Go to Qishan to eat a bowl of rolling dough, go to Ankang Ying Lake to see a handful of lake autumn colors, and go to the depths of the Qinling Mountains to explore the fairyland on earth.
In the recent National Day holiday, many people avoided the popular attractions of "people from the crowd", no longer "special forces" type tourism, but chose "slow charging" reverse travel, looking for a comfortable play experience in the "small city".
Reverse tourism refers to the fact that during the festival holidays, tourists are no longer keen on the check-in tour of traditional popular scenic spots, but take the "small city" as a destination and have an in-depth experience of the more distinctive small town and county.
In recent years, the search popularity of words such as "niche", "reverse", "small town", "county" and "relaxation" has continued to rise, and many people regard being close to nature, experiencing characteristics, and moderate consumption as the travel standards for holiday tourism.
According to statistics, during the National Day, the number of orders for rural tours in Shaanxi increased by 83% year-on-year. The growth rate of B&B reservations in Shiquan County, Ankang City exceeded 90%, and Jia County, Yulin City, received a total of 187,600 tourists, and the comprehensive tourism income reached 43.04 million yuan. The sales volume of clay sculptures in Liuying Village, Fengxiang District, Baoji City doubled...... The rich cultural and natural resources and unique customs in small towns and counties attract many tourists to "go to the countryside".
A sense of relaxation, a sense of vacation
The natural scenery is fascinating
"On holidays, we want to go out of the city to see the scenery and get some fresh air." Liu Mengyue, who works in Xi'an, said that on the third day of the National Day, she and her family drove to Guanshan Ranch in Baoji Longxian County, camping in a tent where no one was, and eating delicious food while watching the beautiful scenery, which was a great experience.
Liu Mengyue chose to drive to Guanshan Ranch because it only takes one day to go back and forth, and there is no need to make a special strategy, and you can just go with the ingredients.
For long holiday travel, many people choose to go outdoors to get close to nature, not only to enjoy the beautiful scenery of nature, but also to relax and "recharge" to release themselves.
Chen Xu, a travel enthusiast, chose Liuba County, Hanzhong City, a small county town at the southern foot of the Qinling Mountains that attracts many tourists like her.
"Liuba is really a treasure county that we want to go to again, we went to the lion ditch, which is known as the Shaanxi version of 'Altay', where the scene of a lawn and a lake is very beautiful. We also crossed the Valley of Lovers, took a lot of satisfactory photos in the larch forest, walked around the old street of bluestone slabs, ate special hot rice skin and vegetable tofu, and the whole trip was very relaxed. Chen Xu said.
For this "reverse" tour, she is very satisfied, Liuba has beautiful scenery, moderate distance, affordable price, slow pace in the three-day trip, very suitable for "emptying" herself.
With the shift in demand for tourism, natural scenery has become a popular choice for leisure and vacation, and people are embraced by nature to enjoy the tranquility, comfort and immersion it brings.
After more than an hour from Xi'an, Zhang Linna came to Qinling Tuanbiaoyu, she heard that this is a good place to climb the mountain and enjoy the red leaves in autumn, so she went around in the mountains, walked and stopped, and played for 6 hours before returning.
"Although there is no large autumn foliage area in this season, the scenery in the mountains is still intoxicating, and it is very comfortable to be able to release stress in the mountains and forests, and feel the tranquility of the city and the difference." For Zhang Linna, a mountaineering enthusiast, climbing and walking around the mountain can not only see the scenery, but also exercise and relax appropriately.
Nowadays, the tourism market is returning to normal, and more and more tourists like relaxation and healing "slow charging tourism", they avoid the crowd, stay away from big cities, do not rush or rush, do not plan, do not get together, and start Benxian tours, micro-vacations, and healing tours.
In the beautiful mountains and rivers, in the fresh air, seek a piece of tranquility.
