On October 14th, the "Jingdong 11.11 is cheap and good" press conference was officially held. This year, Jingdong 11.11 will be on sale at 8 p.m. on the same day, and a large number of cheap and beautiful things selected by Jingdong are ready to go. Xu Ran, CEO of Jingdong Group, announced that in the next 3 years, Jingdong will recruit at least 10,000 buyers and salesmen, and through professional training, let these young JD buyers and sales source all over the world and bring back more cheap and high-quality products for users.
How many layers of paper are there, how thick is the wire in a hanger, how many bristles are on a toothbrush...... Every seemingly inconspicuous detail has a direct impact on the consumer experience. In order to create a "cheap and good" ultimate shopping experience for consumers, there is a group of people in JD.com who are always seeking lower prices for consumers and strictly controlling the quality.
They travel all over the world, insisting on tracing the roots of good quality products, hoping to win lower prices, better quality and service for consumers; They are uncompromising on high prices, uncompromising on low quality, and uncompromising on industry chaos, even in the face of incomprehension and doubts, they still insist on being the gatekeeper of Jingdong's cheap and high-quality products, they are Jingdong procurement and sales.
"JD.com's low price is to make users really feel 'cheap and good', rather than 'cheap to buy and expensive to use'." Xu Ran said that in order to better adhere to this commitment, in the next three years, JD will recruit at least 10,000 sales, through professional training, so that these young JD buyers and sales around the world to source and bring back cheap and high-quality products for users.
Jingdong procurement and sales are like a few treasures of product details, and also have accurate insight into consumer needs, and are "hexagonal warriors" in daily life. At the press conference, JD.com released six annual consumption keywords: "Cross-border co-branding", "Hualiu is the top stream", "omnipotent AI", "cheap and good replacement", "old and young", and "old for new".
Focusing on the six major consumption keywords, Jingdong procurement and marketing also opened a cool catwalk at the press conference, showing consumers more than 30 trendy products of Jingdong 11.11 this year. In addition, in the happy conversation with talk show actor Yang Li and comedian Liu Yang, Jingdong procurement and marketing are also full of witty words and baggage.
What's more noteworthy is that Jingdong procurement and marketing also performed a cool rap song "Procurement and Marketing" on the spot, sharply commenting on the false propaganda in the current industry, the proliferation of fake goods and other chaos, and conveyed the attitude of Jingdong procurement and marketing to stick to its original intention and insist on providing users with a "cheap and good" consumer experience.
At 8 p.m. on October 14th, this year's Jingdong 11.11 spot sale, not only more than 1 billion new products, a large number of good things from the industry and good goods directly supplied by the factory, but also a direct drop in the whole site, an additional subsidy of 60 yuan per day, a reduction of 50 yuan for every 300 yuan across stores, and more than 100 industry pioneers and unique services, so that consumers can enjoy a "cheap and good" shopping experience.