Text/A bowl of gourds
When it comes to mascots in various large-scale events, there are always a few impressive ones.
For example, Bingdundun and Xue Rongrong of the 22nd Beijing Winter Olympics captured global netizens because of their cute appearance and became the strongest top performer at that time.
A little further, the mascot of the 14 Nanjing Youth Olympic Games "Erhu Egg" was nicknamed "Erhu Egg" by everyone because of its slightly mentally retarded expression and movements, and many people still remember its magical dance steps.
However, after all, these mascots are created for large-scale events, so even if they are all the rage, as more and more activities are carried out in the future, their influence will always be limited by the times.
But what no one expected was that the mascot of the recent Shanghai World Expo, "Haibao", became popular again on the Internet because of a somewhat "abstract" stalk.
If you want to talk about this "Haibao", in fact, it became popular 14 years ago.
As a large-scale event with global attention at that time, the 2010 Shanghai World Expo attracted people from all over the world to come to Shanghai to participate in the exhibition, exchange and share new things in various fields.
As the mascot of the Shanghai World Expo, Hypertherm has also put a lot of effort into its styling design.
The blue skin represents the sea and the earth, the hair is like a rolling wave, and the expression is friendly and confident. Such a lively and individual image also made Haibao's popularity high, and they rushed to buy souvenirs about Haibao.
The Shanghai World Expo is also the largest number of visitors in the history of the World Expo
Even under such popularity, there was a children's online game called "Hypertherm Rainbow City" on the market at that time.
The game features Hypertherm as the star NPC, which has attracted a large number of elementary school students, including me, and has now become one of the childhood memories of many people.
However, this time the matter of making Haibao popular again is a bit "ruining childhood".
At the beginning of the matter, in a forum, a netizen posted a complaint about the subject, saying that the subject always said something like "Hu Ye Impact" when he was "doing the right thing".
Although on the Internet, the dialects and behaviors of different provinces like this have gradually formed a "stereotype";
But when these "stereotypes" were used on such a special occasion, it was the first time that everyone had seen each other, and they all said that they were too explosive.
As for the four words "Huye impact", they have become a classic within a canon, deeply engraved in the minds of netizens.
Subsequently, some netizens put these four words on the picture of Haibao.
This kind of operation made everyone realize that Haibao's original "friendly and confident" expression actually contained a hint of "banter and arrogance" in it.
And such an appropriate integration has also made this stalk of "Hu Ye Impact" an instant hit on the Internet platform and has become one of the favorite emojis used by young people today.
With the explosion of the "Hu Ye Impact" emoji, netizens have become more brainy and have made a lot of Haibao emojis that combine dialects and inherent impressions, which are full of abstraction.
After the impact of Internet culture, the offline Haibao statue has now become a mecca for check-in, and the design of 14 years ago is not outdated now.
Source: Weibo God bless me Lu sauce again
Even after being brainwashed by emojis with high intensity, some netizens accidentally brought abstraction into normal social networking - I have to say that the strength of this wave of "Huye impact" is really ruthless.
Of course, in the hodgepodge of the Internet, if there is only the image of Hypertherm, it will seem a bit monotonous.
With the explosion of this wave of "Huye Impact", netizens have integrated the dialects and inherent impressions of different places into their mascots, opening a new era of "regional jokes" on the Internet.
The first to appear is naturally the "Jing Ye". With the help of Fuwa, the influence of "Jingye Collision" is not inferior to that of "Shanghai Ye Impact".
In addition to the "Jing Ye" in the north, the "Jing Ye" in the south also participated in this Internet chaos. It's just that because of the mascot, the lethality of this "Jing Ye" is weaker.
Jing Ye (Southern Edition
In addition, there are various emojis such as Zhejiang Ye, Yue Ye, Sichuan Ye and so on appeared on the Internet, which made the eyes of netizens who saw their mascots black and black.
However, although everyone has a lot of fun, in fact, under this "inherent impression", the "regional discrimination" caused by the difference in cognition in different places is also a phenomenon that is difficult to ignore.
Since the IP on the Internet has been made public, although the information has become more transparent, many people have taken the opportunity to turn on the map cannon.
But in fact, this stereotype often comes from the vague judgment of netizens about unfamiliar things.
For example, some time ago, Kunming's "Super Male Grandmother" appeared on the hot search, and some elderly people even innocently lay down because of this and suffered a wave of Internet violence.
It wasn't until the whole thing was clarified that everyone realized that we were all led by one-sided words.
Of course, let's have fun chatting about "regional jokes" on the Internet.
But we still have to pay attention when we play memes, after all, if these memes are used as weapons for regional attacks, it won't be funny.