At 8 p.m. on October 14th, Jingdong 11.11 spot sales will be opened! There are not only multiple discounts such as direct drop for the whole site, 60 yuan additional subsidy per day, 50 yuan off for every 300 yuan across stores, more than 1 billion new products, massive brands and industrial belt factories directly supply good goods ready to go, as well as more than 100 industry firsts and unique services, escorting consumers' "cheap and good" shopping experience.
A number of brands, merchants, and user representatives, together with JD procurement and sales, and JD customer service, jointly announced the launch of JD 11.11
(From left to right: Black Myth Wukong Destiny People, Yang Mingjiang, head of the Latin American Friends Choir, Gu Axin, China Textile Intangible Cultural Heritage Miao Embroidery Promotion Ambassador, Da Meng, a new farmer in Menglian County, Pu'er City, Yunnan Province, Chen Xuegui, General Manager of Lenovo China Consumer Internet Service Division, Song Jianwen, General Manager of the Online Development Business Group of Hisense China Marketing Headquarters, Talk Show Actor Yang Li, Comedian Liu Yang, the first batch of JD Forum registered users Zhang Miao, the first batch of JD web users Wang Qing, the first batch of JD Mobile users Fang Biao, Jingdong purchases and sells Baiyang)
At the "Jingdong 11.11 is cheap and good" press conference held on the same day, Xu Ran, CEO of Jingdong Group, said that in the current fierce market competition, there is still a phenomenon of "vicious involution" in the industry, and bad money drives out good money. In the next 3 years, JD.com will recruit at least 10,000 buyers and sales, and they will source all over the world to bring back more cheap and high-quality products for users, so that users can really feel "cheap and good", and also let brand merchants sell hot, grow, and earn money.
1. Recruit at least 10,000 JD.com procurement and sales in 3 years, which will be cheap and easy to carry out to the end
In the past year, JD.com has continued to increase its low-price measures, and the number of goods participating in JD.com's 10 billion subsidies has increased by more than 4 times year-on-year, especially for clothing and beauty categories, providing consumers with rich and fashionable clothing and beauty products and high-quality services, attracting more users to "buy clothing on JD"; In response to the good things brought by the industry, JD.com launched the "10 billion subsidy for factory goods" to provide users with more good goods brought by the industry and the direct supply of good goods from the factory; The number of products on Jingdong's 9.9 free shipping channel increased by more than 2 times year-on-year compared with last year, and Jingxi has steadily cooperated with many core industrial belts;
While bringing more affordable prices to consumers, JD procurement and sales are the gatekeepers to ensure the low price and quality of JD products. With their professional, enthusiastic, modest and trustworthy characteristics, they do not compromise on high prices, low quality, and industry chaos, the purpose is to bring down the price, improve the quality, and give benefits to consumers. In this regard, JD will recruit at least 10,000 buyers and salesmen in the next 3 years, and through professional training, let these young JD buyers and sales source all over the world, and bring back more cheap and high-quality products for users.
With the opening of Jingdong 11.11 spot sale at 8 o'clock tonight, multiple benefits will come in turn. On October 14th, Jingdong simultaneously opened the "Super Spike Day", and at 8 p.m. on October 31st and November 10th, the "Ten Billion Subsidy Day" and "Peak 28 Hours" will be launched respectively. Jingdong Little Rubik's Cube brought more than 1 billion new products this time, tens of billions of subsidies for big-name hits as low as 11 yuan to start a group, the moon is dark and the wind is high at 8 o'clock every night at 1 yuan to grab big names, and more talk show actors come to Jingdong to buy and sell live broadcast rooms to send benefits and share billions of subsidy red envelopes.
