Yao Haiying, chairman of Changjiang Business Daily and founder of the Public Welfare Alliance, attended the launching ceremony.
The college teams participating in the competition are full of vitality. The picture of this edition was taken by Wu Wei, a reporter from the Yangtze River Business Daily
On October 13, the opening ceremony of the "21st College Student Entrepreneurship Marketing Competition" hosted by the Yangtze River Business Daily and the Hubei Youth Entrepreneurship Promotion Association was a complete success.
Yangtze River Business Daily News ● Yangtze River Business Daily reporter Li Jing
In the golden autumn of October, the osmanthus is fragrant, and on the shore of the East Lake in Wuhan, it is full of passion and youth.
On the afternoon of October 13, the multi-functional hall of the Bosom Friend Media Group Building was crowded and full.
In order to actively implement the spirit of the No. 1 Document of the Central Committee, further stimulate the enthusiasm of Wuhan college students for innovation and entrepreneurship, fully display the achievements of science and technology innovation education in colleges and universities, and promote the docking of college students' innovation and entrepreneurship projects with rural industries, the "21st China College Student Entrepreneurship Marketing Competition and the 5th Rural Revitalization Consumption Assistance College Student Public Welfare and Agricultural Entrepreneurship Marketing Competition" jointly sponsored and undertaken by the Yangtze River Business Daily and Hubei Youth Entrepreneurship Promotion Association was held here.
More than 300 teachers and students from 36 colleges and universities in Hubei gathered together to shout the loud slogans of their respective participating teams, and jointly kicked off the prelude to this competition in a youthful heat wave.
It is reported that the competition is guided by the Hubei Provincial Federation of Industry and Commerce and the Hubei Provincial Student Federation, and co-sponsored by the Yangtze River Business Daily, the Hubei Youth Entrepreneurship Promotion Association (hereinafter referred to as the "Hubei Youth Innovation Association"), and the Youth League Working Committee of Wuhan East Lake High-tech Zone.
Helping youth innovation and entrepreneurship run out of "acceleration"
Youth show style, entrepreneurship to win the future.
On October 13, the finals of the 21st College Student Marketing Competition and the 5th "Rural Revitalization Consumption Assistance" College Student Public Welfare and Agricultural Entrepreneurship Marketing Competition were officially launched. Since the launch of this competition, the organizing committee has received an endless stream of application forms from well-known universities such as Wuhan University, Zhongnan University of Economics and Law, Hubei University of Technology, etc., fully feeling the enthusiasm of college students to actively participate in social practice and help rural revitalization.
Gong Yuancui is the organizer of the team at Changjiang Vocational College. In the team style display of the launching ceremony on the day, she led several freshmen of the school to shout their slogan on the stage: "Young ambition is not sorrowful, and there is a dream Lingyun vow to rest." She said that from the participant to the organizer, the competition has witnessed her growth and transformation, and now, the participation of the younger students will inject fresh blood into the competition.
Among the college students at the event, there were not only familiar faces who had participated in the four competitions, but also ignorant freshmen who had just stepped into the university campus. Some of them were full of confidence, some were nervous and excited, but they all said that they would devote themselves to the competition with the fullest passion and shout their own loud slogans.
"Based on learning, taking creation as the soul, Huer marketing, bravely climbing the peak", "Bowen and rational, virtuous and benevolent, Zhongnan University of Finance and Economics, and rich and rich"...... In the declarations and slogans, the contestants from various colleges and universities sang their dream-chasing journey of bravely standing at the head of the tide and facing the wind and waves, and also showed their youthful and energetic youth demeanor in the new era.
In the end, after the on-site evaluation of the organizing committee, students from 6 colleges and universities, including Hubei Second Normal University and Hubei University of Technology, won the best style display award.
According to the arrangement of the competition, the preliminary round will be held from October 14th to 23rd, and the contestants will complete the production and promotion of the planning plan or creative video within the specified time, and the team work will be one of the results of the semi-finals. The semi-finals will be held from October 27 to November 15, during which the participating teams will complete social marketing and actual marketing, and the online sales results of each team will be used as the promotion criteria. The results will be presented and awarded on November 30, and the results will be announced on the Changjiang Business Daily and the media platforms supported by the partnership.
It is reported that in the video creation and dissemination link of this competition, it will also cooperate with the Youth League Working Committee of East Lake High-tech Zone to launch the 2024 Qingting Optics Valley's "I Speak for Optics Valley" activity.
Qin Jian, executive chairman of the organizing committee of the competition, said that he hoped that through this competition, he would help college students improve their interest in learning, pay attention to the combination of theory and practice, and actively explore and explore the ability of college students to use new media innovation. Cultivate the teamwork spirit of college students, improve their overall quality, enrich their university life, accumulate practical experience, and build a smart platform for helping farmers. Provide support for the development of the "Three Rurals" and provide services for the innovation and entrepreneurship of college students.
The 20th edition of the competition has driven millions of sales
"The marketing competition is the best training stage for college students, which can make the students in it grow rapidly, and will also be a valuable asset in the students' lives."
Xiang Panlun, deputy general manager of Changjiang Business Daily, said in his speech that college students should have five abilities, namely, the ability to think effectively, the ability to communicate clearly, the ability to make clear judgments, the ability to distinguish general values, and the ability to perceive, select, integrate, migrate and integrate innovation. This is more intrinsic, more important than mastering a few specific expertise or skills, and can have the greatest spillover effect. "We hope that through the competition, we can build a humanistic environment and entrepreneurial atmosphere conducive to the healthy growth of college students, so that college students can form a healthy and positive sense of struggle, cultivate interpersonal skills, and let students have a good platform for communication, cooperation and exchange."
