In 2010, Shanghai held China's first World Expo, the rapid rise of the mainland's exhibition industry, driving retail, tourism, hotels, transportation, communications, catering and other more than a dozen industries directly benefited, the exhibition economy has since become a new growth point of China's economy, at that time there were a number of experts predicted that the exhibition industry will become one of the most promising industries in the mainland in the next ten years.
According to the statistics of the "China Exhibition Economic Development Report 2023", the number and scale of exhibitions held in the mainland last year hit a new high in the past five years, and now the 136th Canton Fair is coming.
Source: "China Exhibition Economy Development Report 2023"
On the whole, the multiplier effect of the exhibition industry is significant, which is first reflected in the development of related industries.
An expert once humorously commented on the exhibition economy: "If we hold an international conference in this city, it is like having a plane throw money on our heads." This is not an exaggeration, the exhibition economy has a function similar to the "promotion industry", the general correlation multiplier is 1:5-1:9, if the exhibition industry itself can produce 1 yuan benefit, other related industries can produce 5-9 yuan benefit, large-scale exhibitions even far exceed this data.
For example, the Shanghai World Expo brought a significant multiplier effect, and the economic output benefit was 3.49 times that of the Beijing Olympic Games, and the long-term impact lasted for 5-10 years.
In addition, the exhibition industry can also vigorously promote social employment.
Before a large-scale exhibition is held, it is necessary to fully improve the local infrastructure, which will generate a large number of labor needs such as infrastructure, road construction, logistics and transportation, and during the exhibition period, there will also be a large number of labor gaps in the cultural tourism, hotel, catering and retail industries in local/surrounding cities.
The Institute of Population Research at Fudan University has conducted a study on the "employment effect of the Expo economy": the 1985 World Expo in Tsukuba, Japan, created 460,000 jobs, the 1986 Vancouver World Expo provided 63,000 jobs in Canada and British Colombia, and the 2000 World Expo in Hanover, Germany, provided 100,000 jobs in Germany.
The Canton Fair, which has the reputation of "China's first exhibition", is also the same, and the China Foreign Trade Center and Sun Yat-sen University jointly studied and analyzed the data, and the Canton Fair directly drove 109,200 full-time or part-time jobs and 1,941,600 indirect full-time or part-time jobs, with a total of 2,050,800 people.
Source| GF Securities Development Research Center
It can be seen that the exhibition industry carries the connection and win-win needs between different regions, industries, enterprises and workers, which can enable many parties in the society to obtain tangible benefits.
In the future, "Environmental, Social and Corporate Governance (ESG)" has become the development trend of the exhibition industry, from the perspective of human resource services, the exhibition industry has a huge number of jobs, and "people" is the core resource of the industry's efficient operation and high-quality development.
According to the person in charge of the flexible employment division of Shanshi Group, exhibitions of different scales across the country have brought huge fluctuations in labor demand, showing seasonal, cyclical and temporary employment characteristics, and through the multiplier effect of the exhibition industry, tourism, hotels, catering and other life service industries are accelerating the recruitment rhythm of flexible employment.
The stronger the ability of the exhibition industry to stimulate employment, the greater the employment gap of enterprises in strong related industries, and which part-time jobs are in short supply?
"For example, the construction of booths, hotel room cleaning, foreign language translation in the upstream link, the sending and receiving of business cards, etiquette models, reception and consultation in the midstream link, and the catering and cultural tourism services in the downstream link, subway security check, etc., although these jobs are simple, they are very sought-after." The person in charge of the flexible employment division of Shanshi Group introduced.
In order to empower enterprises with human resources, better solve the social governance of employment in the exhibition industry, and resolve the contradiction between supply and demand on the supply side and the demand side, Shanshi Group launched the "Flexible Employment Solution for the Whole Process of the Exhibition Industry".