There are also "trade-in" government subsidies covering many categories, and buyers of electrical appliances and computers on Jingdong can enjoy a 20% discount on government subsidies, with a maximum discount of 2,000 yuan for single products and 500 yuan for electric bicycles; 5% off coupons for clothing, 1 yuan for big-name beauty; Jingdong Supermarket launched special products such as family buckets and blind boxes; You can also enjoy a 5% discount on Jingdong when you come to Jingdong for car maintenance, and there are 9.9 yuan car quick washing, 99 yuan maintenance and other value-added services; Jingdong International imports good things are more than 5% off, and 10,000 new products are 1 yuan for trial; Some products made in Beijing can enjoy 2 pieces of 9% off, 3 pieces of 2% discount; Jingxi's self-operated "pet fan festival" 2nd piece 0 yuan; Jingdong buys medicine with a real 5% discount and cashback. JD Baitiao will issue 6 interest-free coupons for all sites, and some products support up to 24 interest-free periods; JD Pay has joined forces with more than 1,000 leading brands to launch shopping cards, and users can enjoy a bonus of up to 2,000 yuan for recharging. Offline, Jingdong Seven Fresh Supermarket will bring benefits such as the "breakdown price" of 100 good things, and 1 yuan per second for Jingdong to buy good food; Jingdong seconds send more than 600,000 stores across the country, providing 10,000 products as low as 9.9 yuan 1 piece is also free of charge, good things can be enjoyed immediately, and the fastest 9 minutes will be delivered. For enterprise customers, Jingdong Hardware City hardware industrial products are reduced by 50 yuan for every 300 yuan, and an additional 60 yuan subsidy can be received; Jingdong enterprise purchase of the whole single group purchase is 85% off, and the enterprise ladder price is more discounted.
2. Free and open AI tools to help partners grow healthily
For JD.com, sustainable growth comes from excellent user experience and efficient win-win with partners. Since the beginning of this year, JD.com has deepened strategic cooperation with more brand partners. Leading companies in the industry, including Midea, Lenovo, and Xiaomi, have signed sales targets of hundreds of billions with JD.com; In the field of clothing and beauty, many international brands such as Yves Saint Laurent, Balenciaga, and MONCLER have also settled in JD.com.
At the same time, through continuous iteration of the "Chunxiao Plan" and deep cultivation of the industrial belt, more characteristic merchants have settled in, and as of the first quarter of this year, the number of third-party merchants on JD has exceeded one million; In the second quarter, the number of new merchants increased by more than 40% compared with the first quarter, and the entry of the majority of merchants further enriched the choices of JD users.
Returning to the founder of the Hantang flagship store, Lu Zhu shares her vision of JD.com
At the press conference, Lu Zhu, a merchant representative from Chengdu, the "first city of Hanfu" and the founder of the Hantang flagship store, said that the biggest experience of opening a store on JD.com is to have a greater sense of security, and JD.com has the lowest return rate among various platforms.
"Some platforms ignore counterfeit and shoddy, as long as the price is low, they will give traffic support, in such an environment, it is difficult for merchants with a bit of conscience to survive. These platforms connived at unscrupulous merchants to sell inferior goods to consumers, which is the biggest deception and irresponsibility for consumers. Luzhu said that Jingdong will not ignore product quality for the sake of low prices, and also attaches importance to the business experience of merchants, although it has only been a little more than a year, but Jingdong has returned to one of the most important platforms for Hantang to operate.
The display of Hanfu generated by the green bead AI digital human clone and the large model of Yanxi video
At the press conference, the JD Cloud Yanxi team presented an AI digital human clone to Luzhu. JD Cloud Yanxi Digital Human has achieved hour-level production and launched a variety of functions such as two-person live broadcast. During JD 11.11, a variety of AI products, including JD Cloud Yanxi Digital Human, will be open to brand merchants for trial for free, and JD Live Digital Human "President Price Arrival" activity will be combined to allow the majority of partners to win in JD 11.11. At the same time, JD.com also showed the product display video generated by the Yanxi video model for the first time at the press conference, which is expected to help brand merchants greatly improve the production efficiency of video content and meet the needs of image video, product planting, and short drama marketing.