Locality, uniqueness
Intangible cultural heritage folklore is full of charm
The intangible cultural heritage performance of the Qiang nationality in Hanzhong "going up the knife mountain and going down to the sea of fire" amazed and admired a group of tourists. Farmers in Yulinjia County wrote and performed a large-scale original ecological live performance "A Cow on the High Mountain", which won the applause of countless tourists. Huayin City's old voice is high-pitched and upright, majestic and heroic, which arouses the surging enthusiasm of tourists......
Wonderful and colorful intangible cultural heritage performances, vivid folk performances, and immersive and in-depth experiences have satisfied the psychology of tourists in their pursuit of freshness. During the holidays, many tourists choose to experience intangible cultural heritage folk customs in depth and feel the charm of the motherland in traditional culture.
Accompanied by the exhilarating music, the steps of the lion dance are smart and powerful, sometimes scratching, sometimes jumping, sometimes mighty, so that the tourist Zhang Jingyu can't take his eyes off it.
After visiting the "Intangible Cultural Heritage · Qinling" cultural theme activity in Caijiapo, Hubei District, Zhang Jingyu was full of praise: "Caijiapo's intangible cultural heritage activities really opened my eyes, the vivid lion dance performance, the sonorous gong and drum performance, as well as the ingenious skills of the jade carving master and the euphemistic and beautiful tunes of the opera actors, which made me intoxicated and unable to extricate myself." ”
On the holiday, the 2024 Xi'an "Intangible Cultural Heritage · Qinling" cultural theme activity held by Caijiapo, Hubei District, showcased the revival of lion dance, Shaanxi Kuaishu, Quanzhenjiao martial arts, Tao Xun performance, Qin dialect performance, Meihu tunes and other regional distinctive and wonderful intangible cultural heritage performances, allowing many tourists to immerse themselves in the core of "cultural Qinling charm intangible cultural heritage" at the foot of the Qinling Mountains with strong autumn feelings.
Similarly, in Pucheng County, Weinan City, the folk performances of the five places in Guanzhong, such as circus, Huashan opera, Huazhou Yangge, Tongchuan storytelling, and Hanfu fairy, are favored by tourists, and immersive live performance festivals such as the champion "Royal Street Praise Official" have become highlights.
Many tourists sighed, and the cultural activities with a sense of immersion and experience made them feel the charm of intangible cultural heritage at "zero distance".
The cultural and tourism products represented by characteristic folk customs in Yuanjia Village, Liquan County, greatly meet the needs of tourists to experience and purchase. Lantian Jiaodai Daji has attracted more and more tourists to visit with its personalized tourism resources and activities. Hancheng has integrated the cultural and tourism resources of the ancient city and Sima Qian Ancestral Hall, and launched more than 40 interactive cultural and tourism activities such as folk intangible cultural heritage and scene interpretation...
With its rich historical and cultural heritage, authentic folk customs and the original environment that has not been over-commercialized, many tourists are attracted to experience the in-depth experience, allowing tourists to immerse themselves in the cultural vitality of "going to the countryside" tourism.
In recent years, Shaanxi Province has vigorously promoted the development of rural tourism, and the concept of "lucid waters and lush mountains are invaluable assets" runs through the development of rural tourism, relying on tourism carriers such as characteristic towns, beautiful villages, modern agricultural industrial parks, and research bases to attract more tourists to choose rural tourism and experience rural tourism.
In June this year, the list of the 6th National County Tourism Research Report "National County Tourism Development Research Report 2024" and "2024 National Top 100 Counties with Comprehensive Strength of County Tourism" and "2024 Top 100 Counties with National County Tourism Development Potential" was announced.
The "slow charge" reverse return to the county tour allows people to not only see the beauty of the landscape, but also find the original ecological folk customs, geographical features and architectural styles that remain intact. In addition, with more and more convenient transportation and increasingly perfect tourism facilities, small cities and counties are attracting more and more tourists.
How to keep the "small town" still in good popularity requires the relevant responsible departments in various localities to do a good job of positioning, explore characteristics, and use social media platforms to tell good stories.