he really made the live broadcast room popular.
The number of fans increased by nearly 600,000 in three months.
The live broadcast room has repeatedly ranked first on the Xiaohongshu buyer list.
Ranked in the top five in terms of average viewership per game.
In fact, Li Dan has turned over a lot of cars in the area of bringing goods.
A few years ago, he appeared in the live broadcast room with his ex-wife Kuroo-chan.
I saw that the number of people who placed orders in the live broadcast room was far lower than the number of viewers.
Li Dan opened his mouth and scolded, "185,000 people, 180,000 is garbage." ”
This caused an uproar at the time.
Later, Li Dan brought women's underwear on Weibo.
The copywriting is "an equipment that makes it easy for women to lie down and win in the workplace".
It is considered an insult to women.
Li Dan was also fined 870,000 yuan by the Market Supervision Bureau for this matter.
No one expected that now he would be able to squeeze into Xiaohongshu's live broadcast track.
I watched a few games and found that Li Dan took a different path this time.
Nowadays, the Xiaohongshu live broadcast track is very volatile.
Or make a niche character.
Or a little eye-catching flower work.
For example, Dong Jie's "Years Are Quiet" live broadcast room;
celebrity Zhang Xiaohui's "Taste Life" live broadcast room;
There is even a "variety of big coffee" live broadcast room created by Jiang Sida.
Li Dan also found another way and turned the live broadcast room into an "emotional radio".
The main thing is to read letters from netizens and help them solve some emotional problems.
Who would have thought that a person who can't even handle his own emotional problems can help others solve problems.
The way to bring goods is also unique.
The live broadcast room focuses on a self-service shopping.
The commodities have become the props for him to carry out the emotional radio.
Read something that is too explosive.
He smoked beef jerky and calmed down.
Sometimes I choose a more abstract way and hang the ear-hanging coffee directly on my ears.
I have to say that people who have studied mass entertainment are indeed different.
This kind of soft implantation method of bringing goods is more effective.
And most viewers regard the act of buying things as a subscription to an emotional radio station.
After all, the content of the letter from netizens is too exciting.
Someone found out that his roommate was in love with his 50-year-old doctoral supervisor;
Someone was used as a dating tool by two colleagues who were having an extramarital affair;
One of the most explosive is that the letter writer tells a story of derailment from three perspectives.
This netizen found out that her husband cheated on the company's intern and hesitated to divorce.
The reason for her hesitation turned out to be that she was afraid that she would meet a scumbag in the next relationship.
So it's better to live with the one in front of you.
On the other hand, Xiao San was reluctant to share a husband with the contributor and proposed to break up.
As a result, the scumbag collapsed.
On the one hand, he is reluctant to pay for his original match.
While constantly pestering the younger junior.
In fact, I just want to reproduce "Burning Winter".
And this netizen was actually caught by the scumbag PUA, and believed the man's nonsense that he was reluctant to let her go.
even began to empathize with the scumbag.
In the letter, she helped her husband ask Li Dan who should be chosen......
What's even more explosive is that at the end of the junior internship, she also gave the junior a parting gift......
As it stands, she is not divorced.
But her husband and the mistress got back together and bought a house for each other.
There are more bloody situations than above, and there are many more in Li Dan's live broadcast room.
Li Dan's popularity in reading letters is similar to the success path of other emotional bloggers.
All of them capture the nature of human beings who love gossip.
Watching gossip is like eating spicy strips.
It's not nutritious, but it's exciting and happy.
Eating melons at zero cost is also the fastest way to attract attention.
The continuous letters from netizens just provided a steady stream of melon-eating materials for Li Dan's live broadcast room.
There are even some stories that will appear in the follow-up.
This feeling is the same as chasing serialized novels, and the user stickiness will naturally get higher and higher.
Lezi people not only love to watch gossip, but also love to listen to jokes.
When Li Dan reads the letter, he encounters too explosive content, and there will be some reactions.
Sometimes they will read the letter in a simulated tone to amplify the emotions in the text and create an entertaining atmosphere.
And some netizens themselves are high-quality writers, and the excitement of the content of the letter surpasses the talk show.
A sister described her husband's cheating during pregnancy and said:
"I probably married into a big family, after all, the young master took a concubine during my pregnancy."
sarcastically mocking her husband's cheating partner, she described:
"The other party is a medical beauty sister, very beautiful, hahaha."
Praise and depreciation, full of ridicule.
And in the end, her yin and yang father-in-law forced that part of the porridge shop, which was funnier than a talk show.
(*Pay now, eat later)
At first, there was suspicion that these stories were made up.
Some people also appeared in the slice comment area, proving that reality is more bloody than stories.
However, the vast majority of netizens don't care about whether it's true or not.
Only care about getting new or happy emotional experiences from the story.
Li Dan captures more than just the entertainment mentality of the public.
As a sociological person, he has experienced a lot of controversy.
He knows very well that only by saying what the audience wants to hear can he keep the traffic.
Li Dan once taught Xu Zhiyuan how to make more money with less scolding in "Thirteen Invitations".
His secret is to tell less truth and not challenge the public.
In particular, you can't say things that most people dare to think about and dare not say.
Li Dan took control of the traffic password of mass entertainment in 2017.
Now it can only be said that it is more perfect.