By providing all-round support to partners, this year's JD.com 11.11 is expected to help the number of small and micro merchants with "daily sales exceeding 10,000 yuan" by more than 2 times year-on-year, and the number of merchants with sales of more than 5 million will increase by more than 50% year-on-year.
3. Release six major consumer keywords, Jingdong will sing RAP and walk the catwalk and then go out of the circle
As an important position for consumers to chase new products and brand innovations, JD.com currently has about 600 million active purchasing users, and through full-link insights, it can capture the cutting-edge trends of the market in a timely manner. At the press conference, Jingdong released the "cross-border co-branding", "Hualiu is the top stream", "omnipotent AI", "cheap and good replacement", "old and young", "old for new" six annual consumption keywords, and invited Lenovo, Hisense Group and other brand representatives, China textile intangible cultural heritage Miao embroidery promotion ambassador, Yunnan Province Pu'er City, Menglian County new farmers and other guests as trend witnesses, share the latest consumer trends in their eyes.
Focusing on the six major consumption keywords, Jingdong procurement and sales also opened a cool catwalk at the press conference, showing more than 30 "heartbeat" trend good things. Through a happy conversation with stand-up comedian Yang Li, comedian Liu Yang, and a Rap song "Overcoming Difficulties", JD.com not only fully demonstrated the youthful enthusiasm of young people, but also told the story behind finding "cheap and good" products for users.
Fourth, the establishment of the "Jingdong Circle of Friends", more than 100 services for users to save nearly 100 million yuan per day
This year, JD.com 11.11 further strengthened its service advantages, with more than 100 industry firsts and unique services, which will escort consumers' ultimate shopping experience. Through free shipping of 59 yuan, free door-to-door returns, price insurance, etc., it is expected that during the climax period of Jingdong 11.11, only the service can save users nearly 100 million yuan per day.
In terms of logistics, JD.com's 211 limited-time delivery service has covered hundreds of core cities across the country, and even users in remote areas can enjoy the delivery experience of "placing orders in the morning and delivering in the afternoon"; In order to further facilitate overseas users and partners, by the end of 2025, the overseas warehouse area will increase by 100%, and international express delivery services will also cover major countries on six continents around the world. JD Global Sales has launched a free shipping package for United States, Japan, and Singapore users, with a delivery of as fast as 4 days; Ochama, a European omni-channel retail brand, has made home delivery available to users in 24 European countries.
JD.com has gradually established the largest customer service team with leading service and technology in the industry. Especially for the elderly and maternal and infant groups, we have established an exclusive team of elderly customer service and maternal and infant customer service. At present, the exclusive customer service team for the elderly has helped nearly 10 million elderly people, and the service time is more than 10 times that of the average; More than half of the maternal and infant customer service has obtained the qualification of nursery.
At the press conference, JD.com announced the establishment of the "JD Circle of Friends". As one of the important positions for JD.com to communicate directly with users, JD Circle of Friends will continue to invite senior and active users to join in order to better listen to the opinions of users and improve service capabilities. In addition, Sister Ya, a senior user who wrote a handwritten 10,000-character long letter for JD.com, Brother Miao, the first batch of registered users of JD.com, Sister Qing, the first batch of users who placed orders on JD.com's web side, Brother Biao, the first batch of users who placed orders on JD.com's mobile terminal, and dozens of senior users of JD.com from all over the country also came to the site of JD.com's 11.11 press conference.
"Customer first" is put first in the core values of JD.com, because of the support and trust of the majority of users, there is today's JD.com. More than 600,000 Jingdong people will always escort consumers' "cheap and good" shopping experience with the greatest sincerity and the most attentive service.
Jingdong 11.11, open on time at 8 o'clock tonight, see you or leave!
Note: This article does not constitute any investment advice. The stock market is risky, and you need to be cautious when entering the market. There is no harm in buying and selling.