Click on the blue word to pay attention to the "Qitaihe release"
With the cultural plastic brigade, with the brigade to highlight the culture. In recent years, Taoshan District has always been moving forward in the direction guided by General Secretary Xi Jinping, taking the development of characteristic cultural tourism as an important focus to promote high-quality development, practicing the development concept of "lucid waters and lush mountains are invaluable assets, and ice and snow are also invaluable assets" with practical actions. After two years of polishing, there are excellent students, forming "one theme, two goals, five functions, eight plates", Wanbao Music Creative Tribe made a stunning appearance, and was successfully approved as a national 3A-level tourist attraction in June this year. Since the "100-day action" this summer, it has received more than 500,000 tourists, with a peak of 100,000 visitors in a single day, a record high.
Strengthen quality construction and iterative upgrading of scenic spots
Persist in promoting the integrated development of creative design and ice and snow economy, and upgrade the music corridor to a rainbow plastic runway. The new champion music fountain was built, the water curtain movie, laser show and other exhibition and performance activities were launched, the champion cabin theme homestay was introduced, and the tourist service center of the scenic spot was newly built to provide a full range of comprehensive services.
Improve the quality and efficiency of services, and achieve diversified economic development
It has introduced 12 cultural and creative enterprises such as drum instruments, string instruments, Xingyan wood art, hero swords, oak barrels, etc., and settled in 15 merchants such as tourist restaurants, Taoshan Diary Bar, Hanfu Experience Hall, and Drum Experience Hall, among them, the operating income of the non-powered parent-child park on the opening day was more than 10 yuan. Carefully create two gourmet streets and a lakeside night market, and launch flavored snacks such as Wanbao sweet corn, creative hand-held skewers, tribal chicken cutlets, and pure green farmhouse dishes. Actively help enterprises to coordinate and solve more than 50 problems in housing, water, electricity and heating, etc., and realize diversified development of the scenic economy.
Colorful activities have explosive points to build a new model of cultural tourism
To promote the transformation from "one place and one season" to "all regions and all seasons", this year it has held activities such as the Wanbao Music Festival, the Beer and Food Festival, and the Public Ice and Snow Season, and planned ten theme activity weeks to create "performances every day, promotions every week, and surprises every month". More than 200 high-quality activities have been launched, such as art exhibitions, film exhibitions, and green beer caravan performances. 10 themed bonfire parties were successfully held, with a cumulative online and offline traffic of nearly one million, driving consumption growth of more than 10 million yuan.
Creative promotions have surprises and ignite new vitality in consumption
Held two sessions of "Creative Taoshan · Infinite Surprises" to promote consumption, covering three major fields of home appliances, supermarkets and automobiles, divided into three stages. Organize supermarkets, online car companies and oil companies to carry out shopping lottery, wedding banquet group buying, car company promotions and other activities. Mobilize enterprises and merchants to set up promotional points in scenic spots, launch interactive links such as beer competition and fun lottery, stimulate the enthusiasm of the masses to participate, and stimulate the economic growth of the scenic spot by 6 percentage points.
The champion cultural and creative is tasteful and shapes the new IP of the city
For many in-depth studies with well-known creative design enterprises inside and outside the province, with the city LOGO as the cultural and creative brand, the champion family cultural tourism IP has been launched. Elaborate hand-painted city landmarks, and launch personalized cultural and creative products such as night lights, refrigerator magnets, mini versions of ethereal drums, guitar pendants, key chains, etc. At present, a total of 18 categories and more than 30 kinds of cultural and creative products were officially released at the launching ceremony of the 2nd Wanbao Music Festival, and made a stunning appearance at the city's tourism commodity launch.
The chapter of the times is written in the continuous struggle. Taoshan District will unswervingly move forward in the direction guided by General Secretary Xi Jinping, keep in mind the entrustment, be determined to innovate, work hard, deeply excavate and continue to promote the construction and development of characteristic cultural tourism, effectively transform resource advantages into new momentum for development, and strive to write a new chapter in the high-quality development of culture and tourism in the new era of Taoshan District.
Reporter: Wang Da Editor: Li Yuanyuan Review: Teng Haixia Supervisor: Zhang Jinhua
2024.10.14
China
Qitai River
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