Recently, there is a hot topic on Weibo: #iPhone16在印尼面临销售禁令#.
Yes, you read that right, not in the country, but in Indonesia. From September to now, Apple's iPhone 16 series has been on the market for nearly a month, but it has not yet landed in the Indonesia market. The news that the new iPhone 16 launched by tech giant Apple may not be able to enter the Indonesia market has sparked widespread attention and discussion among local netizens.
TKDN certification failed:
Indonesian Industry Minister Agus Gumiwang Kartasasmita told the media at an event held at the Kempinski Hotel in Jakarta on October 8 that the iPhone 16 will not be allowed to be sold in the country unless Apple fulfills its investment commitment and updates its Local Content Requirement Certification (TKDN)!
TKDN certification requires goods and services to use locally produced components and components with a "localization rate" of at least 40%. While Apple has previously received this certification, its certificate has now expired, and the extension of the TKDN certification is still waiting for Apple to realize further investment.
Unfulfilled Investment Commitments:
This is the main reason why the iPhone 16 may be facing a ban.
Indonesia requires Apple to update its content requirements for certification and invest further in the country. However, Apple's actual investment was only Rp1.48 trillion (about 671 million yuan), which is lower than the total investment of Rp1.71 trillion it promised. As a result, ZF Indonesia believes that Apple has failed to meet its investment commitments, which is one of the reasons why the iPhone 16 failed to pass the TKDN certification.
Market Impact:
The launch of the iPhone 16 in the Indonesian market was hampered by the failure of the iPhone 16 to pass the TKDN certification. If Apple cannot regain TKDN certification in Indonesia, it will become difficult for Indonesian consumers to buy the iPhone 16 and may need to turn to Apple stores in other countries, such as Malaysia, Singapore and other places.
This will have a negative impact on Apple's sales in the Indonesian market, especially in the context of the decline in iPhone sales in the Longo region, and the loss of the Indonesian market will further exacerbate Apple's market pressure.
Reaction from local netizens:
It has also attracted widespread attention and discussion among local netizens, with some netizens supporting ZF's approach and believing that it is important to meet local requirements; However, some netizens expressed dissatisfaction with this, and Apple should not be forced to invest in this environment. Whether Apple can solve the problem in the short term, the certification and investment problems it faces in Indonesia will be an important factor in determining whether the iPhone 16 can enter the Indonesian market smoothly.
In addition, Indonesia recently imposed a ban on Pinduoduo's e-commerce platform Tem, citing the platform's business model as perceived as creating vicious competition for local SMEs. Behind this series of measures is a demonstration of ZF's determination to protect the local industry, and a warning to other international brands that may face policy challenges when expanding their markets.
Overall, Apple's iPhone 16 sales ban in Indonesia is a complex issue involving multiple aspects such as certification, investment and marketing, and this ban is undoubtedly a challenge for Apple, so the sales prospects of the iPhone 16 series in the Indonesian market have become uncertain. Therefore, Apple needs to take proactive measures to deal with this problem to ensure its stable development in the global market.
At present, Apple has not responded to this matter, and it is not yet known whether the iPhone 16 series will successfully land in the Indonesia market.