As a competition to support college students' innovation and entrepreneurship and self-expression, the college student entrepreneurship marketing competition created and hosted by the Yangtze River Business Daily has been successfully held for 20 sessions so far, and has been enthusiastically supported by Wuhan college students one after another, providing a stage for college students to exercise their abilities and realize their dreams.
Up to now, nearly 600 teams from more than 40 colleges and universities have participated in the competition, with a total of nearly 4,000 students. During the competition, a total of 484 featured short videos were created, with a click-through rate and dissemination of more than 6 million times, and more than 300,000 interactive people. Judging from the actual marketing results of previous competitions, the basic sales of a single campus reached 10,000 yuan, the highest sales reached 100,000 yuan, and the total sales and sales driven exceeded 5 million yuan.
"The marketing competition is not only a platform to showcase young talents and stimulate innovation vitality, but also an important engine to promote social progress and economic development." Xiong Wei, president of Hubei Youth Innovation Association and visiting professor of Wuhan University, said that in the past years, countless young talents have emerged on this stage, writing their own entrepreneurial legends with their wisdom and sweat. The competition not only stimulated the entrepreneurial enthusiasm of college students, cultivated their innovative spirit and practical ability, but also injected new vitality into Hubei's economic development and social progress.
Xiong Wei introduced that this year's competition has specially added the Rural Revitalization Consumption Assistance College Student Public Welfare and Agricultural Entrepreneurship Marketing Competition and the 2024 Qingting Optics Valley Short Video Creation Competition, aiming to further broaden the field and vision of youth entrepreneurship, guide the majority of young people to actively participate in the cause of rural revitalization, and inject new vitality into the development of rural economy. Through this competition, it is hoped that the majority of young people can have an in-depth understanding of rural areas, pay attention to agriculture, care for farmers, and help rural revitalization with practical actions. It is also hoped that through this platform, more short video creative talents will be excavated and cultivated, and life will be recorded with the lens, positive energy will be transmitted, and more cultural connotation and spiritual power will be injected into the society. "As young people in the new era, we have the responsibility and obligation to actively participate in the great cause of rural revitalization."
Strengthen the talent engine to empower rural revitalization
As one of the organizers and organizers of this competition, Changjiang Business Daily is currently the only financial media in the central region that is based in Hubei and Wuhan, deeply cultivates the Yangtze River Basin, pays attention to China's capital market, and has national influence.
Founded in 2006, Cheung Kong Commercial Daily is jointly created by Cheung Kong Publishing & Media Group and Bosom Friend Media Group. After 18 years of experience and more than 5,200 issues of advancing with the times, Changjiang Business Daily has always stood in the core interests of the country and strived to practice the core values of the mainstream media since the transformation and development of the media, and has grown into a mainstream financial all-media with national influence and the right to speak.
Changjiang Business Daily has long adhered to the responsible media concept of "social benefit first", and has continued to carry out nationwide public welfare activities for many years. In Yongde, Yunnan Province, the "China Endangered Animal Protection and Gray Langur Habitat Restoration Seminar Summit Forum" was held, and the "Yangtze River Business Daily Yongde Huwei Gray Langur Research and Protection Station" and "Public Welfare Base" were established, and a professional monkey protection team was set up to effectively protect the national first-class rare animal Indochinese gray langur. At present, the public welfare project of protecting the western species of the black-crested gibbon in Daxueshan is gradually being implemented.
Over the past six years, from poverty alleviation to flood relief, from protecting endangered animals to boosting rural revitalization, the Yangtze River Business Daily Public Welfare Alliance has traveled to the Luochuan Plateau in northern Shaanxi, the hinterland of the Qinling Mountains, the southwest border, the Dongting Lake and the Yangtze River Basin, helping Hubei, Shaanxi and Yunnan provinces to drive more than 8 million yuan in agricultural product sales through more than 1.2 million words of news reports, more than 300 photo reports and more than 60 video reports. As of September 2024, the total value of Changjiang Business Daily has exceeded 16 million yuan, making contributions to local poverty alleviation and rural revitalization.
"Wuhan, the university city, has nearly 2 million college students every year, and this group is not only a new force for entrepreneurship, but also a new force for public welfare to help agriculture and promote rural revitalization.
Yao Haiying, chairman of the Yangtze River Business Daily and founder of the Yangtze River Business Daily Public Welfare Alliance, told reporters with great satisfaction at the event that the college students' public welfare and agricultural entrepreneurship marketing competition will use the Yangtze River Business Daily financial media comprehensive influence platform, adhering to the Yangtze River Business Daily Public Welfare Alliance's spiritual concept of "warmth, progress, and openness", and join hands with public welfare partners and outstanding entrepreneurs to help China's rural revitalization with diversification, exercise the ability of college students to participate in social practice from all dimensions, and select all kinds of outstanding talents. At the same time, it also provides a talent pool for China's outstanding A-share listed companies and a new force for ESG construction in the capital market.
Xiong Wei said that in addition to the marketing competition, in the future, the Hubei Youth Innovation Association will also actively integrate resources from all parties, strengthen cooperation with the Yangtze River Business Daily in many aspects such as boosting rural revitalization and carrying out public welfare projects, further broaden the field and vision of youth entrepreneurship, guide the majority of young people to actively participate in rural revitalization and public welfare undertakings, and inject new vitality into China's economic development. "I believe that through this competition, more outstanding college students will stand out and become future entrepreneurial stars."