At present, Shanshi has served a variety of large-scale exhibitions such as Beijing International Automobile Exhibition, Canton Fair, Shenzhen High-tech Fair, Guangzhou Design Week, Beauty Expo, Guangzhou International Automobile Exhibition, Military Science and Technology Carnival National Tour, etc., the exhibition type involves intelligent manufacturing, life services, creative design, science and technology products in a variety of fields, and the service area covers Shanghai, Guangzhou, Shenzhen, Shanghai, Chengdu, Hangzhou and other first-tier and new first-tier cities, recruiting a total of 100,000+ positions including bees, models, etiquette, security, handling, cleaning, assistance, etcperson-times.
"The exhibition industry is one of the main fronts to accommodate flexible employment, and for organizers and exhibitors, how to promote the implementation of flexible employment is a difficult problem. On the whole, the first phase of the exhibition lasts an average of 3 days, and in such a short period of time, enterprises often face a series of challenges such as batch employment, personnel training, on-site management, unexpected risks, and temporary worker salaries. ”
For this kind of phenomenon, the person in charge of the flexible employment department of Shanshi Group believes that enterprises need to release the basic auxiliary work in order to focus their core energy on promotion, product display or technical consulting.
For example, Shanshi has recruited nearly 200 staff for Guangzhou Design Week, involving various types of positions such as lobby guides, consultation guides, temporary administration, epidemic prevention inspectors, and identity registration clerks. In the beauty expo, we helped a beauty brand recruit about 100 service personnel within 2 days, including dispatching orders, local promotion and other positions; In a large-scale auto show, 100+ candidates were onboarded within 100 days for a new energy vehicle brand, and the on-the-job rate exceeded 100% within 15 days.
Through the whole process of flexible employment solutions, Shanshi helps exhibitors and exhibition organizers solve the pain points of high cost, uncontrollable efficiency, difficult to make money, difficult to recruit, and many people, how is this realized?
Different from the traditional flexible employment settlement model, Shanshi Group has upgraded the flexible employment service to the full-process BPO model, and the self-developed flexible employment SaaS platform "Linghou JOB" has also obtained a number of national software copyrights and intellectual property rights, from a single basic salary and tax settlement, iteration to a one-stop service of "recruitment + management + settlement".
1. The exhibition time is short, and it is difficult to recruit people in batches?
Shanshi has dual guarantees for online and offline recruitment, and private domain traffic + natural traffic + professional flexible employment operation team work together to achieve 100% accurate delivery within 48 hours at the earliest.
2. Worried that part-time workers will not be able to do their jobs?
Shanshi BPO team has rich experience in the execution of MICE affairs, and is familiar with the execution of various types of offline activities, which can help temporary workers complete training and guidance, and assist organizers/reference providers in their work.
3. Don't have time to follow up on on-site temporary worker management?
Shanshi condenses the experience of convention and exhibition business accumulated over the years into a set of management SOPs, actively completes the transactional work such as temporary workers entering and leaving, attendance checking, working hour checking, commercial insurance, etc., and assigns on-site personnel to follow up and supervise the whole process, and the customer can receive the acceptance results.
4. Is it difficult for temporary workers to pay salaries and face tax risks?
With the help of Monkey JOB, Shanshi realizes tax compliance, achieves the integration of business flow, contract flow, capital flow and bill flow, and provides T+0 advance payment settlement services to ensure the ultimate experience and effective incentives for temporary workers.
Nowadays, the exhibition industry is developing from traditional exhibitions to conferences, forums, festivals, activities, etc., and the exhibition forms are more abundant and diverse.
As a new generation of human resources management partner, Shanshi Group has poured its professional service capabilities accumulated over the past ten years into the field of convention and exhibition affairs, which can not only give full play to the advantages of the talent pool of more than one million people, obtain candidates efficiently and accurately, but also realize the risk transfer of employers with excellent on-site management and labor risk control, help organizers/exhibitors solve their worries, and truly reduce costs, increase efficiency, and control risks in compliance.