And the best way to cater to the audience in an emotional show is to provide emotional value.
To put it bluntly, it is to put yourself in the posture of a listener.
Package yourself as an "electronic girlfriend" for netizens.
This is a shortcut that many emotional bloggers have experimented with.
So the road is relatively smooth.
And Li Dan's reproduction was very successful.
For example, a girl who reunited with her ex-boyfriend wrote to inquire about emotional problems.
After the reunion, the two are in an ambiguous period.
She thinks that being happy is the most important thing, and it doesn't matter if they are not together.
But she's also wondering if she's going to be sure.
So I wanted to test the boy's attitude when the other party celebrated his birthday.
Li Dan felt that the girl was thinking about it, which showed that the most important thing for her was not to be happy, but to be together.
At the same time, it is recommended that the girl change the content of the temptation to:
"I don't know if I will accompany you on my next birthday, I just hope you have a happy birthday."
If you want to catch it, don't show it.
Advice is useful.
But just giving advice, Li Dan's role is just a tool to solve puzzles.
So he added two more sentences.
said that the advice was not to help netizens chase men, but to think that this would be a better mentality for netizens.
The addition of these two sentences created a feeling for the audience:
He put the believers first.
Li Dan has also transformed from a person who gave advice to a best friend of the letter.
And the universal emotional value is the key to transforming him from the "personal girlfriend" of the letter to the "electronic girlfriend" of the public.
The people who wrote the letters in the live broadcast room came from very different living environments.
There are stories that are too explosive, and naturally there are problems that most people will face.
Including emotional confusion, workplace experience, family of origin.
These letters have built the live broadcast room into a microscopic model of the real world.
Many viewers can find detailed resonance in the story.
And Li Dan commented with the golden sentence of the bystander, which further aroused the emotional resonance of the audience.
can quickly turn the fun people who read the story into personal fans.
Friends who have watched his live broadcast should be able to feel it.
Many of the advice he gives is difficult to implement in reality.
For example, netizens asked how to face PUA in the workplace.
Li Dan suggested that if the other party can't fire people casually, then don't resign and go crazy directly.
There is also a live interpretation of the way to go crazy.
He said it was quite enjoyable, and the audience was also very enjoyable to watch.
But this way of coping can only be fun in the live broadcast room.
Contributors have endured PUA because they don't dare to go crazy casually.
After all, it's hard to determine whether it's more painful to be treated as a madman, or whether it's more painful to continue to be treated as a PUA.
Some netizens asked:
Since the pain of the past has been internally consumed, how can it be resolved.
Li Dan suggested that netizens write down the painful things.
The rhyming jokes were posted on Xiaohongshu.
This will not only allow the pain to be distributed.
Maybe one day it will be popular.
In fact, people who are suffering from internal friction because of a certain past event are more afraid of being negatively evaluated by others.
Since the advice is so frivolous, what kind of emotional value does he offer?
Personally, I think it's probably sharing and recognition.
Many times, the person concerned asks emotional or emotional problems for a very similar purpose to internal friction.
They don't want the perfect solution, they need to talk to the outside world.
And the desire to listen to the reasonableness of the existence of this emotion.
Coincidentally, Li Dan had already discussed the issue of internal friction with Wang Jianguo in the podcast.
He summed up the events that led to internal friction as a knife stuck in people's bodies.
When the knife is drawn, the person may die instantly.
But if you don't pull it out, you will live forever on this sword.
And began to enjoy the pain that this knife brings.
These words completely stepped on the pain point of internal friction.
In fact, he can get through the emotional track, which has a lot to do with the character he has always insisted on.
Li Dan once said in an interview with Xu Zhiyuan in "Thirteen Invitations":
He hates the sublime.
Therefore, what he has established in front of the public has always been a character that focuses on individual feelings.
And has been deconstructing the sublime for the sake of the individual.
In the sixth season of "Wonderful Story", there is an issue about the debate on "saving famous paintings or saving cats".
Li Dan, as the party of "saving the cat", dissolves the sublime while pushing the meaning of the individual to the extreme.
At that time, this content also became his highlight scene.
Sometimes, though, focusing too much on the individual can make people feel selfish.
This is also the controversial part of Li Dan.
He said in an interview with Lu Yu:
If the shortcomings are exposed long enough, a way will be found to turn the shortcomings into advantages.
Now, Li Dan has really found it.
Emotional issues are very personal topics and therefore very much about individual feelings.
Especially in an unbalanced emotional relationship, it is completely from the perspective of the individual, analyzing the problem and making suggestions.
In fact, it is the easiest way to reduce daddy's taste and arouse empathy.
It can only be said that Li Dan is indeed very suitable for this track.
Recruit black in reality and become popular in live broadcasts.
This routine has been successful before.
For example, netizens' only network in domestic entertainment - Zhang Dada.
However, recently, Zhang Dada has lost all the popularity he has accumulated because of his participation in "Return to Reality in Ten Days".
And Li Dan is now eating a wave of traffic.
But whether it can be retained, that has to be seen.
Finally, I still recommend that everyone just watch the live broadcast for fun.
There are some ways to deal with problems, don't try them lightly.
That's all for today, we'll see you tomorrow!
Bye-bye!
The picture in this article comes from the Internet
Editor: Plum